Nivea Case Study

Neutrogena products in the United Kingdom should support their campaign on the usage of anti-aging products, and this should let them change their design on the product’s package to meet the demands from their consumers. As time goes on the demand from the consumers change and so do their competitors. This means that the personal selling should have in place a way of getting data from wholesalers, consumers, and the retailers. This makes the personal selling a connection of agents that can make their way around every avenue as soon as the original market develops into a success.

* Male grooming product seemed to be a bright spot in the industry with the advent of male-specific personal care products that outpaced the growth in women’s beauty market

In 1965 the United States introduced the first complete one of a series of men's skin care products. Today, Mary Kay Cosmetics skin care line for men in male skin care products market, accounting for 17% of the US market.

Because of findings as such; the overall collagen content per unit area of the skin surface is known to decline approximately 1%/year www.tandfonline.com , is why now more than ever consumers are buying at an alarming rate.

The company’s main objective is to increase brand recognition in the domestic market as well as

The above data shows product growth categories for skincare. It is important to note that many of Redwin’s competitors do have products in Men’s skin care and in self tanning which are 2 of the fastest growing skin care categories in Australia.

These days a lot of products have become gender specific. However, occasionally these products are the exact same and work the exact same but with different branding. This a very prevalent today and it only helps to perpetuate the stereotype that men and women are not equal. This inequality does not help to develop our society. That being said, sometimes there is a legitimate need for gender specific products. Typically, these products can be placed in the broad category of “health care”. Health care products include everyday products like hair products, perfumes and deodorants. It can be observed that deodorants are probably one of the most used products in a highly developed society. Many deodorants are gender specific because they serve

4. In view of the anticipated growth of the 50-plus market should Oil of Olay consider a new strategy for its face cream? Would it be wiser to develop a new brand, or can it successfully market the same product to the under and

Our growth opportunity will also need to target men. In 2011, purchases from the men’s department accounted for 15% of total sales and in 2012, 16%. This is in comparison to purchases from the women’s department accounted for 66% in 2011 and 65% in 2012. The target audience will definitely need to be for men as they are the market with the most growth potential at the moment.

In conclusion I found that by producing the product I was able to help several consumers with skin blemishing and aging problems. Many consumers continue to live with their skin unhealthy due to high costs of several different products. Now consumers are grateful to make a choice from a product that will have the same quality and effect but at a lower price in the market world.

NIVEA is using a different variety of distribution channels to make sure that their products are reaching the whole target market

Young girls are more concerned about acnes and blackheads while mature women are looking for anti-aging and anti-wrinkle products. Genders do affect the choice of skin care products. In the past, skin care products only belong to the girls’ world. Nevertheless, in recent years, men are increasingly becoming more and more concerned about skin care. With a view to this latest trend, various brands have started developing men’s line. Income level directly affects the purchasing power of customers. Skin care products take up a wide range of price levels from far less than a hundred dollars to more than a thousand. Young girls who do not have any income cannot afford the expensive skin care products while mature women with higher purchasing power focus more on quality and effectiveness. Occupations also determine the need for skin care products. Models and artists generally have a higher consciousness on skin care than people with less exposure to the public.

Strengths of this brand include: it is the 4th largest marketer, brand longevity, and it has a large/high awareness in big cities. Its’ weaknesses are: low market share, low market coverage, limited bottlers’ network, relatively low advertising

The beauty industry continues to trend upwards despite recent years’ economic situation. Consumers are still embracing the beauty industry and are predicted to increase their spending in the 2011. According to 2011 studies the beauty industry has shown an increase of about 11 percent in dollar sales from 2010 to the end of 2011. See Exhibit B in the appendix section for prestige beauty growth by country: 2011 vs. 2010. The U.S., U.K, and China had the most robust sales period in 2011 in the prestige beauty category.

The main target group is female customers – 65 % of all customers. Women, according