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Opportunities For Sushi King

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Opportunities One of the opportunities for Sushi King is link with UNIMAS students. Outlet of Sushi King is located in The Summer Shopping Mall, Kota Samarahan, which is nearby University Malaysia Sarawak(UNIMAS). Therefore, Sushi King have the strategic location of students UNIMAS to purchase their lunch and dinner. Whether a potential partner is targeting a single market, UNIMAS have 16389 students and 2265 staffs, so prove that the UNIMAS have big potential market. Sushi King is also starting up offers such as lunch or dinner deal because it will be much easier for the restaurant to drag more customers, especially student who do not have much time to cook their own meals. Another opportunities of Sushi King is training programme to staff. Sushi King restaurants have a training and assessment system to ensure the quality …show more content…

Sushi King is very synonym restaurant for all Japanese cuisine lovers and become an iconic symbol for Japanese culture in Malaysia. But price of sushi in Sushi King is quick expenses for average household, so Sushi King won’t be the choose of those customers. Price of Sushi King also higher than others sushi shop such as Mr Sushi in Kuching, so will make customer move to another competitor. The majority citizen in Kota Samarahan is category as the average household. Thus, the sales of Sushi King in The Summer Mall not so well due to the customer cannot afford the price of sushi. In addition, people from city doesn’t know there’s a Sushi King outlet in The Summer Mall is also one of the threats to Sushi King. Many of people from Kuching don’t know have Sushi King outlets in The Summer Mall, because Kuching people rarely come to Kota Samarahan for purchase foods. This is due to Kuching have many restaurant, so Kuching people will not come to Kota Samarahan. Poor location is a disadvantage that might be too much to overcome. A poor location might make your customer acquisition costs too

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