Portable Pc : The Laptop Market

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HaLim Kim Mr. Wolfenden Economics 17 November 2016 Portable PC - The Laptop Market Laptops, also known as notebook computers, are personal computers which are deisnged to be portable, while keeping similar functions as desktops. The first laptop, Osborne 1, was an 11 kg laptop with 5 inch screen, released in 1981 by the Osborne Computer Corporation (History). Since 1981, the laptop industry have experienced a rapid growth, now becoming one of the ‘key industries’ of the modern society (Chen). This paper investigates the current laptop market by analyzing different companies, including Apple, Dell, HP, Lenovo, and Asus, which are the top 5 vendors of the market, along with one extra company, Microsoft, to find out the current status of the laptop industry, and its future. To make the comparing process more simple, this paper will focus on one laptop from each companies, with similar specifications. Apple, referred as one of the most innovative companies in the 21st century, was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976 (Rawlinson). They have entered the laptop market in 1989 with the product named ‘Macintosh Portable’. As of November 2016, the Apple Inc. (AAPL) has the greatest market capitalization value among all its competitors, which is 593.11 Billion USD. Its P/E rate is 13.39, and the EPS is $8.31. Apple’s laptops are named ‘Macbook’, with three different models: Macbook Air, Macbook, and Macbook Pro. Macbook Air is a relatively lower end product
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