Promotional Podcast Analysis

Ask anyone how they listen to music the answer will likely be through any means of easy access at an affordable cost. A study conducted by news outlet Nielsen 's Music 360 claimed, “Americans streamed 164 billion on-demand tracks across audio and video platforms in 2014”. The rapid increase in popularity music streaming platforms are experiencing leaves people wondering what that means for the music industry. When more consumers utilize the on-demand method of entertainment access, how does that translate to the artist being accessed? Astra Taylor contributes to this discussion in her book, “The People’s Platform: Taking Back Power and Culture in the Digital Age”. She lays criticism upon the idea of a more digitized

Since music streaming on the cloud has begun, it has changed the way people listen to music and also the way that artists share and promote their music. The music industry started out sharing its products by selling hard copies like vinyl record and tapes. People who purchased this music who wanted to listen to it on the go or share it with friends had to physically transport

In CRJ102B, Criminology, with Terry Penney, we were required to listen to a podcast that follows the crazy confusing story of a high school senior who was convicted of murdering his ex­girlfriend. Serial, is a 12­episode investigative journalism podcast, that is told week by week, and hosted by Sarah Koenig. The purpose of Serial, as put by Koenig is merely “about the basics: love and death and justice and truth”. Initially, listening to Serial is extremely confusing and can be hard for people to understand, especially if they do not have a basic understanding of the Criminal Justice system. However, I think that being required to listen to Serial in this course is very beneficial. I am going to be writing an in depth analysis of the Serial

Figure 3 Flow chart showing the change in the way music is distributed with the entrance of new actors such as streaming services (Oestricher & Kuzma, 2009)

Although online video and music streaming services lured viewers and listeners astray, there has been a resurgence of radio and audio media. This occurrence can be credited to a variety of factors. First, radio and podcasts can be cheaper and easier productions than film or

My second trend review comes from the media section of The New York Times. The content of the article written by Ben Sisario explained the success of music streaming services with Hip-Hop and R&B fans. This is article was written after Drake and Future released a joint mixtape exclusively for Apple Music. Apple Music is one of the many music streaming apps, such as Spotify, Tidal, Rhapsody, which provides fans with exclusive content from artists. These apps have revolutionized the music and entertainment industry, which has been hurting due to materials being available to the internet for free.

Music has always acted as an effective vehicle to enhance people’s lives and connect people together. Ever since the advent of the Internet, news and pop culture has been able to easily reach millions of people not only in the United States, but across the world. Music has become an even more effective medium over the past decade through the use of websites and programs that allow people to listen to music and view media online. To this day, music represents one of the major avenues of pop culture and media that people consume on the Internet daily. Social media websites like Facebook and YouTube have over a billion users (Protalinski; “Statistics”). Media that gets posted to websites like these have the potential to be viewed by some of the largest and varied audiences in the world. Artists have the ability to release music videos and promotional material online, which contributes significantly to the amount of units they sell. In 2015, many artists were able to sell millions of units and

Their music collection continues to multiply, while new songs and upcoming artists are added each day, giving users a continuously evolving musical experience. Consumers typically rely on traditional radio or word-of-mouth to discover new music. Traditional radio is filled with commercials, and disrupts the listening experience. Unlike pick-to-play services like iTunes and Rhapsody mentioned above, Pandora fills a niche because it offers new listening choices coupled with fewer commercials per hour . This listening package combined with its library of codified music is Pandora’s strength and creates a barrier for entry into this market.

