Multi Modal Script : Marketing

To support our mission, donors gave over $1,000,000 this past year. We celebrated our first joint fundraising golf tournament with the Meals on Wheels programs of Chapel Hill/Carrboro and Durham in October 2014. This was a great opportunity to raise awareness in the Triangle for our three programs that collectively feed over 2,000 seniors every week day. An unfortunate blast of winter weather caused us to cancel our Fat Tuesday Gala, but we were able to turn the auction into a successful online event and we raised funds to purchase over 18,000 meals. Our Fat Tuesday Gala will return with even more exciting plans next year on February

Currently the target base is corporate Americans who are searching for a community event or hobby happening in the local area. For the fundraising, the target base is largely captive and patrons will be supportive from family member to coworkers are representing. Many patrons’ vendors will be willing to serve in any capacity and will be able to provide, however, professional services and resources and have the edge in being relatively supportive and satisfying. No other patrons are particularly expected to be present at these events at the capacity as the favorable sponsors who have a drive to serve, however, if there was the presence of another charitable organization serving the same exact purpose it may actually be beneficial in the same way. As for the psychographic make-up of the target base market, a large number of people attending these events are expected to be medium income families

The event was held at noon, just hours before a home meet for the Cougars. This allowed more people to attend, as family would be in town. There was an expected donation of $10 from participants, who could donate at the gate or via

Two non traditional methods of program funding that the XYZ Corporation can incorporate are fundraising dinners and an annual music festival. Both of these fundraising methods have the potential to raise thousands of dollars for the organization. Planning these events will be time consuming and somewhat costly, the XYZ Corporation will seek to get as much donated materials and volunteer time as possible to keep costs of the fundraising events at a minimum. The dinner will incorporate a cost per plate that is affordable yet will maximize fundraising potential. The music festival will bring publicity and positive attention to the organization as well as maximize fundraising capabilities.

Furthermore, a distinct set amount of money should not have been the objective of our fundraiser. Setting a goal of $50 - $100 may have been a form of pressure on the group members. Having a funds goal could have disconcerted our own perceptions of the message behind the Toonies for Turkeys placing a great strain on group members if they were not able to raise at least $50. Thus, we may have shifted our focus from enlightening Calgarians on the issues surrounding poverty in Calgary to reaching a monetary intent. Even though money was a vital part of our fundraiser, it was not the only ambition behind it. Educating people and recognizing the impact of such education is what should have been the major focal point of our Toonies for Turkeys fundraiser.

The third viable alternative for the festival is to use the market penetration strategy. It has been observed that a lot of people have been unable to attend the festival because of out-of-reach places and scarcity of tickets. Thus, if the

What sets this fundraiser aside from all usual fundraisers is that it helps create a meaning of realization and understanding of the people that they are helping by getting people to give up something that those people don`t have for 40 hours and what we take for granted in everyday life. This deeper understanding gives the fundraiser more meaning and spirituality, knowing that what you are suffering during this fundraiser is done by people you are helping every

Social media is ?forms of electronic communications (as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).? (Merriam-Webster.com, 2018) Social media has developed into a platform that is effortlessly available to anybody that can log on the Internet. The ability for businesses to be able to communicate easily with customers promotes the company?s brand, makes the brand more visible, and, often makes customer service better. (Wikman & Cottrell,) The key social media platforms that are used today are: Facebook, Twitter, Instagram, Google+, LinkedIn, and Pinterest. (Standberry, 2017)

The organization’s performance is very valued and the community is willing to support by hosting a three day event for which monetary support assist with expectation of continued future

Hosting events that endorse helpful organizations appears to be a top priority of my community. There are ostensibly events every week supporting different foundations and charities and regardless of its modest population, the number of participants is awe inspiring. Everything

On the other hand, some part of the job falls beyond Hecker’s comfort zone. She had limited experience with fundraising before as MoMA has the entire development department to handle researching funds and grant writing. Nowadays, she considers fundraising the number one priority in IPCNY’s development as a financially secure organization. Both shaping the exhibition content and formatting the press release were her effort to attract more press interests, and ultimately more fund. Hecker started the planning of separate budgets: The annual budget is the big picture, and within it, each exhibition has its specific budget. “What I was able to do is to show what I hope to spend and what I need to fund raise,” she said. In 2016, they ended up with a year on surplus. In fact, Hecker finds the task most fulfilling when she can match the donor’s mission with the developing project, which happened with the Black Pulp show. “You are serving their interests, and at the same time, they are serving your interests,” she commended. “This is a mutually productive relationship, a great marriage.”

We are sending Jessica Snider to the Triennial Gathering in July as our representative. Jessica and myself are going to do a fund raiser to help her with the travel and other expenses to attend the meeting. We will be selling chances to win a basket called TASTE of the TOWN. This basket will contain different restaurant gift cards from Emporia total worth 200 dollars. The chances are only 5 dollars. We will give you more information. Please keep your 5 dollars to buy the chances. The draw will be on Easter

In this day and age, social media has become an integral part of our lives. It has created a platform for people to share information instantly and communicate with people all around the world. Facebook is the most outstanding example of successful social media network. According to the first quarter 2015 earnings announcement by Facebook, the site has achieved 1.44 billion active users per month, and 65% of which are daily active users. Other social networking sites such as Twitter, Instagram and LinkedIn are also a powerful means of communication. With such a large audience, social networking sites provide ample opportunities to acquire information, network, and connect with friends.

Social media has now become a part of our modern day society and has a huge impact on our lives on a daily basis. Social media is the use of web and mobile-based technology to support interactive content. This content tends to be user generated and then might be promoted by other users to a new outlet or audience. Social Networking is a great

Research questions two and three found a strong positive correlation between the total amount of financial gifts pledged and both the number of guests in attendance and the number of donors. The number of donors likely increases as the number of guests increases, possibly due to competitive or audience effects. Triplett (1989) found that competition was sparked not only by the co-action of other competitors, but also by an audience effect,