Priceline.Com: Changing Business in the New Millennium

Your paper discussed the importance of pricing to a company's strategic position in the marketplace. The different considerations in the pricing strategies were also explored. You described good value pricing and the concept of loss leader as one of Wal-Mart's strategies.

The low cost product can also change customers buying behavior. Some customer who prefer to buy goods in the physical stores might decide to buy Amazon’s online product if they see it is in so low a price.

​A Porter analysis will be performed throughout this paper, on the internet sales industry. Included in the Porter analysis is six relative competitive forces; threat of new entrants, rivalry amongst firms, threat of substitute services, bargaining power of buyers, bargaining power of suppliers, and relative power of other stakeholders.

The Internet is one of the current important platforms of information. Company make use of the Internet to display information, connect with customers, operate the transactions and share cost reductions. It has become clear that in this internet age the world has transformed into electronic information utilization based on technology and globalization, this situation leads to an increase of the use of digital marketing (Syscomdigital.ro, 2015).

Since the invention of the Internet, and it’s global popularity, the Internet has become an essential resource for companies trying to market their product or service. With consumers attached to their smart phones and other electronics, the Internet, and apps on various devices the controlling platforms for marketing. With the speed of the Internet and its availability to many people, it is the most effective way of marketing. The Internet has strengthened the relationship between marketers and customer.

Where an insistence of online and price cut means seems essential where use of price tag cuts are the very core and existence where you will want to be a regular buyer from an online store and the simplistic rules that are implied make discounted purchasing a means you will want to be indulged in when you

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

this regard with these pure play online retailers, like Amazon, and even discount retailers, such as Wal-Mart

Therefore, detailed product information and improved service attracts more and more people changed their consumer behavior from the traditional mode to more rely on the internet shopping. On the other hand, more companies have realized

The emergence of high-low pricing tactics materialized out of an earnest desire to retain a profitable margin of sales. Usually, this pricing strategy involves a period of high, often subjective, initial prices followed by a period of low discount prices. One can attribute the effectiveness of using the

The internet and World Wide Web are extremely well suited for conducting business electronically on a global basic, Web-based Electronic Commerce(EC) has introduced unprecedented opportunities for the marketing of products and services, accompanied by features, functionality and innovative methods to serve and support consumers. E-commerce has became a major catalyst of the economy and remains a vital growth engine for businesses today, It successful change the consumer behavior. Consumer purchases over the Internet continue to grow from year to year. The survey involving

The Internet has been key in opening the global economy of the United States and many other developed and underdeveloped countries. Many companies are relying more on having an online presence to reach communities and individuals outside of their national scope. The internet allows for access to more information that allows different markets and business of all sizes to increase productivity, be innovative and function more efficiently. From the basics like B2B for needed materials, products and services allows for a faster collaboration to help boost sales and help the overall economic growth of varying markets. The creation of

Marketing is an indispensable tool which every company applies in their day to day running and management. Marketing focuses on how to reach consumers and create awareness of the available products and services offered by a particular company, (Hulepete & Hathcote, 2005). While doing marketing, a general assumption is made that the message will reach targeted markets and will be perceived by the consumers as intended by the sender. Due to the coming of several companies to form a particular industry based on the similarity of the products or complimentary nature of the products and services offered, marketing has become quite popular across the globe, (Hulepete & Hathcote, 2005). Each company within the industry uses every available channel to make their products and services visible to the consumers.

In today’s world of business, everything is computerized and most of the companies use the Internet and information business to help keep their quality, save time and also cost. It also can reach out to more customers worldwide. For an example, with a website in the internet, it would relay the message to millions of viewers worldwide regarding the product and service that the particular company can provide and indirectly saves cost in advertising in television and print advertisments.

The internet is an essential marketing tool as it is convenient for both the clients, potential customers, and the businesses. It is convenient for the businesses because internet marketing is easy and simple therefore it does not involve lengthy procedures. Using the internet as a marketing tool is convenient for the customers as the companies that offer products over the internet enables the customers to make their orders at their own convenience. The customers can get to place their orders online anytime of the day or night and the products they have ordered is delivered to them depending on the policies of the company.