Perfume Ad Analysis : Heat

In both the advertisements, there are two models, a man and a woman (Megan Fox). The models are both dressed up in formal attire with the man in a black tuxedo and the woman in a sexy black dress with a revealing back. Both of the ads include the models’ bodies facing each other at an intimate distance. This image displays a certain sex appeal which helps to connect the fragrance, “Armani Code,” to the idea of sexiness. The women’s fragrance ad shows the woman staring confidently at camera as a man is gazing towards her body touching her arm. This depicts the woman being desired. The men’s fragrance does the same with the man staring at the camera and the woman being entranced by the man. The two advertisements are marketed towards different sexes and use the main figure as the sexual object to be

Sex appeal in advertising is generally viewed as an effective strategy to attract attention to your brand. It is obvious that the ad is using the “need for sex” appeal. There are two apples laying in a bed together. The makers, want you to think that the apples had sexual intercourse to make this sweet and sour gum. There is a yellow apple, it represents the sweet flavor.

Advertisements have become a huge part of society in the modernized world of today. Around the world, many people can see all of the various advertisements not only on TVs and newspapers but also on billboards, buses, and walls of buildings. Advertising is an influential part of life and we can easily realize that it has useful purposes for public and private manufacturers and companies throughout the world. Advertisements can either give consumers a great amount of knowledge about the products or just convince them to buy and want the products. Advertisements also help sell the products which keep the economy growing, but people should also be aware of how much they spend because they may not actually need every product that they see that they want to purchase. In the Daisy by Marc Jacobs’s perfume advertisement, the artist uses many different techniques to emphasize the advertisement. Some of the different techniques that the artist uses are color, symbolism, and composition.

Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products

Calvin Klein understands the fact that men will buy a cologne that will, not only make them smell “hot”, but make them feel like it too. They employ a windowed effect with this poster, by providing the image of a future that can only be achieved by using this product. By utilizing this ad, men will automatically associate the experience of using this

Advertisements come in various shapes, sizes, and mediums, and as humans, we are constantly surrounded by them. Whether they are on TV, radio, or in a magazine, there is no way that we can escape them. They all have their target audience for whom the advertisers have specifically designed the ad. When a company produces a commercial, their main objective is to get their product to sell. This is a multibillion-dollar industry and the advertisers study all the ways that they can attract their audience’s attention. The producers of advertisements have many tactics and strategies they use when producing an ad to get consumers to buy their product. These include things such as rhetorical

television advertisement companies, main intention is to captivate the audience in other to purchase their product that they are portraying. In this essay, I will be analyzing these two ads, “Whale” (Old Spice) and “Susan Glenn” (Axe). These ads are formulated to get their products noticed, along with sparking the interest of the other goods they may offer. Countless methods are used to convince the audience that’s being targeted to buy the product. Therefore, these ads are similar in its ability to gain the attention of their audiences by appealing to pathos. Through this essay I will analyze the rhetorical effects that help bring these commercials to life.

Everyone has heard the phrase “sex sells.” It seems to be a major factor that drives people to buy. Advertisers manipulate this behavior by creating ads that showcase their products as a way to gain love, beauty, and desirability. Advertisers frequently use sex appeal with flirtatious images as an attention grabbing device to play with the public’s emotions. Because the public is a diverse group of individuals, it is difficult to target the masses by focusing on hobbies, sports, or flaws. Because of this, advertisers target sexuality, something everyone can relate to. In the February, 2016 issue of Cosmopolitan Magazine, they overtly demonstrate this. In an ad for Kinky Vodka, they represent multiple sexual innuendoes such as provocative body posing, stereotypical feminine colors, and seductive wording.

The advertisement, "Catch the Fever," featuring Beyonce Knowles, achieves its purpose to persuade viewers to purchase her signature fragrance through the use of rhetorical strategies. This ad targets a larger audience of women who look up to Beyonce and will want to buy any product she produces. Beyonce uses ethos, logos, and pathos in this ad. Beyonce uses ethos by including herself in the ad, logos by including the phrase “Catch The Fever”, and pathos with the warm colors included in the ad captures Beyonce’s sexy gaze that looks straight at the reader. All of these things are what make the ad work and persuades the audience to buy the product. . The purpose of this ad is to get women to buy the perfume and to ultimately get men to buy the perfume for their women. The purpose is also to convince women that if they buy this perfume they will able to be sexy and confident like Beyonce is. This ad also wants to convince men that if they buy this for their women, their woman will be sexy and confident like Beyonce is.

