Online Purchase Behavior Of Consumers

This research assignment will search to recognize the determinants of Australian consumers’ attitudes toward online retail shopping. It will examine possible differences across market segments including demographic segments and behavioural segments (e.g., Internet usage patterns). Interviews have been conducted to explore the drivers of online retail shopping behaviour. This assignment aim is to qualitatively discover the determinants of Australian consumers’

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

According to the latest trend, the online purchase is putting pressure on retail stores to go online to increase their sales and revenue. To gain more customers retailers are showing importance to optimizing a mix of online and offline tactics. Researches have shown that people tend to look online before purchasing any products. Moreover, a company’s websites and email generate business for both online channels and offline stores.

Consumer behaviour is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and wants. The emerging costumer trends play an important role in analysing the marketing opportunities. A consumer buying behaviour is influenced by cultural, social and personal factors. The consumer passes through five stages of the buying decision process: Problem Recognition, Information Search, evaluation of alternatives, purchase decision and post purchase behaviour. This model is important for anyone making marketing decision and customer pass through all stages in every purchase.

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

With the notable new technological wave surrounding the use of internet, e-commerce can be argued to being in the early phases. There is increased competition in the e-commerce business and in the future there is high demand for new ways of trading and marketing over the internet, this can be possible by the use of different domains of e-commerce . The future e-commerce perspectives are the emergence of the quantity to quality tendency becoming popular as globalization takes its roots globally. In the future focus will likely be made on building efficient and profitable relationship between the stakeholders of the identified e-commerce market segments . Consumer behavior is an important aspect of the expected e-commerce boom in the future. Online retailers are expected to upgrade improving their e-commerce capabilities integrating with other new strategies. Therefore e-commerce has a long way to go before reaching its future

These are the standard requirements for any business to run better. But in case of e-commerce industry the issue become how to use technology to improve the service in order to retain the customer create awareness in rural market as well and in turn increase the revenue. When it comes to online purchase it’s still about earning the trust of right kind of customers. Firms must be able to deliver the superior experience that will attract the customer. Though there are various techniques to analyze the patter of customer behavior but still the exact ways to analyze the key factors for attaining the customer purchasing behavior over online platform especially on life style products is still an exploration that is being done by almost every e-shopping website. Though the study was restricted to a very limited demography still the results from the respondents proves to be a big alarming issue for all the e-shopping websites. The study

This is to certify that the Report entitled “Attitude of Indian Consumers towards Online Shopping” has been made for the partial fulfillment of the Marketing course by Bandeep Kaur, student of MBA Marketing, under my guidance.

I hereby declare that the report entitled Consumer Behavior towards Online Marketing is my original work. It has not been submitted to any other university or Institution of higher learning for award of any degree or diploma.

INTERPRETATIONS:-Some of the respondents do not prefer online purchasing because of various factors in which one of the top most reason is risk in credit transaction, identity theft &cheap quality product

This report will outline the most relevant behavioural characteristics of online consumers and examine the ways they find, compare and evaluate product information. Comparison of the newly collected survey data with the existing consumer behaviour theory resulted in detection of a number of issues related to a specific consumer group. The purpose of this report is to translate these findings into a set of implementation activities on strategic and technological level. Execution of these recommendations will result in better conversion of visitors into customers and encourage customer loyalty and referrals.

Pavlou & Stewart (2010) establish website’s design and its features most influencing and striking factors. Other aspects were notable as feedback, discount, from previous customers, less rate and quality of product. Findings regarding the demography of shopper were interrelated with the age and attitudes towards online shopping it had showed that youth university students were found keen to shop online.

Mostly data for this survey was collected from Internet users among students, employees and entrepreneurs in India in summer 2011. A purposive sample was recruited with the assistance from professional survey research companies. Overall, 190 questionnaires were collected from employees, one hundred ninety two from entrepreneurs, and one hundred ninety six from the students. This sample is considered a representative of the population. Pilot study was also conducted to test the validity and reliability of the research.

Many studies have attempted to study the characteristics of online users and shoppers around the globe. As per studies done by Technowledge Asia in 1999 and 2000, cybershoppers in some Asian regions were observed to be primarily males, in the age range of 26 to 35 years and better educated. This is not altogether different from that found by Donthu and Garcia (1999) who concluded that online shoppers in USA were “mainly males with above-average education, income, and occupation”.

Online purchasing is the customer’s activity to place an order and make a payment of that order. It is found to be strongly associated with the traits of personal characteristics, vendor services, product characteristics, the quality of the website, the attitude of consumers towards online shopping, their willingness to shop online, as well as the decision making (Bellman et al., 1999; Bhatnagar et al., 2000).