Persuasive Essay On Camel's Ads

Cigarettes are everywhere. These tiny objects that are held between the cusps of ones fingers hold unknown danger. They hold addictive substances and can lead to both immediate and long-term damage. Cigarettes used to be romanticized and glamourized by the media, but modern day campaigns have begun to reveal the truth about their dangerous effects. Through graphic imagery and audio choices, The Real Cost Campaign reaches out to young adults in order to demonstrate these consequences and render an emotional response of fear as well vanity by revealing an ugly side effect of smoking; distortion of skin.

Through the capitalization on our society’s instinctual trust in medical professionals, a pathological appeal to our innate desire for pleasure, and the connection of a lavish lifestyle to their product, Camel Cigarettes argues that their cigarettes are the best choice for a customer looking for

Miscommunication is the source of the worlds major problems. Change can only occur after both parties have an open conversation. If one party is unable to advocate for themselves, they're placed in extreme danger. You wouldn't utilize manipulation to jeopardize a baby's life. The same logic should apply to Elephants.

This advertisement was clearly designed to conjure a response from its audience, which are both smokers and non-smokers alike. In the non-smoking audience, the image will either increase their distaste of smoking and its negative health effects, or they will be unconcerned because it has little or no effect on them or their lives. The audience it would appeal most to is the people who vehemently oppose cigarettes and smoking. People like this may believe that anti-smoking ads will reach smokers and somehow convince them to quit, but this is probably not the case. To smokers, the image will be a reminder of the harm they are doing to their bodies. But for the most part, they will likely be indifferent to the image because they already know it’s bad for their health, and will continue to smoke because they are either addicted or are just apathetic to the situation. They may even find ads such as this obnoxious and unoriginal because they feel as if it’s repetitive and a personal attack on them and their views and habits. Because smoking is seen as such a bad thing in U.S. society, they may detach themselves from advertisements that contradict what they believe is okay.

We know that smoking is bad and what ingredients they put in a cigarette, but why do people still do it. This advertisement was called by many throughout the internet, “the best anti-smoking ad ever”. This campaign filmed children walking up to adult smokers, asking them for a light. Every adult took the opportunity to remind the children

Looking at the image of her teeth makes you hurl. Her mouth left open. Makes her look like she is breathing onto you. Leaving you with a foul-smelling breath. You feel trapped and want to escape from this image. Burned into your brain of how cigarettes can change your image, who you are. It even reminds you of other advertisements, even people you know and how they changed. It makes you feel depressed and despair for your friends and family who breath these carcinogens in. What cigarettes are doing to their body. All the awful things that may happen to them. You feel fear and discourage to try cigarettes. If you feel this way, the advertisement was

Diseases caused by the effects of smoking or second hand smoke may lead to emphysema. To start, even after only a few years of smoking, one’s lungs could be affected for the rest of his/her life. Making reference to the issue, “If exposure to cigarette advertising is a risk factor for disease, it is incumbent on the public and elected officials to deal with it as we would the vector of any other pathogen” (Sullum).

This 30 second commercial starts off with a camel, copying the Camel company that sells cigarettes. Then it switches to a cowboy smoking and talking about how tough a person looks when they smoke. It then transitions to a DJ dressed up in trending clothing and saying that smoking makes people look cool. Third, it shows a flapper girl from the 20’s saying that smoking makes someone

Wild horses are something that most people know about, at least to an extent. To many they are the embodiment of the word “freedom”, they are creatures that have been around for centuries roaming free in the mountains and wilderness, pretty much left unchecked except by their natural predators. Gorgeous, majestic, and full of spirit are words that can all be used to describe wild horses and pictures of them make great desktop backgrounds and calendars that show a peaceful and wonderful view of nature. What, then, is the issue with the wild horses and why are there arguements over what needs to be done with them? As a brief explanation wild horses are becoming a nuisance for everyone around them – the ecosystem and humans alike. When left unchecked, as they had been before, what happens, and why is it such a big deal?

The image of how many lives affected by smoking can be a difficult one to capture properly. The image of people who are living their lives slowly becoming the worthless smoke of just another cigarette can cause the viewer, perhaps for the first time, to see clearly that the effects of smoking can go further than they first thought. While lighting a cigarette, it is doubtful the average smoker thinks much about the damage done, not only to themselves, but to those around them as well. Your public service message implies that the second hand smoke the average smoker exhales so easily is just as damaging to those nearby as to the person smoking. This may be difficult to imagine, but the fact still stands that with every puff, with every breath out damage can be inadvertently done to a hapless bystander.

Cigerettes cause cancer, they suppress immune functions, they wrinkle skin, and they can also can cause gum diease. These are all researchable facts about how smoking can affect an individual. By including these facts in the advertisment the Stamp Out Smoking marketers are taking a ethical appoarch. By including facts in the advertisment it makes the ad more crediable. Crediability is extremely important whne advertising anything; if viewers do not believe they can trust you they will be less inclined to take ads seriously. It is always essential to establish crediabilty when

Everyone should know that smoking cigarettes is a bad habit and is dangerous for the user's health. Yet, these cancer causing, teeth yellowing, bad breath causing cigarettes are still being smoked everyday by people all over the world. It used to be seen as cool to smoke and it seemed like everyone did it. Like a fashion fad, smoking cigarettes soon became out of style. People still smoke, but not as much as they used to. In 2003 electronic cigarettes were first introduced the United States as a safer alternative, making smoking or vaping, as its called now, a cool fad again. Smoking had been at an all time low until recently when alternatives to traditional smoking such electronic cigarettes or hookah have become popular especially among the younger generation(Rifkin para. 2). Many smokers are now using electronic cigarettes over traditional

I think that the main attraction of this advertisement is the woman in the middle. She is strong and confident looking and what woman doesn’t want to be like that? It draws you in to thinking that if you smoked cigarettes like that than you might have the confidence that this woman has.

In 1946, camel cigarettes published an advertisement containing a doctor giving them a recommendation on being the best cigarettes too smoke. They created this powerful advertisement to influence citizens to smoke camel brand cigarettes. The view point of smoking back then was much different than how we view smoking today. Smoking cigarettes in the 1940s was socially acceptable and viewed as the cool, normal thing to be doing. The camel brand used ethos, logos, and a few persuasive techniques such as the transfer of words and the bandwagon strategy to make citizens choose camels. Camel also specialized in the design of the advertisement, picked specific colors and words to drive citizens into smoking camel cigarettes.

Smoking tobacco has been a part of American culture since its very conception. Throughout our history, tobacco has been advertised as a simple pleasure for those who seek it out. Whether you are sitting on the porch with a couple of friends or in a dimly lit jazz club, tobacco ads give off a false sense of comfort, power, and success. Until around the mid-1900’s, smoking cigarettes was not considered unhealthy. It was only later that the public realize the detrimental health consequences that came with smoking tobacco. To spread this information, specific advertisements were aired to help inform the public of the dangers of smoking. While these ads have changed over time, the same message and warning still remains evident.