Problem Identification.Firstly, The Company Operates Mostly

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Problem Identification Firstly, the company operates mostly on weekends and is closed on Sundays. The majority of people usually go for picnics on weekends, especially on Sundays. Thus, Chick Fil A misses this opportunity for maximization of its returns (Nelson, 2015). Secondly, the company lacks product differentiation. Additionally, it just manages just a single line of items. The aspect helps the company to reduce chances of risk occurrence in the events one line of products because unsuccessful within the market. Thirdly, embracing of Christian-based values as the key business principles caused resentment and product boycotts from gays and lesbians (Sieczkowski, 2014). The majority of people in this group felt the company…show more content…
The strategy leads to sales growth hence more profitability thus benefiting the company stakeholders. SWOT ANALYSIS STRENGTHS • Strong brand name, image, and recognition • Family business empire • Strong advertising campaigns • Strong market leadership within the industry • Strong corporate social responsibility (CSR) • Experience in running the business through competent management team WEAKNESSES • Minimal product differentiation • A local-based company despite its long existence • Christian-based values • Minimal viewpoints from investors since the firm is a family empire • Failure to operate on weekends • Concentration of its outlets only in the southern states of America OPPORTUNITIES • Overseas expansion • Local expansion • Product differentiation • Exploitation of other product lines THREATS • Emerging competitive threats due to new entrants • Economic downturns • Market risks due to current fluctuations • Market saturation • Disease outbreaks like typhoid • Increased supplier power competitiveness Alternative Solutions Alternative solutions offer another approach that the company may consider using to address the current problems faced by Chick Fil A. The discussion below outlines and explains such options or alternatives (Cline, 2012). Firstly, the Firm may consider hiring other human

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