Nokia Forms 3G Joint Venture in China Essay

Nokia started off as a paper manufacturing company and transitioned into a manufacturing cables and electronics company in the late 1960s. In the 1990s with the fall of the Soviet Union, demand for infrastructure for wireless network grew because Finland telecom infrastructure sector was deregulated due to an economic crisis at that time sooner than other European countries, which helped catapult Nokia even further. In 1996, with the launch of Nokia’s first “smart” phone, the Nokia 9000 communicator, they plunged into the mobile phone industry. Fast forward to 2006, the industry was flooded with a range of both flip and feature phones and Nokia was dominating the mobile phone

However that in 2007 the market of Nokia Company started to decrease and the reasons for that is the new competitions like IPhone from Apple that introduced smartphones, along with Android by Google, and Samsung. Even though Nokia Company results for 2012 were pre much good by having 101982 workers across 120 countries along with sales in more than 150 countries, and the reports for revenue were around 30€ billion. Nokia was announced to be the second largest world for mobiles phone makers in terms of unit sales after Samsung, with having world wide market share 18.0%. However that Nokia Company for current days has 3.2% in smartphones and they lost 40% of their revenue in mobile phone in Q2 for 2013. Nokia was listed in fortune global 500 to be world’s 274 largest companies for 2013 from revenue sides. So Nokia Company has good products, services, and reputations. Knowing that their products are good and have nice services, yet comparing to others like Samsung and Apple they are weak because those provide an outstanding products and services which consist of smartphones. So Nokia want instead of providing a good services and products to become like their competition and provide an outstanding products and

Nokia has been one of the brands that are in the last 20 years been synonymous with high-quality phones. Till 2007, Nokia had a market share of 80% in the smartphone market, and the main reason for losing ground during the “second coming of the smartphone age” was due to the weak position of Nokia in the “technological system” (or ecosystem).

Nokia Corporation is the world's largest manufacturer of mobile phones, serving customers in 130 countries. Nokia is divided into four business groups: Mobile Phones, Multimedia, Enterprise Solutions, and Networks. The Mobile Phones group markets wireless voice and data products in consumer and corporate markets. The Multimedia segment sells mobile gaming devices, home satellite systems, and cable television set-top boxes. The Enterprise Solutions group develops wireless systems for use in the corporate sector. Wireless switching and transmission equipment is sold through the company's Networks division. Nokia operates 15 manufacturing facilities in nine countries and maintains research and development facilities in 12 countries.. Originally

The Nokia-Microsoft Alliance appears to be a well-calculated alliance of two major merchandising organizations that are both at the top of their respective business industries. A few of the major points with this merger are the organizations are established, they are both pushing and looking toward the future and subject matter experts are at the heart of each organization. There are always lessons learned when organizations are coming together in a merger weather good or bad it is very important to capitalize on both situations. In the end, the lessons learned will dictate what could have been done better for future business endeavors.

Nokia has played a pioneering role in the growth of cellular technology in India, starting with the first-ever cellular call a decade ago, made on a Nokia mobile phone over a Nokia deployed network.

NOKIA IS MAKING A MOVE ; Strong competitor ‘Nokia’ is launching same business model with same vision

Both sides had strong incentives to join forces. Nokia had lost significant ground in recent years to smartphone manufacturers, most notably Samsung and Apple, by failing to keep up with innovations such as touch screens.

So, that why I chose Nokia Company to do this research and solve the problems that company has. I have two objectives from this research. First, I want to solve the problem that Nokia Company have it in their technology. They should make a new technology for their produce to avoid any problem. The second objective is advancement again to the marketplace and to compete with other companies to be the first company in produce mobile phone like in past.

Partnerships created value in the industry and made significant acquisitions to increase economies of scale, market share, and access to resources. Management believes in the growing acceptance of digital technologies as a single communication standard in the future. Nokia has formed a partnership with AT & T, Siemens and AEG for the promotion of the development of digital telephone and Internet. GSM digital standard was very successful for Nokia on a global level. Nokia has also realized the need for a rapid response to market changes. Production and distribution have been standardized and made flexible to meet the changing needs of the market. At the same Time, Nokia is also focused on creating brand management. Management realized that the mobile phone will become a necessary commodity in the future. The company increased advertising costs, allocation of resources and the creation of brand image throughout the world. This strategy was successful and Nokia have placed among the most revered brands

GoFone’s network is operating off Universal Mobile Telecommunications Service (UMTS), which is 3rd generation wireless cellular technology. GoFone will deploy its UMTS network on the 900MHz frequency. UMTS technology is mainly based off of Wide Code Division Multiple Access (WCDMA) affords; GoFone the opportunity to offer features such as mobile wireless Internet, email and other services. The use of UMTS allows for

It currently focuses on large-scale telecommunications infrastructures, technology development and licensing. It is one of the major contributor to the mobile telephony industry, having assisted in development

Despite Nokia’s days of achievements and success, already having the advantage of being a worldwide well-known brand adds to their advantage and hence forth it is not too late to gain a competitive advantage.

Facing the China’s Telecom Equipment industry double-digit grow and becoming the largest telecom market in the world, all leading firms in each subsectors of Global telecom equipment take this opportunity to invest in china. Huawei, a Chinese challenge, was starting its challenge to Cisco insurmountable leadership position in international telecom equipment industry.

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from