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Potato Chips Manufacturing Unit in Pakistan

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PROPOSAL FOR
FEASIBILITY REPORT
ON
POTATO CHIPS MANUFACTURING UNIT
In partial fulfillment of
Entrepreneurship & Management of Innovations

SUBMITTED TO:-
Sir. A.R ZAKI
SUBMITTED BY: - SEEMA BANO. 32
AMNAH ABBAS. 04
JAVERIYA HASSAN. 13

KARACHI UNIVERSITY BUSINESS SCHOOL(KUBS)
PROJECT PROFILE
The project describes setting up a Potato Chips Manufacturing Unit in any big city of Pakistan. The unit will produce a variety of flavored, premium quality potato chips in two standard packet sizes: 15gms and 25gms.
There is huge demand of Potato Chips (Snacks Food Industry) in and outside Pakistan; therefore a sizeable production is required. The production capacity of is 150 kg per plant hour of finished …show more content…

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3SMEDA

The objectives of market and demand analysis of our project are: * Who are the consumers of potato chips? * What is the total current demand of potato chips? * How is demand distributed over the years and geographically? * What is the breakup of demand for potato chips in different sizes? * How can prospective buyers be convinced for our product? * What is the acceptable price level for customers?
Collection of Secondary Data
Secondary information would be highly significant for our project. The analysis of practices of existing manufacture would provide a beginning point in determining the potential market and demand for our project. Further the primary information may also be obtained to meet particular objectives.
General Sources of Secondary Data
Census of Pakistan
A publication of government of Pakistan, it provides information of population, demographic characteristics, household size and composition.
Federal Bureau of Statistics
Federal Bureau of Statistics (FBS) an attached department of Statistics Division in Pakistan’s official statistical organization. FBS compiles statistics from many sources and produces global updates, including the Statistical yearbook, Pakistan statistics Handbook and Yearbooks in specialized fields of statistics.
Pakistan Economic Survey
The publications by Ministry of finance to provide recent data on industrial

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