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Performance Management and Vitality Health Enterprises

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Performance Management at Vitality Health Enterprises, Inc.

Vitality Health Enterprises is a large beauty products and nutraceuticals company offering a full range of health, wellness, and beauty products around the globe. The company was originally founded in 1987 in Ames, Iowa, by Hikaaru “Fred” Kikuchi who is an experienced serial entrepreneur. His inspiration for Vitality came when his wife was continually dissatisfied with the quality of beauty products she was finding here in the U.S., since they emigrated from Japan. Kikuchi saw a business opportunity and used his relationships from back home to import beauty products and the rest is history.
Vitality has gone through numerations of growth that has included: moving …show more content…

In addition, management feels employees are less likely to take additional initiative, outside their roles, to better the team’s performance - since there is no real incentive to do so. These issues negatively affect the culture, and have led to increased turnover in top-tier talent, which has left
Vitality struggling to maintain its hold as industry leader.
Performance management systems primary goal should be to stimulate behaviors that improve performance within a company. It appears as Hoffman suggested - Vitality has,
“missed the mark” and is not fostering the type of behavior it originally set out to accomplish. The question for Vitality and Hoffman is: does the performance management system need correction, or should they start from scratch? We believe they can modify the current system they have in place and make it successful. They have already taken the appropriate measures to find where the system is lacking, which is in motivating the employees. This demonstrates that Vitality is moving in the right direction by being proactive on improving the working environment and culture of the company. One system will never be a perfect fit for all, but we believe we’ve identified a few key suggestions, based off the organizational feedback, that would enable Vitality to “hit the mark” with their performance management system. First we would address the time constraints the managers have in preparing the evaluations, by allowing the process to
be

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