Persuasive Communication

I am sure that everyone of you have heard about aliens and UFOs. Indeed, we all have heard about the famous case of aliens and UFOs in Roswell, New Mexico. Most people might be interested in the topic of aliens, but I know that the majority of you just think of it as rumours and the existence of them are impossible. Therefore, I am standing here in front all of you to make you change your perspective. I am strongly confident that I have found the evidence of their real existence to convince all of you.

All around our society we witness persuasion. Whether it is a certified dentist selling a toothpaste brand in between our favorite shows on TV, or a church group coming to the door and asking for donations. We see little children begging their parents for a toy, promising they will behave, and the parents give in because they just want peace, quiet, and some time to relax. We have heard of college graduates expressing their qualification for the job, and stating facts about the type of service they are applying for. We look right past it, but in our everyday lives we experience, or even use, the three modes of persuasion. These methods to persuade people were made by a greek philosopher, Aristotle. The first mode is known

In the Unit three summative text, there are two articles, “Take a Book Wherever you go” by Joan Aiken, and “Benefits of Audiobooks” by Denise Johnson, that both use persuasive techniques. But, “Benefits of Audiobooks” by Denise Johnson is more persuasive. Johnson claims that audiobooks will have a positive impact on all kinds of students. Her use of evidence, bandwagon appeal, and reason and logic make it apparent that the reader should take her side. One persuasive strategy the author used was evidence.

The new advances in technology allow businesses to reach different customer bases. This includes buying and selling products over the Internet. The online shopping process is considered e-commerce. E-commerce is made up of different behaviors but for the purpose of this discussion the three discussed are consumer-to-consumer (C2C), business-to-business (B2B), and consumer-to-business (C2B). The different behaviors have different mediums to reach their targeted audience. The message for each behavior persuades a particular audience to purchase a product using that particular medium. Consumers and businesses look to the web for cost-effective ways to sell and buy products.

Throughout my studies at Seton Hall, particularly in Journey of Transformation and Christianity Culture and Dialogue we covered the works of Aristotle. It is interesting to learn how the Greeks were among the first to use persuasion. Aristotle defined rhetoric as “the faculty of observing in any given case, the available means of persuasion” (17). Aristotle believed that persuasion consist of artistic and inartistic proofs. When giving a persuasive speech we are able to control certain aspects of it such as the delivery, evidence and word usage which are the artistic proofs. The persuader has the ability to get creative in order to engage the audience and get his message across. However, the speaker is also subject to certain constraints such as the occasion or the time that has been allocated to the speaker

We as people understand the bare minimum of persuasion, but we generally do not know the different types or ways of persuasion or the science and research behind why we are persuaded by different things. I will be able to use what I have learned from this course in my academic and professional endeavors. I find the suggestions, tips, and practice of public speaking/presenting to be invaluable to anyone. I will surely use what I learned from that and practice it in hopes to become a better public speaker. In addition to public speaking, I will be able to use the tools of persuasion. Not everyone can be persuaded the same way and not all information can be presented the same way in attempts to persuade an audience. We are taught these tools that help layout the different ways to persuade someone(s). So, Communication 2367 has taught me how complex persuasion is and given me invaluable tools to excel in any future

Kin Hubbard once said, “We’d all like to vote for the best man, but he’s never a candidate”. Political parties consistently use deceit and manipulation as a way to sway voters away from their opponents and towards themselves. Our current Presidential Candidates are Hillary Clinton and Donald Trump. Some may say we have to choose between the lesser of two evils. It makes one wonder how these evils came so far in the running. The answer is simply they have excellent campaign Ads in addition to a really great poker face. Granted, not everyone is enticed by these “promising” campaign ads, but most people buy into them.

