Ontela Picdeck Case Analysis

new competitors and they will tend to copy the ideas of products and try to dominate the

The short product life cycle in this industry requires competitors to continuously evolve. This continual innovation is difficult for new entrants to achieve. Also, existing products, such as Apple’s iPhone, have built brand loyalty and associated switching costs for consumers, which pose as barriers to entry for new competitors.

1. Based only on the cluster analysis data, which preference related variables are most useful for segment identification and evaluation? Which variables are least useful?

The younger generation has many things to offer when it comes to making new inventions or to make vast

The same can be said for trends and products. They have witnessed what a mistake it is to ignore their past progress and simply focus on what is next. While it is important to spend a great deal of time working towards advancement, especially in a market that is rising. However, it is very difficult to ignore what brought about all of these changes and what has been working (Kerin, Hartley & Rudelius, 2013).

The technology can be and will be improved every day. Continuous testing and research and development will keep us ahead of the curb as well as having the right people to engineer solutions. As a small firm taking on big industry we expect the reward to be great. The fact that our brand has not been around for generations will be a hurdle to get across. Good business is good business and if we take care of

The leadership at Folgers must now understand these trends and must now understand the new market of the millennials and next generation X and Y. The must understand how do they will

People in the modern society feel the desire to have the newest and the best. Businesses and companies are constantly trying to keep up with these demands releasing new products continuously. With new products always being produced, people abandon their old version in the attempt to own the best. Think of the number of mobile phones, ipods and computers we have bought in the past few years. We all know the old one worked fine but the desire to have the latest and greatest model, to be in with the new technology takes over our thought process.

What are your recommendations for executives and innovators to align emerging technologies with consumer demand?

I agree with Boeree, technology now has a huge influence on today’s generation, impacting their role models and decision-making

Offers loans to small businesses without a long track record. OnDeck performs underwriting and processing of small business loans for JP Morgan's, in return for origination and service fees. OnDeck profits from expanding its customer base, only by contributing the existing technology minus the risk of directly lending. JP Morgan Chase, benefits from the quick automated lending process.

As a generation who is vastly involving with new inventions everyday we get a great advantage that older folks didn't

iii. Threat of new entrants-There has been the same companies in the market for several years now. With electronics, people tend to stick with one brand if they have a good experience with it. This makes it hard for others to enter the market.

Next are the high-tech managers. Such consumer groups like DVC products mainly because they tend to these products are better able to help them to complete the work of the office, and to more than some of the more specialized creativity. The analysis of this group because of their high expectations for new products, and they spend a lot of reasons with the money when they think to be able to prove that this innovative product to meet the need.

The arrival of the new generation Y (born between 1980 -1995) and the generation Z (after 1995), the brand need to continuously transform themselves and evolve to respond to the new codes and consumption of their customers.