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Case Study Of Sushi King

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“According to the most recent statistical survey, 60% of the restaurants fail within three years of the operation and others show the figure as high as 90%” (Ramy, 2008). A company cannot control all these factors of business environments for example domestic environment, global environment, political-legal environment, economic environment, technology environment and others. (Ebert & Griffin, 2015).
Factors that lead to the falling of the business
Domestic Business Environment
Market analysis is one of the factors in domestic environment. Market analysis is to understand what challenges will be faced when operating in international or local markets. A company needs to invest a large amount of resources to analyze which products are most likely …show more content…

Although Sushi King is the first company to introduce Japanese fast food in Malaysia, they have a vision to expand their outlets and branding regionally. (peopalove, 2007) In order to increase the customer base, Sushi King has come up with a membership drive for its customers. The application for membership is RM20-00 but member will receive a free cash voucher of RM20-00 during the promotion period. The membership card can be used to enjoy a 10% discount for normal price items. On the other hand the member will enjoy Sushi King’s bonanza of RM3-00 during their promotion period. The company also works with Groupon, to garner their member to enjoy Sushi’s promotion. Apart from their normal service, they also provide catering service for a variety of functions. (Malaysia Freebies, …show more content…

Nowadays the technologies play a very important part in our lives. For Sushi King, they are using the conveyor system to show the quality and hygienic sushi. (sushi king, 2011) Some restaurants provide online table reservations, online orders, phone orders using new payment methods through the latest technology. This will increase the efficiency and organization of the restaurant. Besides that, some other fast food outlets using “tablet” to do the orders which Sushi King’s outlet does not have. This can be accomplished through connecting the restaurant’s website to some form of online reservation system. After that, the host will use the tablet to check out on the scheduled client. This allows the restaurant to maintain their computerized management system. This is the method they used to ensure that their business is efficient and successful. Meanwhile, some outlets are still using waiter to take order from the customers. This method has a low efficiency compare to machines. Therefore, some of them may face the failure of business in the end. (Vardy,

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