Primark Essay

This report is based on the marketing techniques/ skills of Primark and Oxfam based on their products/services.

No, I think that Primark made a mistake for sacking their suppliers where they could have improved working conditions in India. They are a multi-million company and are known worldwide they had the money to improve working conditions for their workers instead of sacking 3 suppliers, which means that people who were not at any fault had lost their job and couldn’t provide for their families. In my opinion I think Primark could have easily overcome this situation which occurred in June 2008 by improving working conditions, they have gone against the rights of some people as research showed hundreds of people lost their jobs who had a right to be working there and were at no

Primark meets the corporate social responsibility to environment at large. Firstly, Primark establishes a partnership with CottonConnect aiming to improve the farming technique that growing cotton with fewer resources. In this way, the farmers can earn more money for themselves. Secondly, in order to promote a green production

Primark Stores Ltd. Is a value fashion retailer that was founded in 1969 and operates as a subsidiary of Associated British Foods plc. Primark sell a wide variety of product from

The underlying company opened its stores in the United Kingdom and also the headquarter of the underlying company is located in the United Kingdom. Primark offers a variety of products which includes the kids clothing, men’s and women wear, accessories and beauty products, homeware and footwear etc. The main purpose of the underlying company is to sell the products at the lowest cost. The most crucial retailers of the underlying company include H&M and Zara. After the year 2000, Primark expanded its business in the United Kingdom. There are total 179 stores of the company in the United Kingdom. In the year 2006, Primark has joined trade unions and NGOs in order to work on the rights of labour. Primark used the effluent treatment plant that helps the company in eliminating the chemical in the manufacturing process. The waste water is used in the washing of the clothes and dye. The waste water then transferred to the tank and it separates from the dirt and dust. After that air plays a crucial role and it is used in the water in order to mix the water and lower down the temperature of water. In order to increase the Ph of water, a highly liquid is mixed in the water that helps to increase the Ph level of water. Ph is used in order to measure the liquidity and the acidity of water. Also, other liquids can be identified by using the Ph (Fezzi et.al, 2014

This marketing plan examines the case of TOPSHOP as a UK’s fast-fashion retailer. The following marketing plan is structured according the SOSTAC framework. Topshop is operating under the parental Arcadia Group. Over the latest years, Topshop has been one of the most popular UK’s fast-fashion retailers. The company is a multinational Omni-channel fashion retailer. Topshop is well-known for its high-quality products in medium low prices. The company’s portfolio owns a wide range of products and services. According to the Situational Analysis, the UK’s macro environment has changed over the latest years. The UK’s fast-fashion industry is becoming more and more cluttered with competitors from both UK

In United Kindom the economical contribution of the Primark is very important, and the primark followed business rules and regulation.

I am looking at Topshop for this report. Topshop is a very large British fashion store for young women selling fashion clothes, shoes and accessories. There are Topshop stores throughout the UK. The flagship store in London Oxford Street is the biggest fashion store in Europe. Topshop is part of the Arcadia group which owns other fashion stores such as Miss Selfridge and Warehouse. Topshop mainly sells its own brand products but in larger stores it has concessions of other more expensive similar clothes. As well as selling Topshop clothes in Topshop store, they have concessions in large department stores such as Selfridges. They also have a website where you can buy a lot of the Topshop range including shoes and clothes for

This is due to the fact that it has been able to attract an assortment of customers to its brand. Primark also boasts of a high number of employees as a major strength. Due to the fact that the company is known for rewarding its employees well for their efforts, most of them put immense effort in their work to ensure the success of the company (Associated British Foods, 2012; Key Notes, 2012). Furthermore, Primark’s strength seems to be guaranteed for a considerable period of time since it is evident that the company has made efforts to ensure improvement of its various products and services. Other strengths associated with the company includes; distinctive products as well as the company’s background, a wide range of strategic moves that the company has made in the future and continues to make even presently, and the company’s indisputable workforce diversity among other strengths (Associated British Foods, 2012; Key Notes, 2012).

The retail fashion sector is an enormous industry in the UK and there are many branded fashion retailers having

In the USA, Primark’s average prices are approximately 20%, 33% and 40% lower than Forever 21, Old Navy and H&M, respectively (Financial Times 2015a).

Primark is actually an Irish retailer of clothing with a numbers of stores located in United Kingdom, Ireland and Spain. It is a very common and renowned brand in those countries specially in UK. Primark has over 170 stores among which 125 stores are located in all over United Kingdom, 35 stores in Ireland and rest of the 10 stores in Spain. Primark was established back in 1969 in capital city of Ireland in Dublin by Arther Ryan with the collaboration of Micaela Mitchell. When reached their goals they started to expand their business all over the world. They then thought to hold a large market share.

The franchisor of Primark Menswear must make reasonable efforts to promote and maintain the network. These efforts include maintaining the good

Her transformation of Burberry had become a text book example of how to transform a business that other luxury brands are sometimes said to be “doing a Burberry” (Financial Times 2004). In 2005 Angela Ahrendts, replaced Bravo as Chief Executive who made changes to Burberry product line by making checks more stable and by focusing more on higher-margin products like handbags and perfumes (Friedman 2011).

With the support of relevant examples, examine the development of management theories and how these theories may affect the management practices in PRIMARK: