Outline Of A Business Plan

1777 Words8 Pages
Task 2: Business Plan

IMRAN KAISAR TALUKDAR

C0206VSAVSA0614

TABLE OF CONTENT

INTRODUCTION: 2
ABOUT LUCOZADE: 4
ANALYSIS: 5
TARGET MARKET: 6
Who will buy the product? 7
Why do they buy? 7
GROWTH OPPORTUNITY 8
REFRENCES: 10
Internet Sources: 10 INTRODUCTION:

Marketing is a powerful tool for any business. If the product marketing is up to the mark then the product will easily success in the market. It is a process of communicating the value of product and service to customers. Broadly there are four levels of marketing in which company can enter:
Locally – it means in the
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Company has to make the marketing strategies for making the product success in the market. And those general strategies would be effecting in different context throughout the company. To enter into the global market company has to use different signs, symbols, shape, slogans, by which is easily understandable to that country because if the product is not easily memorable to customers then they will easily move to the substitute product and then the product will have a chance for failure in that market. So before entering into the global market company has to research all the taste and preference of that country because to enter in to the new market it wants a very huge expense.

ABOUT LUCOZADE:

Lucozade is a Glucose carbonated drink which was created in Newcastle by Thomas Beecham in UK in 1927. It was first sold in whole Britain. It was first out in the market as Glucose syrup. To provide energy to people who were ill. In 1929, name was changed to Glucozade to lucozade. (thefactsite.com)
After further research this lucozade was use as energy drink and slogan changed to” lucozade replace lost energy”. From 1987 to 2003 many flavors were made like orange, lemon and new apple. And the packing get totally changed. The amount of caffeine in a 380 ml bottle

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