Promotional Podcast Analysis

Despite the fact that overall listenership of podcasts is on the rise, there is one factor that could be standing in the way of it experiencing huge growth in the United States. In 2015, only about half of all Americans age 12 or older said that they were familiar with the term “podcasting”, a number that has remained relatively unchanged over the years.

During the work week, internet radio has approximately three times the amount of listeners as all broadcast radio channels combined at all times of the day [1]. While broadcast radio is quickly declining, there is still about $16 billion in advertising revenue coming into the industry [1]. This is a large enough amount of money that broadcast radio won’t die out in the next couple years. The radios can still play the hot new hits from major artist and obtain enough listeners to create advertising revenue. As listeners have migrating from AM radio to FM radio to internet radio, the major advertisers have followed right behind them. The advertising companies want to market where they can hit the most consumers for the smallest amount of money. If there is three times the amount of people listening on the internet than on broadcast radio; it only makes sense to advertise on the internet radio and hit three times the amount of consumers as the same add on broadcast radio would. As we move further into the future, the music industry will be less about selling music to the consumer through iTunes, CS’s, or MP3’s and turn more to selling listeners to advertisers to make the money.

Despite the competitive landscape Pandora enjoys, they need to generate a revenue stream that goes beyond the listeners. In a world where ‘free’ rieigns, a customer is not going to be eager to pay for a service when an alternate, but less desirable option, is

Ask anyone how they listen to music the answer will likely be through any means of easy access at an affordable cost. A study conducted by news outlet Nielsen 's Music 360 claimed, “Americans streamed 164 billion on-demand tracks across audio and video platforms in 2014”. The rapid increase in popularity music streaming platforms are experiencing leaves people wondering what that means for the music industry. When more consumers utilize the on-demand method of entertainment access, how does that translate to the artist being accessed? Astra Taylor contributes to this discussion in her book, “The People’s Platform: Taking Back Power and Culture in the Digital Age”. She lays criticism upon the idea of a more digitized

In recent years, radio has made even more developments that have made listening to your favorite music even easier. With a simple internet connection, you can listen to streaming audio from almost any radio station all over the world. A new trend in radio broadcasting is also the podcast. This is where individuals put together a recording that resembles a radio show and then post it online for anybody to listen to. In addition to these developments, there is also the creation of the subscription-based radio services. Sirius and XM radio are not controlled by federal regulations in the same way that normal airwaves are governed. This gives both listeners and broadcasters more options to fit their listening pleasure. Made popular

The podcast Serial, hosted by Sarah Koenig, follows the riveting murder mystery of Hae Min Lee, a well-loved senior at Woodlawn High School. The prime suspect was her ex-boyfriend, Adnan Syed, with whom she had broken up prior to her death. Throughout the series, Koenig analyzes court transcripts and investigates the prosecution’s evidence in order to determine whether or not Syed’s incarceration was justified. Due to the absence of physical evidence and numerous inconsistencies in the state’s allegations, Adnan Syed is innocent in the murder of his ex-girlfriend, Hae Min Lee.

Since music streaming on the cloud has begun, it has changed the way people listen to music and also the way that artists share and promote their music. The music industry started out sharing its products by selling hard copies like vinyl record and tapes. People who purchased this music who wanted to listen to it on the go or share it with friends had to physically transport

My second trend review comes from the media section of The New York Times. The content of the article written by Ben Sisario explained the success of music streaming services with Hip-Hop and R&B fans. This is article was written after Drake and Future released a joint mixtape exclusively for Apple Music. Apple Music is one of the many music streaming apps, such as Spotify, Tidal, Rhapsody, which provides fans with exclusive content from artists. These apps have revolutionized the music and entertainment industry, which has been hurting due to materials being available to the internet for free.

The internet changed music in many ways, but one important way is music streaming. Music streaming means listening to music in “real time”, instead of downloading a file to your computer or device and listening to it later. Many artists believe that music streaming services such as Spotify or Pandora don’t reward them enough for the right to play their music. Artists want people to purchase songs and albums through traditional ways, this includes stores or iTunes or anywhere else (Alexander 2015).

Streaming music emerge with the rise of technology to improve the music industry, from giving artists more control of distributing their content to improving the music listening experience for consumers. In addition, it also granted unsigned artists looking for exposure the ability to download songs and interact with their audience without the interference of record labels.

He can still remember it as if it was yesterday – how he had his heart broken for the first time and not tell anyone. Through his growing years, his mom bought him numerous records of his favorite artists. He loved it dearly and listened to it every day. When he realized that some of it had been broken, he tried searching for new copies on record stores, but he was not able to find any. On the back of his mind, he was asking, “How can they not carry those amazing records anymore?” However, all those years of pain were momentarily forgotten when music streaming was introduced in the 2000’s. “It was life changing” he said. Now, he would be able to listen to his favorite music through Spotify, Pandora, and YouTube. Streaming is the ability to listen to different songs, and watch videos without having to download the file; it is very convenient, and most people find it a blessing, for they can listen to the type of music or even a particular artist that they desire in just one click and cost-free. However, some believe that although it is beneficial for most people, streaming music comes with a huge price. Unseen by the naked eye, streaming music exponentially ruins the music industry.

Over the last fifteen years, the music industry has been revolutionized by technological improvements. It all began with the creation of the mp3 file format; music suddenly became easy to distribute. Napster took advantage of the new file format by creating a peer to peer network, which composed of the first on-demand streaming company. While their company was riddled with lawsuits, they became the initial leaders for digital music. With iTunes’ release, providing users a digital marketplace, the market began its initial shift. The desire to buy and listen to albums’ in entirety diminished; the industry changed to a singles market. In 2008, Spotify noticed the à la carte downloads that made iTunes quite valuable. Using Napster’s peer to peer model as an initial framework, they created a peer to peer system where they actually paid royalties to the copyright holders. With a freemium service, people could listen to whatever song they wanted as long as they could tolerate intermittent advertisements. Yet what Spotify has managed to do, which no other music streaming company has done, is that they have been able to amass a 40% premium user rate, an astonishing number especially when compared to Pandora’s 5.6% paid user rate. Despite streaming services, particularly Spotify, negative reputation, their entrance into the music industry has not only increased exposure for indie artists, but is also revolutionizing the industry.

People are interested in hearing something new everyday on broadcasting radio stations. It can be news, music, sports, etc. What is interesting is how news from a radio station snatches a huge number of audiences. It is well known that people are interested in particular topics that keep them tuned in for new news content. Studies and writings published by researchers in this topic have been evaluating how listeners are attracted to a specific radio station as well as how media content is broadcasted all over locations in the world. By being tuned into a radio station, listeners are willing to hear more future news content to be broadcasted

Today, MP3s start losing relevance and a new chapter of the digital era continues with streaming. Because Internet speeds are faster and people are more comfortable with technology, it leads to this innovation 's popularity. Through an ad-supported service or for a monthly fee, music lovers have access to a seemingly unlimited library of music at their fingertips (Jones, Fly). As stated before, consumers value convenience, accessibility, and portability so streaming is

Over the past few decades, the way in which we gather and listen to music has changed substantially. From vinyl albums to virtual music tracks, the world of music has evolved and will continue to grow even further in the not so distant future. By continually adapting to the ever changing environment, Spotify has emerged to become one of the leading platforms in today’s world of online music streaming (Chandler, 2011). However, Spotify is far from perfect.