Apple Inc. Case Study
TABLE OF CONTENTS
COMPANY OVERVIEW
General Description
Historical Outline
Industry
Current Challenges
Ethics and Responsibility
STRATEGIC INFORMATION
Mission Statement
Competition
SWOT Analysis
HISTORICAL FINANCIAL ANALYSIS
Historical Financial Information
Competitive Financial Analysis
Summary
FUTURE PLANS
Competitive Advantage
Recent Performance
Business Environment
Recommendations
Zackery Butler, Connor Daugherty, Stanashia Davis, Gabrielle Drohan, and Lauren Spears
COMPANY OVERVIEW
General Information
Based in Cupertino, California, Apple Inc. has become one of the titans of the technological industry in the 39 years since it was created in the spring of 1976. This growing company employees over 115,000 people and has 450 retail stores in 16 different countries. With an annual revenue of $233 billion in 2015 Apple Inc. is the most prosperous technological company in the world. Along with its many retail locations Apple also runs the online Apple Store making it a truly global brand. Over the years Apple has expanded their product line; in its infancy the company specialized in personal computers but more recently the main product line is phones and tablets. Apple’s other significant products include computer software and other consumer electronics (iPod, Apple Watch, and Apple computers). B. Historical Outline Apple Computer Company was founded in a residential garage by Steve Jobs and Stephen Wozniak in April
Apple is a global company represented in many parts of the world, but born in the United States by computer wizards by the names of Steve Jobs and Steve Wozniak who founded the company back in 1976 (Capon, 2008). The organization deals with the design and sale of computer hardware, software and offers tech support to its customers. Examples of the hardware the company manufactures and sells include mobile phones, personal computers, iPads, tablets and iTunes with associated brands, like the MacBook and iPhones that represent Apple’s driving force towards its success. It is recognized as a brand leader in consumer electronics by the world in terms of quality and customer satisfaction and despite the wide product range, Apple manages each product in a distinct way that is a single business unit (Mittan, 2010).
Apple Inc. is an American multinational corporation, from the greatest companies in the world which designs and manufactures electronics and computer software. It has been known as the best for its’ hardware products Macintosh computers, iPod, iPhone, softwares including the Mac OS X operating system, iTunes and other creativity softwares like iWork that represents the face of the music, phone, and computing industry. The company operates more than 250 stores in 16 countries and an online stores.
Apple Inc. was founded in 1977. To date, this company has continually offered a wide range of products to meet the growing demands of customers all over the world. Apple not only produces and sells computer software and cellphones; they also distribute consumer electronic products around the globe. Increasing the value of shareholder and coming up with new inventive products is a constant process for Apple, and Apple continues to do so with their popularity around the world with about 301 store locations in 10 different countries. Aside from all of
These are the five forces that determine the competitive intensity and therefore attractiveness of a market.
Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers. It was established on Apr 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its online services include iCloud, iTunes Store, and App Store. Apple 's consumer software includes the OS X and iOS operating systems. Its products are sold in more than 120 countries in which India, China, US and European countries like Germany, Italy, France, Spain etc are major user of Apple’s
To have a competitive advantage a company should have a right strategy, consequently to have distinctive competences and as a result to have good resources and capabilities, which bring high profitability to the company. In our case the competitive advantages of Apple is differentiation and innovation, high quality, great customer responsiveness, high level of marketing and having strong sales department. By recruiting Steve Jobs Apple did its first steps. They have done a good research and according to the results offered their production. By having good marketing and sales and good customer responsiveness Apple gained loyal customers. This means that Apple has good
Apple Inc. has launched its iPhone in January 2007 (telegraph) as a new product in the market with latest technology and it was the first multi touch smartphone adding the feature of iPod and received an overwhelmed response by selling 270000 units. It had created a new record for a new company like apple, iPhone had laid a stepping stone for the success of Apple and till this time iPhone is the best seller product of Apple Inc. during first quarter of 2016 apple has sold over 74 million iPhones worldwide. (statista, 2016).
