Proposal for a Fitness Center in TI Essay

Since corporations tend to plan in a larger way, rather than small, LA Fitness would like this group of stakeholders to believe the company is one of the best internationally to plan, organize and coordinate special fitness events and programs because of its high customer focus and numerous contacts for them and their employees.

“Mobridge, South Dakota, founded in 1906, is a city with a rich history and an economy driven by tourism and recreation.” (City of Mobridge, South Dakota 2016) Missouri River Pins and Pizza was built in 1998 to enrich the lives of the youth in Mobridge, South Dakota. It was a bowling alley until 2005, when it burned down. Many years ago, I remember celebrating not only my birthday, but many other of my friends’ birthdays there. They had the best pizza ever. When it burned down, it left and still leaves no place for the youth to gather. Mobridge no longer attracts many families and the youth are turning to crime as their only pastime it seems nowadays. The best solution to remedy these problems is to build an activity center attached to a fitness for all ages of Mobridge and surrounding communities to gather, keep obesity rate down and mostly keep the youth out of trouble.

Nationally, Orangetheory Fitness is the fastest growing fitness franchise, at least partially due to the innovative ideas it brings to fitness. In detail, Orangetheory Fitness locations in Ann Arbor and nationally are effective in communicating the brand to community members using social media among other tactics. The reason that this brand strategy works is because of the niche industry that Orangetheory Fitness is in: a specialized fitness development program that is beyond just a gym. While there are other fitness centers out there that follow a similar strategy, none of them have established a sense of community, that’s Orangetheory’s competitive advantage.

Through this case study I will be discussing strategic management. Strategic management can be defined as a process where an organization attempts to determine what actions need to be taken to achieve the overall objectives and more importantly how to meet them (Mello, 2015, p. 114). For a company to strive and meet their goals, deadlines, and missions they must stay conscious of the strategic plan put in place for the success of the company. If the company does not have a good strategic plan the company could fail. With correct planning a company could succeed without fail. Something that needs to be taken into consideration in the strategic plan should be investing into the company’s human assets. At first it may look like it is causing the company more issues however in the long run it will strengthen the company and moral making a more successful company. This could help with customer relations, and the organization status which will help produce additional revenue for the company.

For a fitness center or health club, the biggest and most ongoing variable cost to think of is maintenance and repair of the equipment. To maintain quality, of the fitness equipment must be kept in prime condition at all times. Although monthly and routine checks of the equipment may be part of an employee’s responsibilities, replacing or repairing damaged equipment could be a cost that varies greatly from month to month. One way to try to reduce or manage this variable cost is to ensure equipment is inspected regularly and problems are being addressed while they are still small.

The health club industry has continued to see an increase in the amount of health clubs/fitness centers. Since 1992, the United States has seen the number of health clubs increased by almost 40 percent, from 12,635 to 17,531 facilities. It has also seen an increase in membership by almost 60 percent, from 20.8 million to 32.8 million. What this all means for Fun 4 Life Fitness Center, LLC is that the market is ever growing which translates to more competition. Most fitness centers offer a variety of services to address the needs and convenience of the customers. Some of these services includes personal trainers, facilities with state-of-the-art equipment, and programs that cater to mostly every demographic.

Fitness is in. The percentage of people belonging to health clubs and gyms has doubled over the past 20 years. More growth is expected, fueled by an aging Baby Boomer generation in search of eternal youth and the reality that regular exercise can prevent or control diseases that are driving health care costs relentlessly upward. The 24/7 fitness opportunity is the newest model of fitness centers today.

While it is clear that Pitney Bowes is a pioneer with employee health there are still areas that can be improved as they continue to strive for innovation and improvement. Pitney Bowes has around 12,000 ‘dispersed employees’ based over 600 client sites averaging 39 years of age and who tend to earn a lower income than employees at their corporate facilities. This group of people being dispersed is inherently going to be detached from the culture of health within the organization. This is especially problematic because this group of employees tends to represent the people who need help the most. Critelli explains, “It is critical to our bottom line that we find a way to bring them in to our culture of wellness” (Porter & Baron, 2009, p. 18). You hear that ‘attitude is everything’ from the time you are a child, this is no different in the corporate world. Pitney Bowes’ programs will continue to thrive and the health of

This survey also concluded that only one third of workers choose to participate in their organizations health promotion activities. Only 53% of those surveyed responded that they feel valued by their organization. To follow current research, UnityPoint Health has implemented a variety of health promotion initiatives within the last six years I have been employed with them. They have implemented the use of insurance discounts if the employee is within a specified body mass index range, is a non-smoker and does not have their spouse on their insurance. They have also implemented restructuring an open unit in the hospital into a small gym and workout area. They have purchase several pieces of gym equipment, including treadmills, stationary bicycles, free weights and mats used for yoga. This area was renamed FitZone by St. Luke’s. The FitZone is free to use for all employees and immediate family members. This appears as a great investment in employee health and wellness. Unfortunately, finding time to frequent the FitZone does not always fit into our busy lives. Esposito & Fitzpatrick (2011) found a positive correlation between nurses exercising and their ability to teach their patients the importance of exercise. This is another way to keep the employee healthy with an added

The company has paid health club memberships for all employees, including buses run regular routes to transport employees to and from the campus to the gym (Benefits).

Effective and efficient companies will need information on the country and the industry before setting up their operation in the stated area. This report focuses on Fitness First as one of the leading global health club companies and Singapore as the chosen country. The purpose of this report is to provide the PESTLE analysis on Singapore along with the Porter’s 5 forces analysis on fitness industry in the country, to understand how the company entered the industry’s market. The structure of this report will be as following; company background, country background, PESTLE analysis, Porter’s five forces, strategic recommendations, and the conclusion.

With new technology taking over everything from heart monitoring to sleeping patterns, REI has taking advantage of having a variety of options in the fitness electronics department that can cater to the new generation techies. I believe REI marketing strategy for this particular category would be the health conscious individuals looking for that extra support. What is great about REI is that they actually offer expert advice where they compare different brands and electronics to help guide the customer. They also have related articles where the customer can read more about the products if needed.

Employees need to be physically recharged at work and this could be done through a company sponsored gym membership, group yoga sessions, and other physical activities that promote a renewal of energy. Most companies just have a gym or provide a local gym membership but those organization who go the extra step is evident in the organization's productivity. Google, for example, has slides from top floors, volleyball courts,

In today’s busy world, it can be hard to find the time to even think about one’s fitness, let alone actually do anything to maintain it. The average person has school, work, family, pets, and many more distractions in their life to ensure their fitness is left on the backburner. However, when the thought of exercise does eventually enter their mind, the thought that often comes forefront is that of the gym. The concept of a gym is simple, populate a building with the necessary equipment for a variety of physical activities, attracting people who want to get that perfect body or even just get back in shape. However, many people who have never frequented a gym often come up with a plethora of reasons not to go.

The fitness industry is one that is rarely thought of as an electronic industry. However, in recent years, more and more fitness related smartphone applications including workout planners, calorie counters, support forums, and many more fitness centered resources have become available to the public. This big move from time sensitive face-to-face fitness instruction to convenient face-to-screen instruction has changed the way that the fitness industry operates. With the rising rollout of fitness apps geared toward the convenience of the user, fitness instructors, personal trainers, and the like have had to go to extreme measures in order to keep up with the rapidly changing digital fitness environment. This paper will outline the evolution of the fitness industry to illustrate its move from an entirely brick and mortar operation to a largely electronic industry. This paper will also discuss the reasons behind the switch and the pros and cons associated with each way of getting fit.