Print Ad : The Sauer M11 A1 Handgun

The advertisement that was chosen for this project covers that of gun issues, especially with the increase of school shootings over the years. Right off the bat with the advertisement come at full force with the message it wants to spread and the change it wants to bring. On the left side there is a young boy holding a Kinder egg; which is banned in the US as a hazardous toy. Whereas on the right there is a small girl who is holding a rifle of sorts. Both children hold a steady and grim gazes as they stare at the viewer; it is meant to be in a way unsettling and putting off because we never want to see children in any sort of harm's way.

When someone looks at an advertisement there is more that meets the eye than just pictures

People see thousands of ads each year. It may seem like the company who designed and create this ad just put whatever looked best and would draw the viewer's attention but the use of word and images on ads go much deeper. For example this ad was found while shopping for shoes online. This ad shows a persons holding a cigarette, this persons hand is shaped as a gun but what the ad wants to readers attention to go to would be not the hand in the front but the shadow in the back, the shadow is a hand but instead of holding a cigarette, the hand is holding a gun. This shadow is meant to represent the reality of what a cigarette can do for a person's health.

Especially much of the recent events and public opinion on assault rifles. Many agencies eat this up, with one reporter who wrote this comment to what it was like to fire the AR-`5 his response, ‘it’s horrifying, dangerous and very very loud. The recoil bruised my shoulder. The brass shell casings disoriented me as they flew past my face. The smell of sulfur and destruction made me sick. The explosions -- loud like a bomb -- gave me temporary case of PTSD. For at least an hour after firing the gun just a few times, I was anxious and irritable.” Now relating this to the book, this was extremely a liberal approach. The fact is a comment like this to a person who is not exposed to firearms, that may only work a office job with little to no threat everyday for the rest of their lives may read this and react emotionally. However, this is very much not so, the extremes this journalist used was so strong that it was rather sickening how he threw out PTSD. A firearm of that caliber is nothing much, I have had the opportunity to shoot the military grade version of the AR-15 and nothing met his description other than loud, but all guns are loud. Children shoot this gun and are proficient at this firearm. A grown man, should not cower at a firearm in a controlled

The ad itself appears to be in a military instructional setting. The viewer’s eye is immediately drawn to the central focus of the document; a strong, physically fit African American woman in a combat stance, facilitating the techniques of martial arts.

"Battleground America," written by Jill Lepore, provides a strong history of guns and the way they have changed in the eyes of the American through the years. She proves her point with strong evidence throughout her article, sprinkling it with opinion and argument that is strongly supported. She presents her argument to convince her audience that the open availability of guns allows citizens to undeservingly purchase them by displaying the credibility in her sources, using negative connotations in her speech, and the strength and objectivity only a strong logos appeal can provide.

Gun rights activists really like talking up a storm when it comes to their right to bear arms, but they always tend to get quiet when it comes to saying what type of firearm is needed to protect their homes. They also tend to be very secretive when it comes to their personal arsenal, a big part of their secrets might be how unappealing their pass time of guns are for other people, and it can make the gun owner dig into deep conversations about what type of guns they prefer to buy (Gun Rights Advocates and the Weapons They Love p. 1).

To comprehend that, it's essential to get a handle on not only the staggering measurements about weapon proprietorship and firearm savagery in the United States, however America's extremely one of a kind association with weapons — not at all like that of some other created nation — and how it plays out in our legislative issues to guarantee, apparently despite seemingly insurmountable opposition, that our way of life and laws keep on driving the normal firearm viciousness that imprints American life.

The common argument that the anti gun movement push is that high caliber weapons mainly so called ¨assault rifles¨ cause mass destruction and that they kill thousands of people a year. They also claim that there is no use for the weapons and they wish to impose a nationwide ban on ¨assault rifles¨. Now to the average American the term ¨assault rifle¨ may sound intimidating but anti gun politicians use this term to scare Americans into thinking that a regular semi automatic rifle is an fully automatic machine which it is not. The most common rifle that the movement goes after is the ar-15 which is a semi automatic rifle. Now according to FBI crime statistics rifles accounted for 285 of murders in 2013,

Dawson, M. (Photographer). (2005, 11 14). The Classic Most Obvious Case of a Threat Ad is: [Print Photo]. Retrieved from http://mrzine.monthlyreview.org/2005/dawson141105.html

Attention Getter: “The battle over guns has proven to be one of the most dangerous in America’s culture wars- and with the murder of 58 people in Las Vegas Sunday night, the debate over how to regulate them has begun again. The argument over gun control isn’t merely about safety. It’s about identity. The gun has transcended its function as a weapon to become a powerful cultural marker. It can signal what kind of person you are, and often to which tribe you belong”. – amp.usatoday.com

An AR-15 is semi automatic, high capacity firearm with a muzzle velocity of over three thousand feet per second. The rifle will fire as fast as one can pull the trigger. This commando style weapon, with high capacity magazines, in the hands of a mentally or emotionally unstable individual, is a recipe for disaster that could cause great harm and death to the innocent. Although Americans have a constitutional right to bear arms, there need to be precautions in place to insure the safety of the people.

     This ad is laid out in such a way that your eye follows the script right down the page. If you first look at the ad you are immediately drawn to the picture of the bottle of Hennessy. The backdrop of the ad is all cool colors such as navy blue, Carolina blue and white, but the bottle of Hennessey on the other hand stands out due to the fact that it is a warm dark orange

The creator of this ad was very clever in its design by using few words and letting the attention grabbing gun be the largest item on the page. The artist also made the text smaller but right under the picture so it would not go without notice, and once noticed the tiny caption becomes the attention grabber that informs the reader about the ads goal to speak out against war.

The background of the ad has a color scheme of white and blue, a large portion of the background is white and the blue color is fading. I think they chose these two colors because of the BMW logo which is blue and white for simplicity. To the left side of the ad shows someone’s legs, below the knee which fills up the majority of this ad; the left leg is normal, while the right side is an artificial leg. To the right of the ad there’s a black colored vertically aligned text saying:” Spare parts for humans are not as original as those for cars.”. Under that text is also vertically aligned with the text above saying “Don’t Drink and Drive”. Below that there’s a small text saying, “Issued in Public Interest by”, following with a small BMW logo underneath