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Papa Johns Essay

Decent Essays

Papa John’s has experienced a major strategic issue in the marketing of the brand. The reputation of the organization was stained when former Papa John’s CEO John Schnatter blamed weak third quarter sales on NFL players protesting police brutality and racial inequality (McGrath, 2018). The comments made by the former CEO caused stock prices to fail and ultimately ended Papa John’s partnership as the official pizza sponsor of the NFL (McGrath, 2018). Unwelcomed support of white supremacists neo Nazis have tarnished the organization’s reputation (Larkin, 2018). The company failed to recognize the power of social media and advertising. Pizza Hut has now become the official pizza sponsor of the NFL. The company has also experienced a high turnover of upper management employees. Brandon Rhoten, CMO, has decided to step down, which results in the third executive departure since December (Weaver, 2018). Typically upper management is responsible for creating and implementing the strategic plan. With the numerous turnovers in staff, it has hindered the strategic process. The most recent turnover is that of CFO Lance Tucker on March 2, 2018 (8-K: Papa Johns …show more content…

Customers want various options to pay their bill, see their deliveries from beginning to end, and order food with a click of a button. Papa John’s accepts various types of payment including PayPal (Papa John’s, 2017). The addition of PayPal is positive strategy that shows customers that their payment information, identity, and privacy is safe. Papa Track is the greatest addition to technology and innovation for Papa John’s as of now. Papa Track allows customers to see the pizza process through each step: making, baking, boxing, on its way, and delivered (Papa John’s, 2017). At one time digital services gave Papa John’s a competitive advantage. Today it is merely a standard for the retail pizza

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