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Pizza Donuts And Coffee Shop

Good Essays

I chose Dunkin Donuts for my report. The donut and coffee shop that America runs on, has been around since 1950. Founder, William Rosenberg, soon had four locations opened by 1955 (Tierney, J). While this chain may be fairly old, creativity has never been a problem for them; they boast unique coffee flavors and sandwiches on doughnuts that even include bacon. While these items are unique, they do not sell themselves. Extensive marketing and public relations expertise help make this company the success it is. A company does not simply become successful overnight. A strong business works like a car. All parts must function correctly in order for the whole car to run. Dunkin Donuts has the money, materials, exposure, and loyal customer base to make their business a successful one. Public relations plays a vast role in making a business successful. In order for customers to be attracted to a business, they must feel like they are making a wise investment, and enjoy their product. Dunkin Donuts goes the extra mile to prove that their products are exceptional. As I researched this company, it was very simple to find what I needed to know, along with many visuals. Their website is well put together, along with their impressive social media presence. Dunkin Donuts did a fantastic job in making it almost exciting to be researching their business. In my paper, I will discuss their interactivity, integration, and management skills. I will analyze how well the company’s online

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