Firstly, when observing shopper behaviour, it is critical to understand that customers can not know they are being observed, therefore it doesn’t consciously or unconsciously influence their behaviour. Because if people know they are being watched, they will become more self-awareness, and it may change their behaviour or what they do as a result (Graves 2010, p.72-74). In order to observe how much time customers spent in store and how do they move in store, Myer can use a technological way, such as WiFi. When people going shopping in Myer, they can connect free WiFi in store, and when they leave the store, the WiFi will automatically disconnect. Therefore, it tells how long customers spend in store and it can also track the movements of customers in store. For the customer satisfaction, the manual observation would be better, so that researcher can see objectives body language, and the words they use, their tone of voice, and their facial expression. These can provide a visual indicator of how customer feeling during the shopping (Graves 2010, p.85). To repot these behaviours, Myer can calculate the average time people spent in store, and where is the most visited areas in store. These can answer the questions of how to layout the store, where to put the products in order to get shoppers attention. Moreover, through the observation of customers’ emotion, Myer can understand how to service customer in a better, and how to make customers satisfied. I companied one of my
WalMart's (NYSE:WMT) expertise in discount retailing is globally recognized, as is their supply chain and extensive logistics capabilities. What differentiates WalMart from the many other discount retailers is their extensive reliance on buyer personas or representations of their customers. All aspects of the WalMart value chain are predicated on serving their customers as cost-effectively and efficiently as possible. WalMart has also created an extensive information systems network that includes satellite uploads of data on a daily basis from their thousands of retail locations to their Bentonville, Arkansas headquarters (WalMart Investor Relations, 2013). The intent of this analysis is to evaluate the mission, vision and strategy of WalMart from the perspective of improving its customer service while also taking into account its financial position. To accomplish this, objectives are provided, combined with performance measures and expected levels of performance as well. All of these factors taken together provide senior management at WalMart with insights into how they can profitably improve customer service.
On the first floor of Wal-Mart, food except for sock, flavoring, rice etc is the main product. This couple spent most of the hour in this area. The lady is much interested in the uncooked food, while the man likes bread, snack, and biscuits. They only spent about 10minutes on the second floor in front of a
Thesis: Although some claim that retail anthropologists’ placement of surveillance cameras for consumers while shopping is manipulative, it is not in fact unethical because their actions are meant for the benefit of the consumers, the benefit of the producers, and most importantly, shoppers are aware of the surveillance cameras.
Everyday thousands of retail stores throughout the United States open up their stores in the morning for the sole purpose of attracting customers and selling them merchandise. For this assignment I decided to do a store analysis of the retail giant Wal-Mart. To begin with I will evaluate the store layout and design. Next I will explain the visual merchandising techniques used that Wal-Mart uses. Finally I will discuss the problems and recommendations that I have for Wal-Mart. Wal-Mart has continually been a leader in the retail industry, and it all starts with the layout of the store.
I went three times to observe. My first observation was Friday, September 16, 2016, from 3:30 to 5:30 pm. There were about five people in the shop when I arrived. Many people came in fifteen minutes after I arrived. My first visit went well. My second observation was Saturday, September 17, 2016, at the same time. Like my first observation, there were few people when I arrived, but eventually, more people came from 4:00 pm to 5:00
We live in a society where we are watched constantly by social media, twitter, employers and even shopping surveillance cameras. Although each outlet has its different uses for watching, there are pros and cons. Social media may share life styles or events with users with just a touch of a button or click of a mouse. Twitter updates the user with instant news about certain individuals or celebrities and what is trending. An employer keeps a watchful eye on a new employee to make sure they are the right fit for the company or can also watch to make sure their assets are secure. Surveillance is mostly thought of as monitoring assets, but what about the true assets it monitors, the consumer at a store. Consumers are the bread and butter of the store, without the consumer there are no sales, and if no sales then there would be no store. I refute the claim that the retail anthropologists’ surveillance of consumers is manipulative or unethical. In fact, I think the surveillance of consumers can help both the retailer and the consumer. Surveillance can provide an overall good shopping experience for both consumer and retailer. The surveillance videos can show which products the consumer wants and buys, it can help the retailer place good products in good organizational areas, and provide not only the consumer, but the retailer with a good overall shopping experience.
Scientists at Indiana University are working to develop new technologies for customer interface interactions in retail stores. Right now they are not concerned with the potential cost-effectiveness of the technologies or the marketability of the technologies. These scientists are involved in:
Understanding consumer behaviour is essential to succeed in business. As Solomon et al. (2013) stresses, businesses exist to satisfy consumer’s needs. By identifying and understanding the factors that influences their customers, firms have the opportunity to develop a more efficient strategy, marketing message and advertising campaigns that is more in line with the needs and ways of thinking of their target consumers (Perreau, 2015).
Tires squeal across the hot asphalt; exhaust fumes fill the air. Innocent shoppers leap to safety as cars circle the neighborhood grocery store lot in search of the ideal parking spot. Engines revving. Adrenaline rushing. The driver's sole mission is to obtain a white lined rectangle of pavement before entering the race known as shopping. As a safety precaution, competent and considerate shoppers should be aware of the distinct character traits of the three annoying types of shoppers: Hurry Harry, Suburban Sally, and Picky Pete. Knowledge of their parking-lot-to-checkout-stand habits increases the chance of avoiding a head-on collision.
Consumers have certain behavioral tendencies when faced in certain situations. In Why We Buy, the author Paco Underhill details certain behavioral characteristics people tend to have in different types of retail stores. Many consumers don’t think about what their actions mean when checking out or buying products. But to Mr. Underhill, the gender of the person, the people they’re with, the amount of times the person touches an object, the amount of time spent on checking a particular product, the time they came in, and the time they leave, all factor into a database to determine different behavioral trend consumers have. It is these trends that they find in order to correct a problem a store or retailer didn’t know they have to increase sales and create a better flow in the store environment.
In today’s world of various products and services, businesses aim to excel and lead the competition by marketing the most number of consumers, which is a full time endeavor of business. To survive in the market, a firm or an organization has to be constantly innovating and understand the latest consumer trends and tastes. Marketers need to understand consumer behavior because the decision-making process for consumers is anything but straight forward. Consumers’ behaviors and their purchasing patterns is a huge advantage to understanding the way customers think and the reason for their purchases. Therefore, the study of consumer behavior is important because it allows the
Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With
The behavior was observed from a large sample of people. This included twenty people shopping alone and twenty people shopping in a group, for a total of forty subjects, each ranging in ages from approximately 19 to 40 years old. The subjects were observed from the time they entered the store until the time they left. The reasoning behind this was to see the buying behavior differences for the whole experience and figure out which areas of the store could be improved in order to appeal to groups of people shopping. The behaviors observed included the amount of time spent inside the store, the amount of money spent, the interactions with associates, and the areas of the stores that were navigated.
Shopping is one of the most common social activities in our life. Lingering in one store and another, the customers are looking for the products that meet their requirements and making decisions to purchase while enjoying the leisure time with their families or friends. At the same time, to achieve a better business performance, the retailers try to attract the customers to pay more attention to the products and stay longer in their stores by using various kinds of technologies to surveil the shoppers, such as using cameras to monitor their shopping behavior, tracking their purchased items, and even analyzing these consumers’ background. However, the surveillance of consumers by retail anthropologists is manipulative and unethical