Promotional Strategies For The Promotion Mix Essay

The promotionPromotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The pace and creativity of some promotional activities are almost alien to normal business activities.The cost associated with promotion or advertising goods and services often represents a size-able proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective.

Describe the promotional mix used by two selected organisations for a selected product or service.

This is the medium used by the firm to communicate with its target customers about the product positioning and the value offered. While launching a new product, Promotion creates awareness about the products or share information on how this service can solve customer’s problem. Once the customer makes the purchase decision and the purchase is executed, the company shifts promotional focus on retaining the customer and applies suitable promotional strategy. By combining personal and non-personal selling efforts a firm can aspire to “create a new customer and keep him” (quoted by Levitt). Therefore, for Target to successfully launch and sustain the product line for children, it is crucial to pay close attention to products and promotions from the marketing mix. The following recommendations will help Target to plan their marketing

Explain the role of promotion within the marketing mix for a selected product or service.

After researching other websites and competitor ads for prices, it was determined that H&R Block is comparable to, if not lower priced than most competitors in the Metro Phoenix area. Their pricing is low

The products that people buy are promoted to bring in new consumers. Promotion requires an organization to have a lot of time. Also a promotion should be clear and t o the point.

Identify consumer priorities, needs and preferences. In what ways do they impact the marketing mix.

They are a leading retailer of home and garden improvement products and a major supplier of building materials to trade.

Braaap has four main distinct components in its marketing mix. These four components are super lite, kids, road and electronic. The four different components of marketing mix serve different needs of different groups of targeted customers.

The main key characteristic of this organisation is dirt bike, high significant for “racing”. Their significance to the market is metal test, customises, designed in Australia and having franchise.

Toyota has a manufacturing facility of the overseas of 50 in 27 countries, and is doing business expansion globally. Moreover, the Toyota car is sold by 160 countries of an overseas. The number of dealer is 8,485 dealers in the world (Expect Japan), and there are more than 270 dealers in Australia. We can buy Toyota’s product everywhere.

In business, it is important to use various and innovative promotional strategies to expand the demand of your product and to earn more consumers. It is one of the main things a business or a company must do to keep on working. There are 3 different ways to promote a product: to show information to

The term "product" refers to tangible, physical products as well as services. A product is everything one receives in an exchange,

Marketing & Sales Manager: Will be responsible for planning, developing, implementing, and evaluating advertising, merchandising, and trade show promotion programs; developing field sales action plans, and creating and maintaining online presence, including social media action plan, website and e-commerce capabilities. Will develop and evaluate retail sales opportunities in natural food stores, coffee house partners, boutique retailers, day spas and hotels. Works closely with CEO and Operations Manager to make improvements to existing products, develop new product lines and offerings and grow the Uncommon Ground brand. Reports to CEO.

Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.