P1 Unit 4 Packaging Analysis

In Thomas Hine’s article What’s in a Package he talks about the importance of packaging and how influential it is in consumerism. He allows people to see packaging in an entirely new light and informs people about the importance of packaging. Packaging gives us an expectation of the product. From how many calories it may have to how long it has been made. Packages are everywhere all the time. Most commonly found in stores but also in people's houses and on television shows. Things from cereal boxes to perfumes bottles elicit emotional responses from people that connect them to the packaging of the product. Three specific products like this are Kellogg’s cereals, Alcohol brands, and toilet paper brands. Each of these products has its own unique way of reeling in potential buyers and keeping customers loyal.

Consumers are creatures of habit: they buy the same products time and time again, and such is their familiarity with big brands, and the colors and logos that represent them, that they can register a brand they like with barely any conscious thought process. The packaging of consumer products is therefore a crucial vehicle for delivering the brand and the product into our shopping baskets.

Packaging at Shakeaway is the actual the cup that the use to put the milkshake in, this is the consumers first point of contact with the promotional Shakeaways, so it’s important that the packaging appearance is attractive, which therefore makes awareness and the appropriateness of the packaging meets the need of the both the product and customer. Promotion is linked in with the packaging at Shakeaway it could be seen as advertisement to the business which can therefore being more customers to the business to buy the products.

Brian will continue to be counseled when he becomes angry or frustrated. Staff will continue to encourage Brian to talk to staff when frustrated instead of yelling out or cursing. It was important for Brian to continue to receive support on managing his feelings and preventing trespassing. Staff will continue to monitor and make sure his roommates' door is locked/closed to prevent trespassing. Brian will be supported with returning items if possessions are

In “What’s in a Package?” article. Thomas Hine talks about the roles and effects of package. Hine explains how it is different from culture to another culture. Also, he mentioned the danger of focusing on packaging. There are differences between packaging in the past and packaging now. Employee who sell products to customers don’t impact like what packaging does. packages are around us in our daily lives. Packaging or the way of packaging not just can attract people to buy, it does many other things like protecting product from damage. there are some specialists who do testing for packaging and study what people want or need to make packaging in that way. Packages are different between cultures that they are present

Corporations will design packages specifically for different markets, as different cultures have different expectations. One of the big comparisons in this section is how American packages are meant to be “unthinkingly accepted” (Hine 123), whereas in Japanese culture, the packaging is made to be appreciated by the consumer. In Japan, each package is meant to signify some part of their culture and history. As a result, to sell their products internationally, Japanese corporations will hire designers from different countries to help design the

For example, packaging materials such as glass, paper and board, plastics and metals help protect the food item from UV rays/ light during the transportation process. By allowing this, helps prevent the growth of micro- organisms within the product. As well as this, packaging helps prevent rancidity in fats. If rancidity is not prevented, unpleasant odours and flavours within the food item are present, resulting in the wastage of the good. Along within this, packaging helps prevent the cross contamination of goods, when being transported from one area to another. Therefore, the Agriculture and Fisheries sector benefit from packaging, as they are able to prevent the wastage of products being transported, as well as being able to uphold a high reputation of the business by marketing high-quality goods.

Along with all the innovative packaging that was being promoted the idea of ‘self-service’ was also slowly being introduced into the consumer life style (Young & Young, 2004; pp.39 – 41). Packaging undertook three evolutionary stages i.e. The Retailer, where packaging was nothing more than a protective layer for the product and the transaction; The Manufacturer, where packaging was used to promote

Yellow Tail’s simple and elegant packaging made it easy to understand the varietal being purchased and supported the brand’s quality image. However, Australian competitors have begun to innovate. Banrock Station is exploring the Wine Box and The Little Penguin has begun distributing single serving wine six packs. Yellow Tail management wondered whether it made sense to offer a twist off top instead of the cork to enhance the convenience of a brand that was consumed everywhere. Yellow Tail was also considering the introduction of wine six packs

Our product  is available in travel size (5 pills), regular sized bottles (30 pills), and family sized (100 pills). We package our product in 3 different sizes to appeal to all of our retailers. Sleep-less is available at gas stations, corner stores, drug stores, grocery stores, and natural food stores . Our travel size is available exclusively at gas stations and our regular and family size is sold at drug stores and grocery stores. The primary packaging for both the travel size and the regular/family size are a white bottle with yellow accents and all bottles come with a easy twist-off cap. The only difference between the primary packaging for all three bottles is the size. The secondary packaging for the travel size is a cardboard package that allows retailers to hang it on a rack on their shelves. The secondary packaging for the regular and family sized bottles is a small cardboard box that is primarily yellow with white writing.

The essay reveals the concept about the importance of labeling and packaging in marketing. Packaging and labeling is the methodology of enfolding and savings the items from storage, shipping and for future utilization. Customer while purchasing the product consider the quality of the product, but apart from that also put attention

The search is on for a new innovative way to help clients achieve better outcomes from home therapy ordered by their healthcare provider. We will examine some of the stated benefits related to home delivery of medications and wound care supplies in the form of unit dose packaging. It is the stated claim of many companies that patients are not getting the desired outcomes, because of confusion about which medications they should be taking and for what illness, how much of the medication to take and when to take it. It is also the claim that when patients receive a treatment for wound care from their healthcare provider, and their bulk packages arrive at their door patients are getting confused. It

5. In what ways does the product’s packaging need changing when the product is being marketed in another country?

In mexico they used three kinds of packaging: primary packaging, secondary packaging, and shipping packaging. Primary packaging contains the product itself and is the immediate and required container. Secondary packaging is the material that protects the primary package and is discarded when the product is about to be used. Shipping packaging refers to packaging necessary for storage, identification, and transport. It is discarded when the product reaches its destination. Packaging operations are usually performed at the manufacturing site.

Changes witnessed over the last few years on mode of packaging and its economic impact.