Private Sector : Apple Inc. Public Sector

975 WordsApr 6, 20174 Pages
F Private sector: Apple Inc. Public sector: Walt Disney Company Apple Inc. is an influential and pioneering American multinational corporation that designs and manufactures consumer electronics. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, having the headquarters situated in Cupertino, California, United State to develop and sell personal computers. It merged as Apple Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. on January 9, 2007. Leading the charts of the retail market in terms of sale Apple has 453 retail stores in 16 countries and an online store available in 39 countries. The company has come a long way from developing their first product the Apple I which was sold as an…show more content…
The four strategies are market penetration, market development, new product development and diversification. Moreover, each strategy has its own strengths and weaknesses. Market penetration: Is increasing the market share of an existing product or new product through advertisements. Market development: Is targeting new products on existing markets. Product development: Is developing new products that target existing market segments. Diversification: Is developing new products that target new markets Firstly, market penetration allows a business to gain a high market share through the use of promotional methods, with their existing products in their existing markets. However, this type of strategy needs a lot of investment. Secondly, market development, this strategy helps in increasing sales by targeting a new segment while attracting potential customers for existing products. However, an existing product may have to be changed or altered to customers needs if the new segment does not respond well. The third strategy product development helps in gaining more revenues as more new appealing products are released. However, there are equal chances of the product being successful or unsuccessful and, it also takes time to develop new products. The last strategy diversification includes the marketing or
Open Document