Mkt/421 – Marketing - Marketing Plan

6792 Words Nov 29th, 2013 28 Pages
Marketing Plan
Erik Wohler, Adnan Otovic, and Joshua Adamson
MKT/421 – Marketing
March 28, 2013
R. Scott Bluemel

Marketing Plan: Phase I
Overview of the Organization
The entertainment industry is a vastly changing business, although the ideology has stayed the same throughout history. Since the earliest documented cases started appearing, stories and music were used to overcome and surpass dark times in cultures throughout the world. In more recent historical examples, during the great depression, the largest break through for the entertainment industry began to show by way of movies, musicals, radio and early television. Movies really began to dawn as a way to escape the realities of everyday life and live vicariously in a world
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Description of New Product or Service
The service that we are going to be bringing to the Regal Entertainment Group family is a brand new movie viewing experience. It will consist of a series of luxury theaters within the location and will give the consumer the option of having something more for their viewing pleasure. The first part of the new concept would include the theater having a restaurant and bar that would be attached to the premises and accessible prior to and after ones movie. A variety of food and beverages will be available to cater to many different palates and tastes. Being able to consume alcoholic beverages is something Regal Theaters have never had and would range from tap, bottled beers, wine, and cocktails. This added dimension will also flow into the movie viewing experience by having waiters that will serve to costumers while in their seats. A button can be pressed for service while in the theater and once the movie starts the service will no longer be available so not to disrupt the movie.
Inside the theater the seats will have plush luxurious recliners or love seats for the couples.
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