Ontela Picdeck Essay

677 Words3 Pages
Ontela PicDeck creative approach to have cellular customers have the ability to automatically have pictures and videos directly sent to their computer. This reduces time needed and simplifying the strenuous act of doing it manually. The U.S mobile phone service industry earned 150 billion dollars in 2007 and growing. This technology has potential of playing a role in that with critiquing the marketing strategy they have approached the market with. It is essential for a better marketing strategy for Ontela to show customers so they can better understand the benefits and how to efficiently utilize it. The qualitative research segments best defined the customer expectations. Sarah, the parent, loved the fact the pictures “just appear “on…show more content…
If interpreted right, then the teen will approach their parents to have their plan changed to include PicDeck. Then the parent will be informed and furthering the butterfly effect of a strict advertising scheme to the teenage target customers. This is how Sarah would be notified. Social is a major influence in customer behavior through family, friends, and reference groups. All play as contributors to trusting a buy of a product. Continuously for people who aren’t very tech savvy like Sarah and Steve; they do though always have an email and usually check it frequently. So a mass email to the entire customer base informing them of the new product. Steve would be influenced more by the occupation. Besides using this program for personal use, Steve would use this for his real estate job. To be successful in a job market like Steve’s you must influence your work with newer technology so you may keep up with competitors. “With PicDeck, work assignments are accomplished more efficiently and simply”, statements like this boost the products equity and what customers like Steve would want to hear.
For a product to blossom you must target the younger generation first. With constant technology improvements it’s hard for the older generation to keep up. The younger generation is constantly working with the new technologies so you inform the younger generation and it will spread to older

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