Essay on Online Marketing in Sri Lanka

Internet has become an indispensable tool in my daily tasks. Contrary; when I was a child, I recall myself going to the library for investigations as back then the use of internet was still on the road of gaining popularity. Nowadays, internet seems to have gained tremendous popularity among new generations to the point that if I were to compare my generation with future generations, I would say they will have even more advantages than the ones I had when I was a child. In addition, changes in population is a second normative history-grade influence as my generation tends to have less children than past generations due to the implementation of contraceptive methods and living cost increases experienced since the past few

The notion of e-administration is rather expansive in its orientation and has often times been used interchangeably throughout the literature with e-government. According to Radu and Pokowski (2014) it “refers to any of a number of mechanisms which transform what in a traditional office are paper processes into electronic processes in order to create paperless office”. For other authors, it implies the application of electronic media for the management of the internal public organization (Ntulo and Otike, n.d.). In defining e-government Gordon (2002) cited by Signore, Chesi and Pallotti (2005) defined the concept as the use of ICT to improve the process of government. Radu and Pokowski (2014) contend that

Income inequality is the unspoken truth of American life. Millions of Americans live in poverty while the minority holds the majority of the wealth. This problem has become more severe in recent years, with the wealth gap increasing exponentially. While innovation drives economics in the free market, recent innovations have caused the wealth gap to become skewed. Broadband Internet is one particular innovation that has spurred economic growth but has hurt the lower class. Broadband Internet can be defined as “768 Kbps download and 200 Kbps upload” (Dunbar). Although there are many varying classification of broadband Internet, this definition will be utilized for the purposes of this paper. The non-adoption of broadband Internet by those living

“The Internet-the vast network of telephone and cable lines, wireless connections, and satellite systems designed to link and carry digital information worldwide was initially described as an information superhighway.” (Campbell pg. 41). The Internet allows for ease in communication within e-mails, but it also guarantees the easy availability of information. Being able to access the Internet no matter the location is a great tool to have.

Yannopoulos. P(October 2011).Impact of the Internet on Marketing Strategy Formulation.International Journal of Business and Social Science,Vol. 2 No.18;

Today, India and Australia’s use of technology is particularly similar. Both countries have access to high speed internet connection, wireless broadband, the latest mobile phones, computers, tablets and televisions. However, access to these technologies is scarce and often unaffordable in rural areas in India, as well as rural areas in Australia. Today, India has 243 million internet users and is the world’s second largest Internet user after China, (Fontevecchia, 2014), while Australia is the world’s 31st largest internet user with 18 million internet users. India now has nearly 74 million Internet users, while in Australia there is 12 million internet

Parkash , S., & Mukesh , K. (2010). The Internet in everyday life. Karachi, Pakistan: Oxford University Press.

Laptops, smartphones, smartwatches and the Internet are all good examples that show how much human life has been relying on digital technologies in the past two decades. Nevertheless, digital divide, the phenomenon that not all people have access to digital technologies, still prevails in Australia. The recent Australia Digital Inclusion Index (ADII) report states that the increase in Internet coverage in the country has been little in the last three years, especially in South Australia and Tasmania, and the lower income group uses the Internet significantly less than the richer (Thomas, 2017). This certainly has much to do with the affordability of hardware and Internet services for people with low socioeconomic status, but such a divergence may also be explained by the absence of infrastructure, such as the broadband network service, in the remote regions (Park et al., 2015, p.3633).

It is to be noted that there are several aspects of conceiving a value added digital marketing strategy,and also from establishing a robust tracking solution to know the channels and how effectively one must allocate budget to the other one.Digital Marketing Oshawa gives you tips to become successful in digital marketing.

The usage and access to the Internet are very low in many areas due to some factors: ethnic, geographic, economic or societal. For instance, people who live in the rural area have limited access to the internet. Individuals who live in urban areas with high income and educated are adopting new technologies faster and are always connecting. Unfortunately, the distribution of resources among people and societies is already heavily unbalanced, and to access to information technology is even worst. The growing gap between the underprivileged and privileged citizens is a global concern that continues growing at an alarming rate around the world. According to William Kennard, the Chair of the FCC, "In a society where increasingly we are defined by access to information and what we earn is what we learn, if you don't have access to technology, you're going to be left in the digital dark ages” (Digital). Hence, the governments must subsidize internet access for low-income individuals and create community access centers with well-trained staff. Moreover, the private sector must provide equal service and network to rural areas and the creation of more computer clubs for underprivileged communities

The developing technology of information on the internet and individuals ' expanding reliance on data, internet skills ought to be considered as a crucial asset in contemporary society. However, this outcome is not surprising given the all-around verified suggestion between training, salary, and utilization of these innovations. Nonetheless these interest side variables, access will likewise be affected by the accessibility and there is some evidence demonstrates that internet access is not as simple for an indigenous individuals. This report is include the improvement of email and internet access. The main emphasis on email access, email right ad privilege, security and accessibility.

U12 M2 – Analyse the marketing opportunities and challenges faced by a selected business when using Internet marketing

It improves the business by providing multiple channels. Digital marketing is the most prevalent method for marketing of products. E marketing, internet marketing, and online marketing are, in fact, synonymous to each other but the meaning is different. The insight of this paper focuses on generation of digital marketing and provides the comparative study of digital marketing and traditional marketing. Paper expresses the relevance of digital marketing over traditional marketing. Digital marketing changes traditional marketing in dynamic marketing known as digital marketing. This paper also sprinkles the light on E marketing, internet marketing and online marketing. Digital marketing has improved the performance and efficiency of the market in marketing sector. Digital marketing is the marketing where marketing is done via electronic means and devices. The crux and gist of this paper is to analyze and presents the comparative study of digital vs. traditional marketing. In the early time people have been adopted barter system of marketing. But with the passing of time barter system has become obsolete. Now Traditional system also is known as old system. Now revolution took place and emergence of Digital marketing replaces the Traditional

As stated by ONS (office for national statistics) in 2014, 38 million adults (76%) in Great Britain accessed the Internet every day, 21 million more than in 2006 as well as 22 million households (84%) having Internet access in 2014, up from 57% in 2006. The dramatic increase in internet usage and access can indicate the widespread of such a fashionable tool; however it is known that as well as being an effective

Assistant Professor , Department of commerce, Khalsa College For Women, Civil Lines Ludhiana, Punjab, India