Advertisers use many tactics to sell their product. They can all be grouped into Aristotle’s Rhetorical Triangle; which include ethos, pathos, and logos. Including a sense of credibility, facts and statistics, and reaching into the buyer’s emotion are all ways advertisers produce a persuasive argument in order to get more business. One of the most popular ways to persuade is using the portrayal of sex to do so. J.J. Boddewyn, a journalist, states “ads that are indecent, sexist, sexy, exhibit violence to woman or treat them as mere objects present a constant and even growing problem in many countries (par. 1).” An advertisement that can be applied here is for Godiva chocolate. This ad contains a model showing the chocolate in her hand, along with the word ‘GODIVA’ written largely, and some smaller words around it. Digging a little deeper, it’s not just any model, but a very attractive one. She is dressed in what looks to be sleepwear, and a cardigan draping off her shoulders. Not only that, her makeup is very dark around the eyes, making them look more sultry and seductive. The Godiva campaign uses sex appeal to sell their chocolate. Pathos can be seen by the provocative woman, which would attract more male buyers. Ethos is portrayed through the text in the ad and who the model is. There is a lack of logos or facts to support the argument.

Firstly, the visual is attractive and eye-catching because the use of colors is strategic. The advertisement on Saks Fifth Avenue portrays a lady in a polka dot dress, composed of black and white, with a piano in the background. Moreover, there are writings on the picture with “Saks Fifth Avenue”(Advertisement) in bold large fonts and the location of the shop at the bottom. A shallow interpretation of the advertisement will be that it represents a clothing line for simple yet outgoing ladies. This plays an important role because, if the colors used where both dull, then neither the lady nor the writing will present conspicuous. As a result, since both colors used were extreme, it brings out the important information printed in white very clearly. Likewise, the white and black color displayed suits the theme of the advertisement. It brings out the purpose and elegance in

Sex appeal captures the attention of a consumer, and includes an association with different things. One association is that people want to be as attractive as these models and have the sex appeal that they do. The models in this ad are significantly attractive. Gucci uses a very popular actor that is known for his attractiveness, this alone can draw someone into the ad. In today’s society there is a strive to be attractive to the opposite sex, more specifically, be fit. The stigma around fitness is significant throughout social media culture. So many people have accounts dedicated to being fit for the sake of wanting to be like the pictures that portray muscle clad men. With women respectively they want to be skinny and toned as well. There is an entire culture revolving around this stigma that is commonly referred to as “goals”, people want to strive to be like them. With the models that are in this advertisement, they can be seen as “goals” to others. Another association is with straight sex appeal. With the audience striving to look like the male model in this ad, they also would want to have what he has. They want to be in an embrace with a similarly attractive woman. The target audience would wish to have a relationship similar to what is portrayed in this advertisement. The narrative set up is appealing to the audience in a way that would convince them to buy this

The two above advertisements were generated for a makeup line formulate by musical artist Rihanna called Fenty (the Neutral Stimulus). This make up line is an all-inclusive line for various shades and is one of the few makeup lines that carries up to 40 different shades, that also vary in undertone colors. This line can cater to the needs of women everywhere who struggle with finding makeup that matches them. The advertisements leading up to its release gives a sense of excitement to those who felt left out by the makeup industry for either not carrying a light enough foundation shade or not dark enough shades (unconditioned stimulus). Also, by pairing the product with an iconic musical artist creates a sense of want of the product. Not only

Since similar standards for beauty have been created by advertisements have been around for so long, women do not know they have been manipulated and now accept them as true. Because of this, this advertisement’s portrayal of a “beautiful” woman is an effective strategy to convince women to buy the Be Delicious perfume.

Nowadays, sex appeal is essential element for advertising; sex is everywhere that has been becomes the media constant companion. Sexual in advertising has many types such as nudity, sexual behavior, physical attractiveness, sexual referents and sexual embeds that make sex is exist in advertising across many forms (Reichert & Lambiase, 2003). Therefore, Reichert (2007) state that sex in advertising has been defined as advertising tool for a wide variety of products that use sexuality in the form of nudity, sexual imagery, innuendo, and double entendre. Shahid as cited in Reichert (2007) said that sex in advertising really works in some products, at least for advertisers like Calvin kelvin, Dolce & Gabbana and Victoria’s Secret. They are successful through use erotic appeals to get commercial success. A message if want has opportunity to influence viewers, at least let their seen or heard, use sexual in advertising is effective approach, therefore, sex used in advertisings primarily to attract attention to the advertising (Reichert,2007;O’Barr,2011再找2个) . Sex in advertising