Political Advertisement Analysis

Due to the fact that these political advertisements and the media manipulate political perspectives, this truly is an insult to the idea of free elections because as the government through advertising is now shaping Americans’ beliefs there are no longer unaltered political views. The people are no longer making their own decisions but rather having choices placed in front of them. The system of democracy is substantially degraded when citizens’ outlook on politics

Beginning with the Election of 1952 to modern elections, political advertisements have played a significant role in the number of voters and the outcome of elections. These broadcasts have allowed America to actually see the contenders and permitted politicians to quickly reach voters. Now political commercials are used for identical reasons. However over time, the advertisements become more condemning. In the past a politician’s broadcast was used in a positive way by focusing on making themselves look better to the public. Today, politicians focus on destroying their opponents. They spend millions of dollars to create advertisements that negatively impact the voter`s view of that statesperson.

“When you use logos, you are persuading with logic based on evidence and your skills of reason”(study.com). In Donald Trump’s inaugural speech, logic is rarely present.

The ideal president is a strong, influential person with good values. With the help of propaganda, more specifically with the glittering generalities, endorsements, and plain folks methods, you will fit this image. Today, with many technological advancements people are more easily informed about elections. The more positive and real a candidate is, the more people will vote for them. With one million dollars, three different advertisements will be created that will captivate voters and help you win the race to the presidency.

In this day and age, political advertisements are stretched to the limits of toleration. Many of them focus more on the shortcomings of their opponents rather than the ideas and plans they have for the country. Often, the ads are nothing more than superficial smears aiming to tarnish the image of the target nominee. If the ads where kept cleaner and were more focused on important

Every year across the United States millions of high school students are ecstatic to finally graduate and begin their lives in the “Real World.” A student is excited to finish years of consecutive papers, 8am classes, and endless homework. Although beginning college is something a newly graduated high school student might be happy about they will soon become unhappy with the affects of it. The Columbus Dispatch created an ad that grabs readers attentions with detail and shows a simplistic image that will make readers remember what they just saw. Showing a large snake with the label “Debt,” swallowing up a freshly graduated high school student, grabs reader's attention and makes them realize how student debt in college can take over a student’s life.

Candidates campaign to gain voters on their side by using the internet, TV, radio and they also post signs to persuade the public to their side.

As Election Day approaches, especially during presidential campaigns, critics of politics decry low voter turnout. Advertising can be

In “Propaganda Techniques in Today 's Advertising” by Ann McClintock, the author discusses how Americans are being brainwashed by advertisements and the different techniques they use to catch our attention. Ads are simply everywhere we look, it is impossible to get through the day without seeing one. All advertising companies put tons of research into how consumers spend money or even vote. Once these companies finish their research, they create advertisements that appeal to the masses. The basic propaganda techniques that McClintock writes about are Name Calling, Glittering Generalities, Transfer, Testimonial, Plain Folks, Card Stacking, and Bandwagon. Each one of these propaganda techniques is used in specific ways by advertisers to sell their product or service to consumers. I have selected a political ad which uses the Glittering Generalities technique, a coffee ad that uses Transfer technique, a soda ad that uses the Testimonial technique, and a soup ad that uses the Name Calling technique.

It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political

“Twenty-first-century election campaigns are structure to garner the most favorable media exposure reaching the largest number of prospective supporters, with the greatest degree of candidate control over the message”. (Dunaway & Graber 2009. Pg. 315) Media in regards to political advertising is much more narrower. Some candidates are primarily interested in voters who preference the outcome of the race instead of the process of the election. A great example is President Obama in 2008, had little interest in any media markets in California because he expected to win by a comfortable

Since 1952, television has played a major role in presidential elections. Television allows candidates to reach a broad number of people, and personalities, to help push along their campaigns. Campaigns help the candidates just as much as the voters. The candidates get to be identified, and known to the voters, and the voters get to hear and see how a specific candidate identifies with their needs and wants. The best way to get this information out there is through the most used form of media, television.

In sharp contrast to past elections when candidates campaigned in-person, the 2016 election has been significantly mediated through mass media. With such a large influence on voters, the media not only determines which issues and events are salient in voters’ minds, but also how voters evaluate candidates. Moreover, media coverage, depending on its content, can influence whether voters think about candidates in terms of campaign issues or candidate attributes.

Campaign Advertising Though clearly constant in the effort to win the electorate's vote for each candidate, campaign advertising since the 1950's has become more intricate. In each decade since television advertising for a candidate has begun, the messages have been designed in one way or another to play on the emotions of the electorate. However, over time the way in which this is done has changed constantly, most clearly in the utilization of "positive" and "negative" ads. Moreover, the utilization of information and statistics in ads has changed dramatically, delivering the core message of a candidate in concise, hard hitting, and effective way.

Reform agendas presented by the candidates result in vibrant democratic politics, which requires the conscious participation of citizens. It provides a chance for citizens to engage in political activity with others. Political campaigns enable the citizens to contribute to the nomination process thus choosing the best candidate in their party. American politics involves candidates who mostly make unambiguous statements thus conveying their message to the citizens effectively. This means that the citizens have a solid basis on which to make decisions during the nominations and the elections. Distortions in communication due to misstatements are reduced by the accuracy and lack of ambiguity in information communicated the candidates (Schmidt, Shelley, & Bardes, 2009). The campaigns are effective since they result in the election of candidate with the most promising policies and reforms. The focus of the campaigns is national and social issues, which results in election and nomination of candidates that are nationalistic and with ideologies that are acceptable by most of the citizens.