Outback Steakhouse Case Analysis Essay examples

30195 Words121 Pages
Professor Edward Desmarais
BUS 470 Business Policy and Strategy
Fall 2005

Outback Steakhouse Corporation
CASE ANALYSIS

Analysis completed by the Achiever’s

TABLE OF CONTENTS

I. Executive Summary

3

A. SWOT Summary

3

B. Recommendations

4

II. Current Situation

5

III. External Factors

12

IV. Internal Factors

39

V. Action Plan

76

Appendix A. Stakeholders Worksheet

87

2

I. Executive Summary
A. SWOT Summary
Weaknesses

Strengths


Low turnover rate for management



Lack of presence in fast food market

and hourly employees



Limited hours



Call ahead seating



Limited number of foreign



Strong quality control



Large portions and
…show more content…
Outback participates in various market niches which gives it an advantage over some rivals. The large variety of restaurant holding can also pose a management problem as each restaurant has different needs.

“We believe that if we take care of Our
People, then the institution of Outback will take care of itself.” That is the first

Outback has a very direct and very specific approach to running a successful business. Created in the early 1990’s

Thompson, Strickland, and Gamble, 2005, Crafting and Executing Strategy, 14th edition,
McGraw-Hill.

5

organization and our customers (stakeholders)
(p. 40)?

line inscribed in the “Principles and
Beliefs” document composed by the four founders to be the essential guide for the company. The founders who created this guide consider it to be Outback’s
“Theory of success.” Showing commitment to the stakeholders in what the company was trying to do, and how they intended to get there.

and is still regarded as the operating manifesto for the company today.
The mission being expressed through the guide is a good way to have everyone on the same page. Stakeholders, management, customers, and neighbors can all see what Outback is doing.
Outback expresses that they are a unique company and they want to separate themselves from the competition and differentiate their products and services.
Through the mission, they are able to do this. The four founders spent nine

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