Online Grocery Store : Calorie Counter Store

1374 WordsAug 14, 20166 Pages
Executive Summary My proposed startup was an online grocery store called “Calorie Counter store”, the targeted customers are those people who health conscious, people who work out regularly are very conscious about what they intake. Another very important niche is the vegans and t the vegetarians. “Calorie Counter Store”, as the name says Introduction In today’s world fitness or more accurately, the idea of fitness is becoming more and more popular. One out of every five Americans are heading to the gym, or at least paying for a membership (Sena, 2016). There is a large population who are unhealthy and overweight looking to shed some weight and exercise and therefore this enormous appetite for getting in shape has put the fitness…show more content…
Next the focus will be on a blog for the site. Blogging increases the number of pages for your website which in turn helps create more internal links to the homepage. Therefore blogging helps in terms of SEO (Search Engine Optimization). Therefore regular updates on the blog indicates to the customers that website is constantly moderated. Every new content is also rewarded by google by helping the website rank higher on google. Adoption of a good video marketing strategy is also we would like to put our focus on. Especially for some of the products, which do not have a proper advertising online. Creating good videos around the products for sale on the online store is a good way to build an audience without spending fortunes on production. Since this is a new brand targeting a niche, therefore it is also important to stick with it long enough to ensure that it adapts to the existing market. Industry and Competitions - Explain the industry/competitors for the proposed e-commerce Website including major vendors, competitors, suppliers, distributers, etc. As mentioned earlier, the health food industry is growing at a past pace. In an article written in 2013 by Nat Rudrakanchana states that according to a survey done by Chicago Consumer Research IRI in October of 2013, the shoppers preferring natural and organic products can be categorized into seven. About half of these sales constituent of “True believers” and “Enlightened Environmentalists”. According to this

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