Apple Inc. is an American multinational electronic company. It designs, develops and sells mobile communication and media services, personal computing products, portable digital music players and wide range of software products worldwide. Apple’s iPhone, iPod, iPad, MacBook, Apple TV, IOS and OS X operating software are the major successful products and services of late. It also sells and delivers digital contents and application through iTunes store, App Store, iBook store and Mac App store. The company was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976. Till September 29, 2012 the company had 250 stores in United states and 140 more store internationally. The headquarter lies in California,
Apple Inc. is a California based company that was incorporated in 1977. According to University of Oregon Investment Group, “Apple operates out of 8 different segments: Desktops, Portables, iPod, iPhone, iPad, other music related products and services, peripherals and other hardware, software, service and other sales” (2012). According to the company’s 2013 10-K, “Apple sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers.”
Currently, the Apple Corporation is undergoing pressure from the Federal Bureau of Investigation (FBI), along with other Federal entities, to compromise its stance on privacy protection for Apple’s consumers. This issue began with a tragic, mass shooting and the subsequent investigation that followed it. On December 2, 2015 an individual named Syed Rizwan Farook and his wife Tashfeen Malik opened fire at a San Bernardino County Department of Public Health training event and Christmas party. At the end of the shooting 22 of the guest and employees were seriously injured and 14 were dead. The following investigation by the police and the FBI led them to Farook’s iPhone. While they were able to recover information which was backed up to iCloud, the auto backups quit occurring on October 19th of that same year. Initially the FBI was able to crack the 4-digit password to the phone but due to a technician’s error, they unfortunately re-locked the phone and were unable to open it back up within the allotted 10 attempt range. At this point, the FBI came to Apple and demanded they create a new form of software that is able to bypass the encryption and turn off the software which erases all data after 10 failed attempts (Levin, 2016). Apple rejected their requests on the grounds of overall customer privacy. The Justice Department brought the requests to Federal Court and on February 16th a Federal Court judge issued a court
Apple Inc. (Apple), headquartered in Cupertino, California, has become a household name around the globe. The company’s business strategy is to bring the best personal computing, portable digital music and mobile communication experience to not only consumers but to students, educators, businesses, and government agencies alike (Appel, 2014). Apple accomplishes this through innovative hardware, software, peripheral, internet, and service offerings. The big tech giant was founded in 1976 by two college dropouts that had the forward thinking to build their first computer circuit board out of their garage. Those two college dropouts were Steve Jobs and Steve Wozniak.
Apple Inc. is a gigantic company which focuses mainly on technological products, and it is headquarters is located in California. The company is base out of California and it was established in 1976. The “founder of Apple is Steve Jobs, Steve Wozniak, and Ronald Wayne.” “Apple design develops, and sells consumer electronics, computer software, and online services.” Some common product of Apple includes “the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, and the Apple TV digital media player.” Apple 's also make and sells products such as “the Mac OS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites.” “Its online services include the iTunes Store, the iOS App Store and Mac App Store, and iCloud.” “Apple Macintosh” computer after its introduction in 1984, “was the first primary company which sold personal computer with a graphical user interface (GUI).” “Apple” created a name for itself for their innovations. In 1997, Steve Jobs returned to Apple because of loss of sales, and he introduced colorful iMac, and because of this Apple was successful again. “In 2001, Apple released the first generation of iPods and included media jukebox software called iTunes.” “Apple also launched an online media store as part of iTunes, which started off by selling music for .99 cents per song.” Over time, “the iTunes Store
Research Question: Which phone have greater technical capabilities between the latest Samsung Galaxy s6 and the Apple iphone 6?
Apple Inc. was built up on 1st April 1976 around then the organization was known as Apple PC, Inc. Apple almost has 35,000 representatives overall and its business recording about US$42.90 billion by 26th September 2009. It arrived in a magazine named Fortune that Apple had been most refreshing organization in the United States in 2008 and worldwide in 2009. Apple fundamentally offers tablets, iPods, and mobiles and so forth here we are set to focus on their portable PCs. Apple has various types of tablets for distinctive employments. In their item go Apple book, Apple book star which comes in diverse sizes 13", 15" and 17" contingent upon client 's use.
This report investigates the suppliers of the components found on the logic board of the Apple iPhone 6. We find that while most of the product design and software development of this phone is carried out in Apple’s headquarters in California, USA, most of its components were indeed manufactured by companies scattered all over the world. The final assembly eventually takes place in China and Brazil before being shipped back to Apple’s USA offices for warehousing and marketing. A key finding is that Apple reaps quantum benefits from the global nature of the electronics industry and in so doing, increases the speed of its product development while lowering its overall cost of operations.