Purpose And Purpose Of Labelling

Millions of restaurants would waste money and time year round if they had to incorporate labels to their menu. The employees would have to encounter every ingredient in the dish. Then they would need to add all of the calories together just to see how much is in the whole entire dish. What if they wanted to add an ingredient? Then that would be twice the trouble of adding them up a second time. According to the passage, "We Don't Need Labels'', "Foods for home consumption have been labeled for decades; but according to consumer research, that information has had a minimal effect on sales." This gives an explanation on how wasting money on labels does not effect the sales of that item or dish.

Many consumers are often not aware that a large number of companies do not label everything they put

This activity is to teach participants how to understand what their food label means. This activity will be a part of the “Are you smarter than a Food Label”. Participants who take part in learning about how they can better understand their food label and will be given a goodie bag which consist of a granola bar, bottle water, Crystal Light and pencil, while supplies last. Copies of “The Nutrition Fact Label” will be available on the table. This activity will be used to draw participants into taking part of the “Are you Smarter than a Food Label”

Fats, calories, and unhealthy food, these are all things that are in are foods and without labeling to tell us how much in in there we will never know which foods are healthy and unhealthy. So I have come to state facts and details on why food labelling should be a law and should be enforced.

Branding is about establishing an image of how you would like to be seen and thought of by others. In business, for instance, those people are usually consumers. In other words, companies want clients to think of them in a positive light so they purchase their products.

According to the text in “Label the Meals”, when labels are available, research shows that about one-quarter of customers use it to limit what they decide to eat. This helps customers be more healthy and that is our purpose with labels. These customers that limit what they decide to eat usually end up eating 400 less calories than to when there are no labels. This is needed because over the past 30 years, Americans have nearly doubled the calories they recieve away from home. This is a risk for all of us and can promote sodium and fat consumption.

Individual Assignment 1: Using a company that you are familiar with, explain how factors in the external business environment influence marketing strategies and outcomes

Labeling food is a good thing. Many people in the world have started working out and watching what they eat. Labeling food can help people choose the food that they want and how to balance it. If food was labeled many people could be in shape and not over weight. Many people that keep a good nutrition because of the labels are slim and in a great physical form. Labeling has proven to decrease the percent of people that are over weight. The author of ,"Label the Meals," stated that ever since it was a law to label food that people have been more physical and productive.

Identify consumer priorities, needs and preferences. In what ways do they impact the marketing mix.

Branding is a tool to make the goods of one producer different from another producer (Keller, 2003). Carroll (2008) asserts that branding is a sign of quality, and it is helpful to increase

External environment refers to external aspects of the surroundings of business enterprise, which have influence on the functioning of business. The external environment can provide both facilitating and inhibiting influences on organizational performance. Key dimension of the external environment principally consists of a micro environment and a macro environment.

The internal environment analysis focuses on current marketing strategy and performance, present and anticipated organizational resources, current and projected cultural and structural issues, and the customer environment. On the other hand, the external environment addressed competition, economic growth and stability, political trends, Legal and Regulatory Issues, technological advancements, sociocultural trends, and the SWOT analysis.

An analysis of the external environment includes the factors in a business’s external environment about a business's industry, competition, and political and social environments, and affects the firm’s strategy (Aaker, 2001).

This essay will discuss the marketing environment as a whole, and will look in detail at certain aspects

Marketing environment is in relation to the marketing organization, its internal environment, microenvironment, and macro-environment. In the macro- environment, we identified several forces at play – political, economic, sociocultural, technological and legal (commonly referred to as the PESTL model).