Over the last fifteen years, the music industry has been revolutionized by technological improvements. It all began with the creation of the mp3 file format; music suddenly became easy to distribute. Napster took advantage of the new file format by creating a peer to peer network, which composed of the first on-demand streaming company. While their company was riddled with lawsuits, they became the initial leaders for digital music. With iTunes’ release, providing users a digital marketplace, the market began its initial shift. The desire to buy and listen to albums’ in entirety diminished; the industry changed to a singles market. In 2008, Spotify noticed the à la carte downloads that made iTunes quite valuable. Using Napster’s peer to peer model as an initial framework, they created a peer to peer system where they actually paid royalties to the copyright holders. With a freemium service, people could listen to whatever song they wanted as long as they could tolerate intermittent advertisements. Yet what Spotify has managed to do, which no other music streaming company has done, is that they have been able to amass a 40% premium user rate, an astonishing number especially when compared to Pandora’s 5.6% paid user rate. Despite streaming services, particularly Spotify, negative reputation, their entrance into the music industry has not only increased exposure for indie artists, but is also revolutionizing the industry.

The podcast is named, Danger Ahead because it is meant say that life itself is a risk and you cannot avoid risk taking, because a risk a lot of the time means a result in death and to live, results in death. The theme of the podcast,Danger Ahead, to take more risks , the podcast begins with a excited intense tone which is achieved through a loud screaming audio, which is complemented by intense guitars. In addition the podcast begins with two brief clips from interviews that will later appear in the podcast, this is done to create the flashforward plot line which is used to create as much thrill as possible. Afterwards the introduction begins with a cut of the music and dull voiced explanation of the narrator's lack of courage, this is done

The rapid evolution of music distribution over the past six decades is no doubt nothing short of a phenomenon; from the vinyl record of the 1950’s and the many forms of cassette tapes introduced in the 60’s and 70’s, to the compact disc of the 80’s and the digital media formats of the present day. It is certain that the advancement of technology in these ways has had a dramatic effect on both the way we listen to our favorite artists and the way we interact with music. Furthermore, the rise in the digital music age has also changed the way we value music, or rather, devalue music. Through the evolution of big box retail stores, internet file-sharing and digital music streaming services, today’s music artist is losing profit from music

The Music Industry’s everlasting challenges have most recently undertaken targeted the digital consumption of music. As technology increases accessibility with media, specifically music, companies such as Spotify, Rhapsody, and Pandora have all taken a leap toward the online-streaming subscription route. Unfortunately, due to the lack of support from Artist’s and their management in the past, piracy of digital music, and matching royalty rates with their limited revenue streams, these companies face the difficulty of becoming the go-to access for music consumption.

The music industry has experienced a difficult period for the past decade. since the initial decline of Napster both record labels and artists have seen their revenues dwindling. As the music industry has progressed vinyls were swapped for CD’s and more recently on demand audio streaming. Since its introduction, digital audio streaming has been regarded as the demise of the audio industry by some artists and promoters, however, it is also perceived as the future of the industry as it has shown promising growth over its relatively short existence. This is due to various positive and negative factors that are entwined in the system, This factors being primarily overall revenue and profitability of the method, as much as convenience for both consumers, promoters and artist. In order to understand such debate, one must first assess the actual definition of music streaming, furthermore, identifying its effects towards the music industry and what could be regarded as its life blood: Artist income and average revenue.

The music industry has been undergoing a massive disruption owing to the change in consumer behavior with regards to how they consume music. As a result, the

The evolution of the music industry follows the familiar pattern of digitization. Innovation began with the introduction of the vinyl record, transitioned from the cassette tape to the compact disc and landed us in an era of digital downloads. The emergence of music streaming services like Spotify has progressed the industry even further, giving consumers the ability to access music on demand using download-free online platforms. Spotify faces criticism from artists as a result of the overlap of creativity and commerce. They argue that business activities corrupt creativity, transforming it into a tool for profitability rather than an outlet for expression. Artists insist that Spotify deters album sales, favors established artists and fails to support them financially. However, Spotify was created for consumers. It delivers an accessible alternative to purchasing and downloading music. The interplay between creativity and commerce is changing the nature of the music industry. Spotify has adapted to this change, providing a platform that supports both artists and consumers. Through analysis of the market, artist’s revenue, record labels and consumers, I will argue that artists should accept the evolution of the industry and support Spotify.