Executive Summary
My proposed startup was an online grocery store called “Calorie Counter store”, the targeted customers are those people who health conscious, people who work out regularly are very conscious about what they intake. Another very important niche is the vegans and t the vegetarians.
“Calorie Counter Store”, as the name says Introduction
In today’s world fitness or more accurately, the idea of fitness is becoming more and more popular. One out of every five Americans are heading to the gym, or at least paying for a membership (Sena, 2016). There is a large population who are unhealthy and overweight looking to shed some weight and exercise and therefore this enormous appetite for getting in shape has put the fitness
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There already exists quite a bit of competition for this kind of websites. But this market though it is niche, it is not yet saturated. The customer base for this market is increasing and I believe the only way to overcome this problem is to understanding how to be unique and different in the existing marketplace.
In order to become unique, first and foremost what needs to be addressed is the content. The as they say the content is king. The website will provide some of the hard to find products to be available in one convenient location. This will automatically help create a customer base.
Next the focus will be on a blog for the site. Blogging increases the number of pages for your website which in turn helps create more internal links to the homepage. Therefore blogging helps in terms of SEO (Search Engine Optimization). Therefore regular updates on the blog indicates to the customers that website is constantly moderated. Every new content is also rewarded by google by helping the website rank higher on google.
Adoption of a good video marketing strategy is also we would like to put our focus on. Especially for some of the products, which do not have a proper advertising online. Creating good videos around the products for sale on the online store is a good way to build an audience without spending fortunes on production.
Since this is a new brand targeting a niche, therefore it is also important to stick with it long enough to ensure that it adapts to the
Fitness has grown to a multibillion dollar industry. The idea of fitness has influenced millions of lives whether the correlation was as a career, lifestyle, or an occasional hobby. People globally compete in bodybuilding, physique, and powerlifting meets earning thousands of dollars depending on their successes. Though they seem pointless at first, even the sixty second long infomercials on television advertising the new and approved anywhere gym equipment or perfect diet has made the viewer at least contemplate their health. People often confuse fitness as a sole concept of either exercising or dieting, but fitness depends immensely on both. Some people in the fitness industry manipulate diet and exercise to create the body stature they desire.
“Today, it is common knowledge that exercise is the equivalent of a drug that prevents and treats cardiovascular disease (1).” Therefore, it is essential that individuals strive to exercise for at least 30 minutes a day, 3-5 times a week. In today’s society, the end goal of exercise is often physical attractiveness rather than bodily health. The media is oversaturated with unrealistic ideals that push people to work towards dangerously low body weights. These ideals, however can only offer temporary satisfaction. The process of aging occurs in all individuals, regardless of fitness level. Physical attractiveness
Fitness is in. The percentage of people belonging to health clubs and gyms has doubled over the past 20 years. More growth is expected, fueled by an aging Baby Boomer generation in search of eternal youth and the reality that regular exercise can prevent or control diseases that are driving health care costs relentlessly upward. The 24/7 fitness opportunity is the newest model of fitness centers today.
The first step will be to make sure the website is fine tuned for search engine optimization. Once this has been accomplished, the use of Google Syndications and click stream marketing will bring additional customers to the site. Once these features are intergraded to the site, the newly designed website and the competitive interest rates should hook consumers.
The world as we know it is facing a huge dilemma with the rise in obesity and un-active people. Steps need to be taken to fix these big problems every single day by everybody. While everybody plays a role in decreasing the number of health problems related to not enough physical activity, a personal trainer holds a little more responsibility. Personal trainers work with people to get them on the right path with exercise. They motivate, instruct, and design a program specific to their client’s needs (Fitness, 2014). Personal trainers must take steps in order to attain their title, though, and must continue to learn in their line of work to help us solve the dilemma of our times.
According to the International Health, Racquet and Sportsclub Association (IHRSA), there are approximately 30 million adult members of fitness centers in the United States. By the year 2010, this number is likely to grow to 50 million. This is due in large part to the increasing awareness amongst the population of the importance of exercise to promote health and wellness. This trend coupled with the major demographic shifts should produce an increased demand for fitness services and products.
Most men and women have started taking physical fitness and health a lot more serious than in past decades. It's fairly obvious with the tremendous growth of fitness centers, weight loss reality TV shows, and exercise groups how important it is for people to look and feel good about themselves. They are ready to do anything to achieve that end goal. From yoga, Pilates, gym, aerobics, Zumba style dance and more, there are many options to choose on the road to fitness, depending on an individual's preferences and long-term goals.
Fitness today seems to be a pretty modern invention. Exercise sure goes back farther in time but we take fitness classes and participate in many different forms of exercise.Yet despite the plethora of health and fitness methods, programs, and resources, the general population has never been so physically sedentary and out-of-shape., the health and fitness industry as whole, no matter how “cutting-edge” or “revolutionary” each new program claims to be, has failed to get the majority of people to value, practice, and enjoy physical exercise.
If you are looking for ways to make money, try thinking of something that you can offer to a niche market which has not been offered before. One major problem in the world of Internet marketing is that people are afraid to stand out and go against the grain. The truth is that most online business websites look like one another.
I have built my career over the last 3 years and know what it means to build websites right. A good website is the main point of other marketing strategies and I can provide you with forward-looking solutions for your web needs.
The website will provide an avenue for exposure to the international world for advertising purposes and also allow for the sale of items over the internet through an online store.
With personal appearance being an important component of an individual’s identity, generations have increasingly put great emphasis on diet, exercise, and nutrition. As a result, many businesses have flourished by capitalizing on this desire and creating unique ways for individuals to attain their goals. CrossFit, being one of those companies, strives to help the consumer attain their goals with unique dieting and a collaborative workout experience. While their suggested diets lay the molecular foundations for fitness and health, it is their workout method that sets them apart from the average gym experience. Rather than simply prescribing a workout regime, or providing a personal trainer, CrossFit allows individuals do intense lifting and metabolic conditioning in a team environment. While the results have proven to be superior to most exercise regimes, what sets CrossFit apart is that anyone who joins becomes a part of a revolutionary and elite workout community.
You may be a whizz at html coding, but the average person you recruit into your business wont be! You need to have an easy way to create and host multiple websites. The point of marketing online is to drive as much traffic as you can to your website and then convert those people into leads, if you can't create and test multiple websites with slight
Quickly establish your unique selling point so your visitors know why they should do business with you rather than your competitors.
There are three true keys to success: relationship, unique visitors and conversions. Without these three, the site will have no value and lose the support it may initially generate.