Montgo Essay

The structure of the wine industry is quite different around the world. The barrier to entry is relatively higher in the New World than in the Old World. Referring to the market data on the level of concentration in 1998, people can see a few players dominate the markets in Australia and the U.S. while the level of concentration is quite low in Europe. Therefore, the rivalry in Old World is intense there.

Wine production involves two parts of economic activity – viticulture and wine making in the winery. In the global context, wine production is dynamic due to the influence of globalization, technological advancements and extensive research. These have essentially influenced the nature, spatial patterns and the ecological dimensions of the wine industry.

The buyer’s power within the wine industry varies between different places in the world. There are for example strategic differences between Europe and the “New World”. The “New World” includes countries like the US, Australia, Chile and South Africa. In Europe there is a big competition

Some of the largest New World producers were the United States, Australia, Chile and Argentina. The largest of the Old World producers were France, Italy and Spain. The world’s top 10 wine exporters accounted for more than 90 per cent of the value of international wine trade. Of those top 10, half were in western Europe, and the other half were New World suppliers, led by

The scope of the innovation expertise that New World wine producers have is value-chain wide in scope, and in-depth enough to completely re-order manufacturing, fermentation, distribution channel, pricing, marketing and customer service (Cholette, 2009). New World wine producers

In 2001 there were over 1 million wine producers worldwide, and no firm accounted for more than 1% of global retail sales. Because of this, it would be nearly impossible for the Robert Mondavi winery to dominate sales in any region. Due to Mondavi’s efforts, the winery became one of America’s most innovative,

With the globalisation, world is becoming smaller day by day and “internationalism” of taste amongst the consumer is rising. This rise has made export of wines around the world more acute. This has let one product from one country available easily in another part of the world (McDougall, 1989).

Making wine is nothing else but a touch of passion, love and few drops of magic. From the first view, wine industry seems very artistic and secret at the same time. There is no doubt that hearing that Robert Mondavi Corporation is going to layoff 4% of its workforce ring the bell to the investors, at the same type the stock price dropping down dramatically makes an impression that the company is going through difficult period as the senior management is upon completing the reconfiguring future strategy. The big decision is whether to get back to original vision, and focus on the domestic market, which bring a 90% of revenues or continue diversification and keep on pursuing the vision of

Bordeaux’s cru classe wines are sold on the Place de Bordeaux, a system of wine merchants (negociants) and brokers (courtiers) who work with chateaux to send their wines to market. The wines are also sold en primeur, whereby customers may purchase wines far in advance of their bottling and public release. This trade structure is largely the result of three interrelated historical phenomena: Bordeaux’s unique relationship, and robust trade, with England; the arrival of foreign merchants in the seventeenth and eighteenth centuries; and the chateaux owners’ wealth and social standing.

This paper will zero in on compare and contrast two different regions which are Bordeaux and Burgundy in the same field: location, Climate and Terroir, and Grapes. Discuss the early history of the development of each region, including the specific examples. Then review the location, Climate and Terroir, and Grapes that rank the wines as among the best in the world. To conclude, look into the future of each region to analyze prospects for continued success.

Presented by: Team #1 Adam Reid | 301098783 | ajr15@sfu.ca Angela Zhang | 301127074 | yufengz@sfu.ca Janice Wong | 301132415 | yingngaw@sfu.ca Jenna Zhang | 301107862 | wza31@sfu.ca Jing Tang | 301131948 | jta52@sfu.ca OlamideOmorodion | 301123288 | oomorodi@sfu.ca

Although only 5 % of Sula’s wine brands are exported, Sula has been venturing into newer markets across the globe. Over the last 6 years, Sula’s Global Brand Ambassador led Sula’s introduction into new markets such as Canada, Belgium and the Middle East and emerging markets like China are in pipeline this year.

This case describes the global development of wine industry, and how new world wine players occupied the global market share from old world wine producer gradually. It is very interesting that author selected the Britain as the sample stage for the battle between the new world wine campaign and the traditional campaign.

Foster’s Group is currently Australia’s largest producer of alcoholic beverages. The company has always relied heavily on their beer products as the major source of their revenue but with the recent acquisition of Southcorp Limited, the country looks to dominate the wine industry as well. The company has always been well known as having a very strong beer arm but is looking currently to sell their premium wine brands. With a strong response globally to their export of Australian locally produced wines, the company hopes to further increase their Australian presence by increasing the local sales volume of these wines.

Cooper’s Creek wine is a fine New Zealand export which is seeking to expand further into Asia. Three countries were chosen based on their markets, policies and importing needs for wine. The countries were analyzed based on various economic standpoints, current political situations and growth potential. The data collected has shown one country to lead the rest in major market segments as well as in advertising and distribution channels. Cooper’s Creek is to be imported to, distributed throughout and sold in South Korea.