Positioning Strategy

For years, African woman have been the prime consumers of chemical relaxers. We all have experienced similar outcome from the substance. The main result we love most about it is that our hair is so easy to manage and is straighter without our natural curl pattern appearing. Even though we lust to have straight and manageable hair, we neglect to actually think about what this substance is doing to our hair, better yet our bodies and children. So, by questing that, I would like to share the benefits and non-beneficial effects of the chemical relaxer, and introduce the other alternatives for straight hair because women need to completely stop using chemical relaxer and open her mind to a safer and natural

Logos in the advertising shows that it is impossible for someone to have used the product and not benefit from it. The argument is that anyone can use this product and gain the same results. Try it for sixty days risk free.

Brand positioning is essential to the success of any firm because it delivers a perception into the consumer’s minds which differentiates them from their competitors. Microsoft began to grow their brand over 20 years ago with Bill Gate’s an underlying vision of “a computer on every desk and in every home”. This resulted in Microsoft developing into a huge multinational company with personal computing at the forefront of their business. Microsoft dominated this industry for many years which is reflected in the high brand recognition of Microsoft products worldwide.

Positioning refers to how an organization communicates the benefits of their products and services to potential customers. Positioning a product involves research, development, design, branding and advertising. NHL being a niche sport, it is currently considered as a second rate sports league behind the NFL and NBA. It has a very passionate fan base, but it is relatively small when compared to the other sports. The lack of interest and fan following is attributed to the absence of knowledge and the failure to understand the unique features that NHL offers that are absent in other sports.

Imagine finding a product that actually produces the results promised. The fact is that there are literally millions of hair care products on the market. It is very difficult to separate the fact from fiction in the hair care department. Women would like to know if a hair care product lives up to the claims before purchasing to save money. Well, in a recent article that appeared in Bustle, a woman's curiosity got the best of her. She decided to test the Wen by Chaz Cleansing Conditioner on her hair and share it with Bustle readers. Her results are the real facts and honest facts concering the Wen by Chaz Cleansing Conditioner.

They are introducing a wider array of high quality products for men and women which include: hair care, nail care, shaving products, fragrances, and bath items. The number of stores that carry the popular brand Elegance No7 is growing. Beauty consultants are dedicated to solely assist customers find beauty products that fit their need. Various training programs allow beauty consultants to stay up to date with the latest trends and products. This knowledge is then used to build relationships with customers and create a loyal client base by showing innovative cosmetics and exclusive lines created only for

In the fall of my junior year, while attending a Wella hair product education class, I discovered that I could combine my love of cosmetology and my interest in chemistry by becoming a cosmetic chemist. Over the past two years my passion for cosmetology has grown. I believe that I will always be involved in cosmetology in some capacity. By attending a cosmetology program I have been given a good foundation in the cosmetic chemistry field. In order to formulate successful products one needs to do a lot more than understand product formulation. One needs to consider the structure of the hair, what the product will do to strengthen the cortex, how it will affect the color under the hair’s cuticle. I see my cosmetology education as a unique tool that help me along the way to reach my

Market positioning is “a ranking of a brand, product, or company in terms of its sales volume relative to the sales volume of its competitors in the same market or industry.” (BusinessDictionary.com)

Every woman wants to have wonderful vivacious hair. Every woman now and then look and ponder at those hair commercials, wondering if they can get the perfect hair as the women on television. As strange as it may seem maintaining natural hair can give luscious “to die for hair”. Women often want to take the easy way to get great hair with alternatives such as: weaves, relaxers, and maybe color treatments. Many fail to realize that they can achieve manageable “to die for hair” without it! Natural hair is better than chemically treated hair because it prevents protein bonds from being removed, damage to the hairline, hair follicles and also the cost is effectively.

Developments of a more appealing offer for each segment so that the customers are more likely to be delighted or at least satisfied. Positioning is the process of placing the product in a clear distinctive and desirable place in the mind of the competitors in order to gain an upper edge.

Even styling possibilities are improved when you benefit from the benefits that are associated with organic hair products. Natural ingredients are safer for you and your hair. They shampoo out easily, create no build-up, are normally pH balanced and still allow your scalp and hair to breathe. The use of natural elements far exceeds the limitations that are introduced when a person uses a synthetic solution, so as to manage their

This ad was taken from the Women’s and Health magazine, a magazine that targets women starting from teenagers that are searching for perfection to old women who lost confidence and are searching for it. It’s for the middle-class women that are interested in their health and appearance. This shampoo would give them a young and healthy hair filled with joy and happiness that most of the people lack these days.

• Be the preferred company to meet the health and personal grooming needs of target consumers with safe, efficacious, natural solutions by synthesising deep knowledge of ayurveda and herbs with modern science.

Service focused Positioning refers to how the business relate the important benefits of the industry to the customers (Smallbusiness.chron.com, 2017). There should be an effective positioning strategy designed to analyse both opportunities and threat to the firm in the competitive market place (Lovelock, Vandermerwe and Lewis, 1999). Market focus relates to which a firm serves few or more markets whereas service focus determines the extent to which an industry offers few or more services.

To attract a particular customer segment, each product or brand has to create its own unique image which is more attractive to the targeted customer segment compared to competing brands. The process through which this is done is known as brand positioning. Often this is done by developing a particular set of product features aimed at a customer segment and running a