Public Relations Personnel : Graphic Artists And Designers

The company knows the demands of the customers and they are well orientated in the service and the knowledge of the products and this is the element that makes them prosperous. Jean’s Rare Find Books belief in customer service and satisfaction enables a comfortable and peaceful atmosphere and in return produces a strong customer loyalty for the company. Customer satisfaction and customer retention externally and internally is measured by the perspective of the customers and thus implements the reason for the company’s prosperity. Customer perspective is a key factor on how the customer views the company.

Customers want the business to produce quality products at reasonable price. You have different types of customers. There are different types of customers there are loyal ones, young ones, elderly, family or one-time customers.

Lynda went on to discuss how she feels with budgeting being a factor in the planning process; it is likely that a plan without a budget established would be at risk of not being successful. Chris also notices in his workplace that budgeting played a huge role and must be focused on. As long as money is being controlled and resources are within reach, a business can have plans and goals. The control of money and the ability to budget is the glue that holds a business together, even when sales decrease. For instance, you have a short in sales one month, the last thing you want is someone being irresponsible with where money is being spent otherwise you may never

Budgeting systems turn managers’ perspectives forward and by looking to the future and planning, managers are able to anticipate and correct potential problems before they arise (Horngren, Foster & Datar, 2000). Through budgeting, management can plan ahead and maintain enough cash to pay creditors, to have adequate raw materials to meet production requirements, and to have sufficient finished goods to meet expected sales (Kieso, 2002).

Understanding and listening attentively to the customer is important to the success of a business.

9) Explain how to deal with different customer behaviours and personalities to achieve customer satisfaction.

It is important that you allow customers to voice their concerns as this shows that they are interested in what

P3 – Explain how focussing on the customer, by providing good customer, is essential to retailing

Thirdly, to know and understand the situation and condition of customers is significantly important for seller. When customers buy something which is not on the shopping list, the decision might seems like that it is completely depends on one’s thought, but it is not. The decision is depends on the customer’s surrounding condition like a smelling. For example, Malcom Gladwell points

I am a top performer because I always have strived for excellence throughout college, which in turn allowed me to graduate a semester early. In addition, I held multiple leadership positions throughout college, including President of Lambda Pi Eta, the national communications honor society, my college's Student Alumni Association, and Vice President of my college's chapter of the Public Relations Student Society of America (PRSSA).

2. Advocacy: Since a public relations professional works as an advocate for the public, it is important to provide the public with pertinent information so that people can make informed decisions. For instance, when presenting information to the public, it's important to provide views from different sides and/or people, as well as all of the relevant facts.

Maintaining a healthy financial position requires careful financial planning and budgeting. Businesses use a comprehensive budget to manage their cash and other assets, and to estimate their future sales and expenses, families and individuals should do the same to find and avoid variances that would be disruptive to financial health.

The success of a company depends on relationships with the public such as consumers, suppliers, investors, employees, government and media. Since public relation practitioners are the once who do the actual communication between their organization and its public it is obvious that public relation is a management function.

Due to the early accounts of public relations utilising manipulative practices as a regular tradition, these tactics have thus overshadowed and continued to be the predominant view of public relations within modern contexts. This essay will argue that public relations has evolved considerably beyond the age of press agentry, yet will still acknowledge the existence of some present day uses of these schemes. Firstly, this essay will explore the history of public relations to establish and enforce the need for change within the profession. Secondly, this essay will discuss the various new practices and procedures of public relations implied into modern society and how this aligns with the continuing ethical development of this profession. Lastly, the essay will analyse the use of methods associated with the press agentry period in recent years.

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.