Public Colleges Must Select A Market Strategy

A target market denotes a section of customers that a business aims at selling its products and services to. Markets can be segmented on basis of geogrphical area, the demographic factors, the psychographic factors, and the behavioral factors of the target population. Demographic market segmentation is determined on factors such as age, sex, occupation, religion, the level of education, and generation it determines the perceived benefits of the product. Based on the demographic features, Harkins Theatres majorly targets parents and children.

Dr. Owen Phillips you will be interested in my report regarding the impact on the market for four-year colleges and two-year colleges. While also showing some analysis on the market for two-year colleges and four-year if the proposal for free education of two-year colleges was approved. There is some uncertainty with this proposal and its effects on certain four- year colleges. Tennessee is the only state who as implemented this new proposal of free two-year colleges. Their example should be used to see the effects of both two-year and four colleges and the impact it had on the supply and demand of each market which have ensued since. An important factor in determining the effects on the market for both colleges is the students, ultimately

For Hillsborough Community College to attract the most students and achieve higher retention rates, Differentiated Marketing would be the best practice. Because Hillsborough Community College is predominantly diverse, target marketing groups should include dual-enrolled students, recent high-school graduates, young adults, and career-oriented adults seeking higher education. A smaller marketing group to consider is the mature adult over the age of 60 who are seeking recreational classes. Promotional messages should be developed to target each group in order to increase attraction and retention in each group category. The main marketing focus of HCC has been on the high school market, and not in actively recruiting the adult market (Clarus 16). Though the high school market may always display a greater percentage of students attending HCC, other marketing groups may show an improved interest if promotional messages are targeted to each group, thus increasing overall attendance.

The specific audience in the first report would be for college students as they are trying to appeal to them. The purpose of the report is to explore this idea and inform students of how the contest works. University students would be the audience for the second report as the purpose is the inform students and the campus about what is going on. The specific audience for the third report would be college students as corporations are trying to inform them of new products and getting them to purchase them. The purpose of this report is to inform students on what student marketers are doing and how they are getting you to purchase their products.

According to Kaplan (2013), students’ motivation levels are easily influenced through extrinsic forces in schools. Such forces can be attributed to simple events such as prom and graduate night. It is imperative to think of various solutions to this motivational issue because students who are planning on attending a four-year postsecondary institution might be at risk on losing their admission. Furthermore, losing their admission at this stage can signify no other option than attending a community college. It is important to note that though there are plenty of benefits in attending a community college this paper will focus only on students who plan on attending a four-year postsecondary

There are three schools students may have an interest in, these colleges are: Cal Poly Pomona, San Diego State University, and the University of Hawaii at Manoa. The information a student could research are graduation rate, admission rate, jobs out of school, curriculum, greek life, and the student to faculty rate. With the curriculum set at each university, many courses are offered to potential students. After one earns a degree, based on a specific curriculum, schools try to help one student get a job once that pupil have graduated. In the upcoming paragraphs one student could participate on campus: the fun in engaging in greek life, or how in class, the student to faculty ratio may affect a student 's learning. By gathering information

Many students go to college to make more money; therefore, colleges needs to improve the

One of the major pieces to becoming a successful business man/woman is receiving a college education. A college degree is viewed as a necessity and is slowly becoming an unreachable goal for some people. Most believe that the cost of college has been rising and continues to rise, and that the rate of increase is outpacing that of other costs (NAICU). As the cost of college rises, families have to change their way of life to be fortunate enough to send their children to college. Along with changing how families’ live, many other problems are produced in various ways. The cost of college should be lowered because it imposes a burden on parents and their children, causes some students to alter their choice of which college to attend, and

After graduating from high school, it’s a time to start fresh and find your personality.There are many choices that we as young adults have to make about how we are going to continue on with our lives, and get to where we want to be. Furthering our education in the long run will help us have happier, successful lives. Going to college, is a big part of many people’s lives, and a choice that many will choose to get to their next goal in life. Although, when one is looking into what route they are going to choose, there are many options to pick from; a public and or private university, a community college, a technical school or even going into the military to help pay for the high tuition. In this paper, I’m going to discuss the tuition, class sizes and what they have to offer.

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

Community college is a great institution for students to start their educational journey. Especially when they do not have the funds or lack some of the prerequisite that a university would require. Community college was created to serve the community, traditional and non-traditional students with the best higher education and lifetime learning opportunities. The faculty and staff members at a community college is there to provide leadership in education while going above and beyond to recognize the needs of the students and the community by providing excellent educational programs and support services that are available to all who have the opportunity to take advantage of them. “Student services now include recruitment and retention, counseling, student activities, student health, financial aid, academic support, career centers, transfer centers, and supplemental services such as transportation, child care, and services tailored for specific populations of students” (Cohen, Brawer, & Krisker, 2014, pg. 209). My philosophy in fulfilling the role and mission of the community college, is to establish the mission, vision, goals and values to guide all students on their journey to strive to become successful both in school and in today’s economy.

Television advertising on CNN, MSNBC, and Discover channel was the most successful in attaining higher enrollment (Heller, 2001). The segments of target markets are based on the opportunities and resources of the university. The goal of the university is find the target markets that match the needs or wants of the market at the time. Capturing this target market of young and recent graduates would mean a substantial jump in profits and growth for the university.

Marketing Objectives. This marketing objective will consist to increase choice riders and millennials by 15 % during 2 years. It will consist to retain and regain these target markets. It will have for objective to attract choice riders from the Magnet School Program and the different universities of the city.

McDonalds is a multibillion dollar company and the key to their success relies on their uniformity and standardization of products and service. Many company’s and business seek to replicate their success one business venture in particular is the industry of for profit colleges. These for profit colleges are trying to copy McDonald’s supremacy over other competing business by trying to replicate there vast customer variety and fast quick service. In this specific case of profiting colleges they are trying to draw in more students then community, private and public colleges. What these for profit colleges are doing are occasionally illegal and feed their students false hopes of high paying jobs and brighter futures.

Due to the growth of competition, marketing has become a vital action for non-profit organizations. According to Thomas Hayes, author of New Strategies in Higher Education Marketing, colleges and universities provide a prime example of this movement in non-profit organizations. The marketing of higher education institutions have regained a respectful volume of prominence and consideration. Nevertheless, just like numerous non-profit organizations, higher education institutions usually take a sales angle approach to marketing. The sales angle is predominantly an aggressive campaign through advertising and individual selling. In marketing higher education, an incredible burden has