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Persuasive Communication

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I took Persuasive Communication: 2367 with the only intention of fulfilling my writing and related skills GE. I had no idea how much I would learn or how much I would enjoy the class. Throughout the course we covered many topics regarding persuasion and persuasive communication. One of the topics I really enjoyed was the history of persuasion. While persuasion has been around since the beginning of human existence, the Greeks spearheaded the study of persuasion (Adams, 2017). The Sophists were a group of scholars that were concerned with how to win an argument. They taught manipulation, entrapping opponents, using intimidating language, and logic and reasoning. While the Sophists believed that learning these skills were essential to training people to be good citizens, others believed that their teachings were immoral. Plato taught that the ideal speaker is moral and truthful, and his purpose should be to better the audience, not flatter of take advantage of them (Which is why he hated the Sophists). Aristotle believed persuasion was more of a combination of these theories. He believed that to have a compelling argument, three components were necessary: ethos, pathos, and logos. This is when persuasion clicked for me. Persuasion became a formula—creating strategies to persuade audiences became easier and I was better able to recognize persuasive appeals aimed at me in my day to day life. Another topic I found interesting was the classification of audiences. We learned in
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