NANDO’S SOUTH AFRICA
FEATURE
‘LOCAL GONE
SUCCESS STORY
global’
With casual dining chain Nando’s about to celebrate its 25th anniversary, Thabang Ramogase, Marketing Manager, spells out the brand’s expansion plans. By Ian Armitage
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Nando’s FEATURE
hat the world’s appetite for spicy chicken is growing is evident from the fact that South African casual dining chain Nando’s continues to expand. Nando’s is one of South Africa’s most enduring and risque brands, and it sells some of the best chicken you can buy.
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Nando’s FEATURE
Willow Creek Olive Estate
Willow Creek Olive Estate shares Nando’s passion for healthy and flavoursome food of good quality. With this
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quality, detail in craftsmanship, our afro luso roots, all in relation to the way our product is made to be enjoyed by our fans. Just as no two fans are quite the same, the same is true of our new look stores. One will find variation in the local art on the walls, architectural design, fixtures and fittings and of course the nandocas that are happy to serve.” Nando’s would like to keep up the momentum, however the market is tough. KFC is very dominant. But once people experience Nando’s, they keep coming back, Ramogase says.
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HOT FAVOURITES
Co Reg: 1973/004739/07 VAT No: 4090105588
Hot Favourites manufactures chilled and frozen prepared meals for the retail and food service industries in South Africa as well as abroad. These range from family favourites like Beef Lasagne and Malva Pudding to customer speciic products such as for Nando’s. Our relationship with Nando’s spans more than 10 years and they remain a valued partner rather than just a customer. We look forward to nuturing this relationship into the future. CONTACT US TO FIND OUT MORE Tel: (021) 505-9700 Fax: (021) 505-9746
Demographics can affect Nando’s as different age groups buy different food and so changes in the environment will affect the demand for products.
1) Set out the main criticisms that have been leveled at Mc Donald’s in Europe. To what extent are these criticisms likely to be replicated in Asia? What differences can be predicted?
In order to distinguish itself from competitors, especially Qdoba doesn’t want to be “me-too Chipotle”, Qdoba redesigned everything includes in-store layout, new branding, and personalized service. For example, Qdoba has colorful and artistic design on the wall, seating and washroom, which creates strong visual effect of Mexican culture and makes customer feel casual and happy. As we know, Chipotle is the King of burrito, however Qdoba choose to promote variety tacos to develop it’s competitive advantage. Qdoba launched a set of six Knockout tacos on October 27th, 2015, which enriched Qdoba’s menu items and provided more options for customers. Also, Qdoba’s employees with new designed uniforms are encouraged to speak their recommendations and provide more human touch services not machine-like assembly line. “The worst thing you could hear is as server who says everything’s good.” said John Cooke, VP, menu strategy and innovation at Qdoba. Furthermore, Qdoba introduced a kid’s menu and has 24 open hours for some locations to satisfy more customer needs.
The moderate growth rate of the restaurant industry results in many competitive rivalries and the nature of business allows customers to switch freely. Therefore, among porter’s five forces, the pressures from substitute products tend to drive the most competition in the restaurant industry today (Restaurant 2015). In addition, restaurants face the threat of customer’s ability to choose other leisure activities such as going to the movies, bowling, or other social outings (Restaurant 2015). To effectively compete under such conditions, restaurants are heavily investing in brand building to create customer loyalty. Another trending strategy used to increase customer returns is servicing beyond food and beverages; restaurants are heavily investing in providing individualized, memorable and entertaining
•They are the most famous and one of the few outlets available in area and footfalls are generally heavy due to these•The places are usually visited very frequently by local people, students, etcPromotion•The joints rely on word of mouth publicity•There is no promotion done through ads for these joints. The promotion at maximum is limited to local newspaperSUGGESTIONS•McDonalds could increase the number of items served on its menu. Currently there are only 6 vegetarian and 6 non-vegetarian items served on the menu. It is also evident from the survey that many people feel that the variety of menu available is average and could be improved. Some of the customers prefer something new every time they visit. These potential customers could be targeted by increasing the number of items in the menu.
2)Genuine lover of soup? Don’t miss the chance of trying the famous Tom Yum of the outlet.
For this Business Strategy Report, I have selected a restaurant chain named Nando’s. It was established in 1987 by two friends, Fernando Duarte and Robert Brozin (Nando’s.com, 2017). Although being a South African brand it has Portuguese influence and the restaurant chain depicts these designs. Nando’s specialty is flame-grilled chicken spiced with their unique selection of marinade sauces and spices ranging from mild to extra hot and for those individuals not into the hot stuff, there’s a lemon and herb option. It also has other selected food options to choose from in their attractive menu. Its niche market is working middle class male and female customers who enjoy spicy food and casual dining. It also caters for kids and families.
I have chosen the company named by Mc Donald’s for my assignment topic as it is a worldwide and well-known fast food company covered in Asia and Europe countries .
In order to achieve these strategies company undertakes a 5 P’s integrated approach to people, products, place, price and promotion. Company relies on its ability to continue to innovate and reinvesting in the restaurants to develop them according to system plans for world-wide growth, being consistent in providing excellent customer service and clean and friendly environment which enriches customers experience and create an overall difference that balances profitability with value.
The research will examine aspect of fine dining industry in Singapore. I will be assessing the competitive strategy of western fine dining restaurant in term of retaining existence customer and attracting new one. In order to identify retaining successful customer I will undertake survey in term of customer satisfaction and willing to pay. I will also interview restaurant’s managers who handle strategy and execution in order to develop attracting new customer. Last I will conclude with a good strategy would help a restaurant
This case study determines the critical success factors used by Subway Restaurants Corporation to expand nationally, which the corporation wants to use also to expand internationally. In addition, this paper describes the competition and the prospect success in Asia-Pacific and Latin America. In general, the fast food industry is discovered with respect to the history and future plans of fast food chain Subway international for expanding and accretion in Asia-Pacific and Latin America, containing the four factors that Subway should use to compete and success in those markets. Each proposed country market has unique cultural and religious requirements should be realized by Subway, as well as the consumption patterns, market trends, and the franchise values which determine from the local traditional fast food compared to the viewpoint of Subway’s healthy alternatives and low expansion costs.
to penetrate into the dinner market without risking its existing business model for fast food while benefiting
Old Chang Kee (OCK) commenced its commercial history as a café in 1956 in Mackenzie Road, and had been prodigiously known as offering “Rex Curry Puff”. Han Keen Juan, had determined to buy over the brand and further establish a MNC for OCK. With the objective to produce high-quality hygienic curry puff with favorable flavor, a standardized manufacturing process and merchant vision was implemented to achieve speedier merchant success. In 1992, as a Managing Director, William Lim took in control of the corporation and introduced innovative thoughts, marketing strategies, and management to capture the fast-changed client tastes. (Oldchangkee.com, 2016).
Singapore proves to be an adequate market to enter by its higher GDP and growth rate, trading ties with Australia, geographic position, consumer tastes and growing spending trends. It is therefore evident to conclude that Nudie has an opportunity to expand operations into this new market which will increase sales and in turn, profitability.
Introduction • Focus on Café de Coral fast food shop • They opened its first shop in Causeway Bay • Over 140 shops, serving more than 300,000