Myspace Opportunities: Chris Dewolfe And Tom Anderson

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

Facebook was made with good intentions by Harvard student, Mark Zuckerburg and fellow roommates in February of 2004. The site was designed for the school campus to share educational ideas. Later, access to Facebook opened up to Ivy League schools and then to all U.S. college universities. Eventually, Facebook caught on with gaining worldwide popularity, there is even a movie about the social networking giant. Tech savvy teens

Myspace was created by Tom Anderson, Chris DeWolfe, and other computer programmers in 2003 to connect musicians and bands with their fans, enabling them to share music online. It was also created for teenagers to hang out and communicate via internet. Myspace was bought by Rupert Murdoch's News Corporation in 2005 for $580 million. By 2006, more than 106 million accounts and 230 thousand new registers daily (Bib.com).

Industry opportunities. I will cover the use of online portals to find opportunities in the music industry, using teaching opportunities, competitions, collaborative opportunities and touring/performing opportunities as examples. In this section I will draw on Brown (2011) and Madden (2004) and use the example of indaba.com. I will include musician’s online forum discussions as a source of

Social media has had a profound effect on the likability of certain genres and the artists that create music in those genres. The way in which we discover music today has drastically changed. Prior to the existence and popularity of social media, listeners listened to and discovered new music through the radio, album purchases, or from word of mouth. Music lovers today are discovering their music through social media, from small music blogs to online streaming sites. Various entertainment companies around the world have begun to rely on social media marketing; a marketing style in which companies use various social media

NAME OF ARTIST SELECTED The artist selected is Stevin Ryan and his genre of music is a mix of hip hop and alternative rock. The artist’s music focuses on relationships, parties, life of today’s youth, and hustling (to do anything you need to do to make money). The listener can often relate to the topics and will be able to find a song that fit their moods whether it is happy or sad, upbeat or pessimistic. The lyrics of the song can appear to be sexual and raunchy or hopeful or tell some kind of story.

It started in 1997 as a simple website called “Six Degrees” and it allowed users to make a profile that would list information about themselves. This social networking site also allowed users to send messages and post information on a bulletin. The bulletin would help the users find common interest with each other. Six Degrees unfortunately only lasted for five years until the company was bought out. They accomplished a lot in the short time frame they were active by having around 3,000,000 users registered on the site. Six Degrees also laid out the framework for future social network

Mark W. Shaefer is a successful businessman that built his company while spending zero dollars on marketing. “I built my entire business without spending a dime on advertising or marketing in three and half years. All of my business has come from my blog, Twitter, and LinkedIn.” (Bell 34) By using the platforms that many individuals visit on a daily basis, free business exposure is created. “Social media is rapidly replacing traditional media as a source to which consumers turn for information about products and brands.” (Brison 309) Much like in the past, consumers want to learn about a product before purchasing it.

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

A lot of people use social media to talk to friends and family in their everyday lives. One of the most popular among these sites is Facebook. Mark Zuckerberg is the CEO of Facebook which is a social media website with over one billion users. In 2013 its revenue topped over $6 billion. Mark launched the website while he was still in college and has since exploded in popularity and it’s easy to see

This website allowed school students to connect among themselves but was later shut down due to improper maintenance. In 2002, Friendster.com was created and was an instant hit among the teens as it offered very unique features. The company was growing at a rapid pace and it became difficult for them to maintain their servers and hence turned out to be failure. In 2004, Facebook was founded which later became the king of social networks. After the rise of Facebook, social media became a platform for the people to discuss about social and cultural issues.

This is a proposal for beginning Social Media Marketing at Arthur Hall Insurance. “Social Media Marketing is building your social network fans, followers, and connections using relevant and interesting content that is shared, allowing you to reach and engage more people and drive more business.” The three largest social networks, Facebook, Twitter and LinkedIn, are generating a lot of hype in the Marketing world as new ways of reaching and communicating with clients, prospects and anyone else Arthur Hall Insurance employees come in contact with. While this might sound a lot like our goal of Email Marketing through Constant Contact, Social Media Marketing is not a replacement for email but a complement of Email Marketing.

Perhaps most importantly, members create a listing of friends which allows them to communicate online and gives mutual access to more private content (such as photos).

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

The strategy of implementation of an established dot com company, struggling to leverage current advertising methods with business objectives.