The adoption curve illustrates that majority of people will not immediately accept a disruptive idea, it is unable to quickly convince customers to use new controversial idea. The rational process is to persuade the innovators and early adopters first, and then other categories. The categories and its proportion should be used to evaluate target groups for communication

For example, using a leftover coffee can for loose nails or screws, or even washing and reusing a plastic zip-loc bag instead of throwing it in the garbage. Thrift shopping is a way of reusing someone else’s unwanted goods. As I spoke about in an earlier speech about thrifting, I included many locations and ways to thrift, also the benefits to the shopper and the donator. One place in particular was shopping at the local boys and girls club. I personally shop there, keeping my eyes open for a good deal. For example, the pair of jeans that I am wearing today was purchased from this store just a few months ago. I paid only $8.00 for this pair of Lucky Jeans and according to buckle.com, a retailer for lucky jeans the retail price is $99.00 that is a savings to me of $91.00.I am not the type to worry about name brands, but quality usually does cost more. If I can get a quality pair of jeans at a fraction on the price, I am glad to shop at the thrift store. I am thankful to the person that made the donation of the lucky jeans and they can benefit from that donation. According to the IRS webpage, IRS. Gov it explains that an individual can donate items like clothing, household furniture and furnishings, a car or boat, even taxidermy. The donations are appraised, by the donator, and recorded. At the time of filing taxes if the donation equals at least $500 for the year, the donator may take advantage of the

In writing it’s important to have an understanding of what you’re trying to convey for your audience in addition to how you you will present your ideas. Effective communication extends beyond having well organized writing expressed in complete and coherent sentences. The style, tone and clarity of writing must also be considered, as they are constantly changing relative to the audience. Again, analyzing one’s audience and purpose is essential to successful writing. Appropriately, when choosing the most effective language, it is important to consider the document objective as well as the reader. In essence, this idea of effective use of language has been the overarching theme of this online English course. Each writing assignment

Marketing and advertising processes for organizations are different. The traditional way to market goods was through trade shows, magazines, newspapers, and salespeople calling. With the digital world or e-commerce an organization could use online directory, matching, the marketing and advertising service of exchanges, co-branding or alliances, affiliate programs, online marketing, or e-communities (Turban, King, McKay, Marshall, Lee, &

The communication-persuasion paradigm has four major facets, which include the sender, message, target, and effect. The sender is a critical component of the communication-persuasion paradigm in the sense that a persuasive communication process depends, in part, on the characteristics of the sender (Jowett, & O'donnell, 2014). People place expectations on others based on a range of factors, which can be social, political, economic, professional, and moral. As such, there are people who can be described as famous or trendsetters on the mentioned grounds. The persuasiveness of a piece of information is determined by the level of fame or respect that the sender of such a message enjoys among a group of people (Dubois, Rucker, & Galinsky,

Sales Of Apple TV Led The Streaming Device Market In 2014 With 40.6% Market Share,

I will be addressing a complex problem and conducting audience analysis to further develop a persuasive communication plan. The problem is that teenage girls feel pressure from others to look thin, and I want to help them resist this pressure. Today, there is a societal pressure to look thin due to the campaigns that companies and advertisers are putting out with smaller, thinner models and celebrities. Girls are also constantly comparing themselves to their friends on social media, and even random girls that they don’t know. Girls aspire to look just like the ‘perfect’ women they see on TV, in magazines or on social media. In reality, no one really looks as perfect as they seem, but that doesn’t stop girls form wanting to change how they look. Girls feeling this pressure to look thin is a problem because they should realize that beauty comes in all shapes, sizes, and colors. We should care because some girls will go about changing their bodies in unhealthy ways and that should be stopped. We need to raise more awareness for mental health issues because these girls are suffering through depression, bulimia, anorexia, etc. Society undermines mental health and women feel discriminated because of this. The stigma of mental health needs to be changed so people feel more comfortable talking about it. It’s a never ending cycle. Girls feel pressured by advertisers to feel thin, they become desperate and develop depression and eating disorders, and then

Persuasion is described as the deliberate process that intends to change an individual’s attitudes, behaviours or beliefs from their previous initial views and ways of behaving in society. Persuasive communication is widespread and evident all around us, including in central areas of politics, marketing and media. Burkholder et al’s (2003) findings support the idea that there are cultural differences evident in the effectiveness of persuasion, in which they found that shortly after the end of the Iraq war, surveys indicated that although Americans favoured the use of military action against Iraq by 2:1, Europeans opposed it by the same margin. There are four key factors that help influence persuasion amongst the masses, depending on their