Principles of Marketing Case Study

Ulta Beauty was found in 1990 and has become one of the largest retailer of beauty products throughout the United States. The continued focus on American- brand name products in local salons, department stores, and online has become a major feature of its massive growth through the 2000s and into the 2010s. The promotion of these multiple venues in the marketplace is based on the slogan: “All things beauty, All in one place.” This business model has provided a broad-spectrum marketing platform that utilizes multiple aspects of brick-and-mortar and online sales in the promotion of beauty products in the United States.

You will provide your completed assessment for all of Part One in one document with cover page (included in this assessment tool on page 2). You are required to professionally format your document including spell-check and indicating each Task answer [e.g. Task 1 (a.) then the answer, Task 1 (b.) then the answer etc.] according to this Assessment Tool Task requirement. You may lose marks if you have not spell-checked your document (as this is a professional formatting requirement, a business skill). Whenever conducting a Presentation, you must always provide copies of MS PowerPoint slides as evidence for your Trainer/Assessor. Be sure to properly reference your sources of information using the Harvard referencing system. For more information go to:1. Student Handbook - latest version 2. AIPE Connect online resources; or 3. Ask your Trainer/Assessor to provide you with this information In order to determine if you are addressing this assessment adequately in terms of competency/comprehension (prior to due date) a draft copy of your assessment should be discussed during class time in consultation with your Trainer/Assessor. For this feedback/ support from your Trainer/Assessor, you will need to bring to class your “draft copy” with any evidence of the research you have conducted to produce the assessment. AIPE accommodates students with reasonable adjustments to training and assessment. This could include variations in course delivery or assessment methodology and it

Mary Kay Cosmetics Inc’s (MKC) was facing challenges of increasing number of competing direct selling organizations in the US cosmetics market and was not satisfied with their sales revenue generated from international sales. They believed MKC culture could be transferred internationally and that Mary Kay Ash’s charisma, motivation and philosophy were likely to appeal to women throughout the world.

I had the opportunity to interview my professor that I had for my first business marketing class at North Central College, Professor Donnavieve Smith. Professor Smith is one of the most influential, professional, supportive professors I have had here at NCC. Professor Smith’s discipline is Business Marketing and Administration. I had the opportunity to meet with her on Monday October 3rd, in her office, in Peter and Paul Hall.

Of course, the feminine care product brand is not without challenges. In an industry where there is clear competition, creating a sustainable marketing plan is essential. The Always brand brought about change in the mindset of many people, as well as profits for the company, all because of awareness and redefining what it meant to be a girl. “Marketing feminine hygiene products, particularly to girls who are hitting puberty at younger ages, can be a challenge” (Patel, 2014). The Always brand acknowledged this challenge and responded perfectly with their purpose-driven

• Selling concept is the idea that consumers will not buy enough of the firm’s products unless it undertakes a large scale selling and promotion effort

Altius was losing market share due to several reasons a few of which have been mentioned below:

The purpose of this is to formulate a suitable marketing campaign for your chosen organisation. Produce a report detailing the below. As part of the introduction to the report give a brief explanation of the various elements of the marketing process (LO 1.1) Evaluate the benefits and costs of a marketing orientation for the selected organisation. (LO 1.2) Carry out a thorough organisation, industry and market environment situation analysis. For this, identify and analyse Macro environment, Micro external environment, Micro internal environment and the capabilities using a range of tools and techniques suitable for each market situation. Summarised your analysis using a SWOT Analysis. Include minimum key factors such as the different analysis models, you must carry out; - Macro environment analysis - Micro external environment

In 2005, Ms. Andrea Jung, CEO of Avon, pursued the localization strategy which is based on customizing the firm’s goods and services for each global market. We can see this in the ways she allowed country managers to make their own decisions, develop their own products, and determine their supply chains. Also, the marketing strategy varied from country to country. However, when in late 2005, Avon’s stock fell 45 percent, Jung changed to a global strategy. Some of the decisions that she made in pursuing the global strategy were: centralizing new-product decisions and exercising more control over manufacturing, marketing, and product development.

For this case study our group, Group 6, has decided to review Case #12 dealing with Paper Products, Inc. This case study concerns the company PPI and its biggest client, Office Center, Inc. We will begin by considering the major relevant issues in

Avon’s brand strategy is to inspire women across the conception of opportunities. Opportunities to encounter new people, accomplish commercial autonomy, prop communal reasons all as fulfilling their individual quest for beauty. Avon builds brand worth across innovative produce and procedures, the unmatched manipulation of its allocation channel and the paycheck opportunity it provides women. In supplement, the manipulation of their globe working ideal, philanthropy, and their people give to brand equity. This has positioned Avon as the top manage seller of cosmetics in the world.

| | | | |Q2. Using the case study information and visit the Avis Singapore |How do sustainable practices undertaken by Foster’s |

Some research was already available because they have launched the product line 501 before, Levi’s just wants the product range of the 501 to be more known throughout the world and bring out new denim styles. Levi Strauss main goal was to upgrade their company to a premium one. They a gap in the market higher than their brands and didn’t hesitate to take that place and make Levi Strauss a more upmarket denim store but not so expensive for the general public to buy.

The company took the industry by storm, offering a wide range of products that managed to blend street savvy with glamorous style and panache. Behind the counter, the M·A·C approach was notably different. It was the first brand in cosmetic history to invest in the training and education of its staff as well as the customer’s point-of-sale experience. Rather than driving sales through traditional advertising, gifts-with-purchase promotions and heavy sampling, M·A·C relied on the integrity of its carefully formulated product line. Adding to the image was a touch of outrageousness. A company that honored individuality and self-expression above all else, this leaning inevitably brought a

Avon, started its journey in the early 1886 is now the oldest and the largest marketers and manufactures of the beauty products. The advertisements from “Ding dong, Avon Calling” to “Hello Tomorrow” and from “You never looked so good” to the latest one “The Company For Women”, always helped Avon to improve its image and enhance the marketing strategies to serve the purpose. One of the amazing facts about Avon includes that it’s headquarter is situated in USA but major portion of its sales comes from outside North America. Avon has captured a huge market all over the world and its distributing the beauty solutions to almost all parts of the world. With Avon being a part of 112 countries, the company has