Ocean Park Analysis

It’s no doubt that creating a family oriented theme park based on popular, beloved cartoon characters and imagination was a good idea. From Cinderella’s castle to the famous Main Street, U.S.A, there’s something extraordinary lying around every corner. Walt Disney World, other wise known as “the happiest place on earth”, or the place “where dreams come true”, was founded by a man with a dream of creating a place where children and parents could spend time together while making amazing memories. However, this extravagant amusement park is only one of the major accomplishments of Walt Disney.

Question: Outline the marketing process and explain the importance of each element of the marketing plan.

SWOT Analysis: A tool for examining a company and its environment. Defines the company’s strengths, weaknesses, opportunities, and threats

Dreamworld’s owners, Ardent Leisure has developed a park that has accounted for all difficulties of sustainability despite the location and size of the amusement park. Dreamworld is a theme park situated in Coomera, near the east coast of Queensland. Due to its isolation, it is imperative to have effective sustainability methods to reserve the resources expended by the park’s energy demanding attractions. Sustainability will be the issue brought to light in this report, and a new ride will be implemented with all of the characteristics of being economically, environmentally and socially responsible. The management of the ride will be investigated in the report, including the legislations that govern sustainability.

Everything starts to happen on December 1941 in there house in Ocean Park, California. Ocean Park is a small little town that is kind of by Santa Monica, a lot of the people that life there make their living by fishing, and eating what they catch.

The Walt Disney Company has seen their share of success in taking their parks and resorts into global markets. “60 years ago, the first Disney theme park opened, in California and was the brainchild of Walt Disney himself, who was motivated by the lack of entertainment options available to him and his two young daughters.” (Forbes, 2016). Disneyland California penetrated the market rapidly, and its popularity led to the opening of Disney World in Florida, followed by global expansion in Tokyo, Paris, and Hong Kong. Their latest expansion came in June 2016, on a 963 acres’ site in Shanghai, China (Xu, 2012). After one year in operation, Shanghai Disneyland is outpacing their most optimistic projections, and the park’s

“Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However, marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel control. In the latter case, the domain is sometimes even further restricted by sole attention to the various element of the marketing mix rather than the more general issues of customer and channel relationships. There are two key

Marketing plays the most important role for the success of a business. In this chapter, the business’ marketing objectives are laid out together with the plans or actions that will be needed to achieve these objectives. Furthermore, this chapter includes the profile of the respondents which aided the researchers to create this part of the feasibility study.

Q#1 Marketing has been described as being both an "art" and a "science." Discuss the differences and similarities between these two marketing thrusts. Provide your theoretical response and a "real-life" example where you have seen both processes work effectively at creating customer value and loyalty

After Eisner invested tens of millions of dollars to update and expand attractions and park facilities, Disney recovered its investment with attendance-building strategies. By creating a range of complementary services and entertainment at the park, customers stayed longer and spent more money. A plan was also put in place to develop Disney’s unused acreage and further maximize the profitability of these assets. One result of the above measures was that attendance at Tokyo Disneyland increased by 50% from 10.2m in 1983 to 15.8m in 1991.

Briefly state your marketing strategy (horizontal vs. vertical); summarize your product positioning and launch strategy (5 Marks Total)

Three years after its opening in September 2005, Hong Kong Disneyland had yet to gather

Question 4. Write an outline marketing plan, focusing on product, price and promotion for the launch of CMF as a global brand. Provide

Universal Studios Singapore (USS) (Appendix 1) is a globally-recognized brand, a local theme park located within Resorts World Sentosa which had a grand opening on 28 May 2011. It is the first Universal Studios theme park to open in Southeast Asia. The park is 20 hectare and the official park map was revealed to the public on 20 October 2009. The park features 24-themed rides, of which 21 are normal rides, 6 roller coasters and 2 water rides.(Wikipedia,2015)The 24 rides and shows segregated by 7 themed zones gives visitors a taste of different movie experiences all within one park, in an organized fashion. Universal Studios Singapore is owned by Genting Group on 8 December 2006 as they won the bid to build Singapore’s second integrated resort.

In this section of task I am going to discuss about strategic marketing and the role of strategic marketing.