Public Colleges Must Select A Market Strategy

Television advertising on CNN, MSNBC, and Discover channel was the most successful in attaining higher enrollment (Heller, 2001). The segments of target markets are based on the opportunities and resources of the university. The goal of the university is find the target markets that match the needs or wants of the market at the time. Capturing this target market of young and recent graduates would mean a substantial jump in profits and growth for the university.

There are three schools students may have an interest in, these colleges are: Cal Poly Pomona, San Diego State University, and the University of Hawaii at Manoa. The information a student could research are graduation rate, admission rate, jobs out of school, curriculum, greek life, and the student to faculty rate. With the curriculum set at each university, many courses are offered to potential students. After one earns a degree, based on a specific curriculum, schools try to help one student get a job once that pupil have graduated. In the upcoming paragraphs one student could participate on campus: the fun in engaging in greek life, or how in class, the student to faculty ratio may affect a student 's learning. By gathering information

A target market denotes a section of customers that a business aims at selling its products and services to. Markets can be segmented on basis of geogrphical area, the demographic factors, the psychographic factors, and the behavioral factors of the target population. Demographic market segmentation is determined on factors such as age, sex, occupation, religion, the level of education, and generation it determines the perceived benefits of the product. Based on the demographic features, Harkins Theatres majorly targets parents and children.

For Hillsborough Community College to attract the most students and achieve higher retention rates, Differentiated Marketing would be the best practice. Because Hillsborough Community College is predominantly diverse, target marketing groups should include dual-enrolled students, recent high-school graduates, young adults, and career-oriented adults seeking higher education. A smaller marketing group to consider is the mature adult over the age of 60 who are seeking recreational classes. Promotional messages should be developed to target each group in order to increase attraction and retention in each group category. The main marketing focus of HCC has been on the high school market, and not in actively recruiting the adult market (Clarus 16). Though the high school market may always display a greater percentage of students attending HCC, other marketing groups may show an improved interest if promotional messages are targeted to each group, thus increasing overall attendance.

Community college is a great institution for students to start their educational journey. Especially when they do not have the funds or lack some of the prerequisite that a university would require. Community college was created to serve the community, traditional and non-traditional students with the best higher education and lifetime learning opportunities. The faculty and staff members at a community college is there to provide leadership in education while going above and beyond to recognize the needs of the students and the community by providing excellent educational programs and support services that are available to all who have the opportunity to take advantage of them. “Student services now include recruitment and retention, counseling, student activities, student health, financial aid, academic support, career centers, transfer centers, and supplemental services such as transportation, child care, and services tailored for specific populations of students” (Cohen, Brawer, & Krisker, 2014, pg. 209). My philosophy in fulfilling the role and mission of the community college, is to establish the mission, vision, goals and values to guide all students on their journey to strive to become successful both in school and in today’s economy.

According to Kaplan (2013), students’ motivation levels are easily influenced through extrinsic forces in schools. Such forces can be attributed to simple events such as prom and graduate night. It is imperative to think of various solutions to this motivational issue because students who are planning on attending a four-year postsecondary institution might be at risk on losing their admission. Furthermore, losing their admission at this stage can signify no other option than attending a community college. It is important to note that though there are plenty of benefits in attending a community college this paper will focus only on students who plan on attending a four-year postsecondary

One of the major pieces to becoming a successful business man/woman is receiving a college education. A college degree is viewed as a necessity and is slowly becoming an unreachable goal for some people. Most believe that the cost of college has been rising and continues to rise, and that the rate of increase is outpacing that of other costs (NAICU). As the cost of college rises, families have to change their way of life to be fortunate enough to send their children to college. Along with changing how families’ live, many other problems are produced in various ways. The cost of college should be lowered because it imposes a burden on parents and their children, causes some students to alter their choice of which college to attend, and

After graduating from high school, it’s a time to start fresh and find your personality.There are many choices that we as young adults have to make about how we are going to continue on with our lives, and get to where we want to be. Furthering our education in the long run will help us have happier, successful lives. Going to college, is a big part of many people’s lives, and a choice that many will choose to get to their next goal in life. Although, when one is looking into what route they are going to choose, there are many options to pick from; a public and or private university, a community college, a technical school or even going into the military to help pay for the high tuition. In this paper, I’m going to discuss the tuition, class sizes and what they have to offer.

Dr. Owen Phillips you will be interested in my report regarding the impact on the market for four-year colleges and two-year colleges. While also showing some analysis on the market for two-year colleges and four-year if the proposal for free education of two-year colleges was approved. There is some uncertainty with this proposal and its effects on certain four- year colleges. Tennessee is the only state who as implemented this new proposal of free two-year colleges. Their example should be used to see the effects of both two-year and four colleges and the impact it had on the supply and demand of each market which have ensued since. An important factor in determining the effects on the market for both colleges is the students, ultimately

The cost of tuition among colleges and universities is highly diversified and indefinite. Students shouldn’t be financial problems that are associated with the high tuition cost for their education because it creates unnecessary stress and financial problems. The student’s primary concern should be their academic performance and learning. The tuition fee includes extracurricular expenses such as lifestyle amenities that may not be essential toward the student education yet they are still being charged for it. Universities and colleges are lacking a stable and regulated tuition system to provide a better education for a reasonable price. The high tuition cost affects the academic performance, enrollment in higher education, and increase

Many students go to college to make more money; therefore, colleges needs to improve the

With the increase in completion between institutions to enroll students, marketing and recruiting expenses have increased, and social media skills for recruiters are now a necessary skill. With more students applying, there is more competition for financial aid dollars and a bigger demand for student services. The decline in public funding means higher tuition and less opportunity for those from lower socio-economic backgrounds. College presidents and other stakeholders are watching the trends in admissions and are searching for solutions to solve issues that block college access.

Attending college is just another step in life that will benefit you in the long run. Growing up in the U.S. we have been naturalized into following key steps, that are necessary to ones success. Leaving college to be one of the last barriers an individual must accomplish in order to become what society deems as successful. Using Ball State University as an example we will be discussing these three primary objectives, education, service, and research. In addition to identify who they serve as far as their fellow students and the general public. Lastly we will be discussing any adjustments to the publicness if the organization.

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

Marketing Objectives. This marketing objective will consist to increase choice riders and millennials by 15 % during 2 years. It will consist to retain and regain these target markets. It will have for objective to attract choice riders from the Magnet School Program and the different universities of the city.