Purchasing Behaviour - Consumer Modeling

The first stage is problem recognition. This is where the consumer becomes aware that they need or want something. For example, say that the consumer is watching television and a commercial for new tennis shoes comes on, they now remember that they are in need of new shoes due to the fact their old ones are worn out. The second stage is information search. This stage is when the consumer thinks back to previous shoes that they have purchased, to get an idea of what they want their new shoes to provide for them such as comfort or style. The consumer also asks friends and family members what they prefer so the consumer can compare it to their preferences. Also, if the consumer wants to go into further research they can go to different stores and compare products and prices. The third stage is evaluation of alternatives. In this stage the consumer may decide they want sandals or dress shoes instead of tennis shoes. The fourth stage is purchase decision. This stage lets the consumer decide where they want to purchase their product and how they are going to pay for it, whether it is with cash, check, or credit card. The fifth stage is the official purchase and the sixth stage is the post purchase evaluation. The sixth stage is when the consumer tests the purchased product to decide if they are satisfied with the outcome. Although there are six stages of the consumer buying process that doesn’t necessarily mean

Two of the environmental factors that CVS uses the most from the Consumer Behavior Model is offering and cultural. CVS’ marketing stimuli of offering value to the customers by having a pharmacy along with household products, as well as the Minute Clinics located in many of the stores to have the convenience of a one stop shop. In fact, CVS is the largest integrated pharmacy health care provider in the US and operates retail and long-term care (Market Line, 2017). The company offers the atmosphere of everything needed in a small and convenient sized store, located on the corner of almost every five-mile stretch (Feyder, 2012). With today’s fast paced lifestyle, customers want to rush in the store, get what is needed, and head to the next

This model is important for anyone making marketing decisions. It ensures the marketers consider the whole buying process rather than just the purchase decision.

The positive outcome with this strategy is that it would create excitement with customers to buy our product compared to the competitors. It would create awareness about our product to our customers and possibly new customers. By implementing this strategy, it could strengthen our market share.

which lead  to  the decline  in sales for isnack 2.0. The lack of connection with consumers

Good food, wine, local cuisine and produce: nice and fresh local food which is prepared and cooked properly. Customers also want to try difference types of wine available in the village

They also think they need to travel to remote and far areas to visit the local Aboriginal tourism and they worry about their safety during the stay. They worry about whether the local aboriginals will have the negative hostile attitude towards them due to the history problems.

36. A consumer's belief about a product may have a positive or negative effect on his or her attitudes about

6. The commercial’s design applies to which step in the hierarchy of effects model? Briefly, explain.

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

Consumers will be more likely to buy the other product if they have bought on-not less likely."

2) Accessibility: The bases used should ideally lead to marketers being able to reach selected market targets with their marketing efforts.

According to Chand (2016), consumer behavior could be referred as a kind of study of how individuals, groups, or organizations choose, purchase, utilize and manipulate for goods, services, and ideas to fulfill their personal’s wants and needs. Due to this statement, Jaideep (2016) mentioned that consumer behavior was considered important because it helps marketers to understand well about the reasons for a consumer to purchase particular goods or services and also find out the best way to present the goods or services to their customers in the marketplace. Therefore, Vesla Technology must create a customer profile which including consumer behavior models or theories as a basis of the profile in order to know well about their customers and come out with the best way to present a multiplayer virtual reality (VR) video game to those consumer. Overall, the three main models which need to include into the customer profile for a multiplayer virtual reality (VR) video game was economical model, psychoanalytical model, and sociological model (Vikram, 2013).

1. Consumers are often` confronted with incomplete information. How do consumers deal with incomplete information for (a) attribute values (b) brands? (give examples)

The black box model shows the interaction of stimuli, consumer characteristics, and decision process and consumer responses. It can be distinguished between inter personal stimuli (between people) or intrapersonal stimuli (within people). The black box model is closely related to the black box theory of behaviourism, where the focus is not set on the processes inside a consumer, but the relation between the stimuli and the response of the consumer. The marketing stimuli are planned and processed by the companies, whereas the environmental stimulus is given by social factors, based on the economic, political and cultural circumstances of a society (Chuahan, 2013). The central aim of effective marketing management is to discover what goes on in the mind of the customer- the black box (source).