Manual on Module II Introduction to Hospitality By Authors Mr Murray Mackenzie School of Hotel & Tourism Management The Hong Kong Polytechnic University and Dr Benny Chan Hong Kong Community College The Hong Kong Polytechnic University Consultant Mr Tony Tse School of Hotel & Tourism Management The Hong Kong Polytechnic University Introduction to Hospitality Copyright © The Government of the Hong Kong Special Administrative Region All rights reserved. The copyright of this manual belongs to the Government of the Hong Kong Special Administrative Region. Commercial use is strictly prohibited. Offenders will be liable to the legal responsibility. Schools need not apply for permission to copy this manual in whole or in part for …show more content…
There have been different definitions of Hospitality. Broadly speaking, Hospitality is the act of kindness in welcoming and looking after the basic needs of guests or strangers, mainly in relation to food, drink and accommodation. A contemporary explanation of Hospitality refers to the relationship process between a guest and a host. When we talk about the “Hospitality Industry”, we are referring to the companies or organisations which provide food and/or drink and/or accommodation to people who are away from home. However, this definition of the “Hospitality Industry” only satisfies most situations. Can you think of any circumstances where the phrase “away from home” would not be accurate? Resort hotel 1 Introduction to Hospitality ACTIVITY 1 In groups, consider the hospitality industry in Hong Kong. Discuss the different sectors in the hospitality industry. (Hint: A sector of hospitality industry can be profit-making or non-profit-making.) You may also give the names of some companies in the hospitality industry. One example has been given in the table below. Work on the table to see which group in your class comes up with the most appropriate examples. Hospitality industry in Hong Kong Sector Products/services provided Example Name of company/ organisation Food and Beverage Food and drink Fast food McDonald’s ACTIVITY 2 Look at the table that your group has just completed and compare the answers
product/ service bundles to meet customer needs. How can they do this and how can
This sector works closely next to some other sectors within the hospitality industry. People frequently enter this moving sector from the fast food (quick service) outlets, restaurants, bars, cafes, pubs, catering or food services. Hotels were always major providers of food services, entertainment (business and conference services), leisure and sporting. (Cooper and Shepherd, 1998)
3. When Supporting customers to prepare to eat and drink you must be aware of there individual needs, this information can be found in the customers care plan and communicating with other carers, parents/gardens and working professionals.
We want to impress our guests with seamless service. At all time's you should be working to anticipate your guests needs in an almost invisible manner. Think about what you like to see when you go out to dinner. Making sure drinks are filled before they becoming empty, replacing napkins when guest temporarily get up from the table. Watching your customers from afar to make sure there are no problems and then being there when you see a problem. Make good suggestions to your guests but don't be overly pushy or annoying. Make then want to come back to see you again. Relax and let things flow as naturally as possible.
My customer service philosophy is to go above expectations and provide superior customer service on every call. I use to work in a call center that monitors quality service. You could never determine which call is recorded so on every call I decided to ensure that I give each customer my undivided attention. Ensuring every call was handled in a professional manner and most clients felt I went above their expectations. I received tons of customer service feedback from customers explaining how delighted they were to have an agent that cared about their needs and wants. How I was able to do what they thought was impossible. I received several recognition awards, the company offered me an increased in pay and offered me a promotional role to a
Customer service models and customer service standards both have different features. The customer service models can either increase customer satisfaction or decrease customer complaints. The customer satisfaction is increased by being responsive and helpful to your customers and brining out a bigger range of products that are value for money. The customer complaints are decreased by making sure that you are giving out the correct information and resolving any queries or problems that customers may have. An atmosphere of service may also be created by both internal and external customers. Services can include training for staff members and ensuring that the policies and procedures are being followed. Another feature of customer service models is ensuring that you provide excellent service to your customers. To do this, you need to meet your customer’s needs and expectations. You will also need to ensure that you have knowledge on the assistance and advice that you are able to provide for you customers. One feature of customer service standards is ensuring that you are continuously updating the policies and procedures to ensure that you meet the customer’s needs. This means that you will need to ensure that you conform to equality and diversity when dealing with customers. Also, you will need to ensure that you are dealing
A hotel is an establishment that accommodates people. The hotel can also be a place where tourist can stay for a limited time. We cannot deny that we are now in much more technologically improvement and especially for business, shifting from manual process to automation and computerize (Fhatima A., 2012).
What is the most important way the small business you have chosen meets customer needs?
WFM does not tend to do much external communication in outreach to new consumer, they typically tend to focus on their culture and outreach to their current consumer and hope it extends through word of mouth. The few communications I see are the circulars that a customer can pick up at the customer service booth or upon entry of the store; I have never seen or heard of WFM using direct mailing. Recently WFM released an updated app that gives customers access to electronic coupons since they do not mail circulars. Occasionally a commercial for WFM would come on the television, however this is a recent activity which I believe should do with their decline in profits and a way to better their brand integrity after the lawsuit. However, WFM
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The hospitality industry is one of the fasters growing service industry in the world. Over the years, the industry has transformed since the first motel. The e Oxford English Dictionary online defines hotel as ‘an establishment providing accommodation meals and
1).The relationship between Hospitality and Tourism: Tourism and hospitality go hand in hand, the hospitality industry offer services like accommodation, transportation, food and beverage, recreation and leisure. Tourism is the activity by the tourists where they engage in travelling to destinations where they want to experience recreational and leisure activities and most of the time avails of accommodation, food and beverage. The hospitality industry is the supplier of the services for tourism. The meaning of hospitality is providing a safe and enjoyable environment for patrons. It also means responsibly serving liquor, to ensure that patrons do not become unduly intoxicated and subsequently a problem for management, staff and the
Lecturer, Hotel Management Program, Faculty of Economics, Petra Christian University Email: dwidjaja@peter.petra.ac.id Abstract: Hospitality industry is one of the service businesses that pays so much attention to service quality as it is the main intangible product that it produces. This short article examines how to manage service quality in hospitality industry through managing the ‘moment of truth’ or service encounter. The analysis is done by referring to some problems and challenges in managing service encounters. The results of the analysis show some important points to consider when managing
Service is the most important aspect when it comes to handling a hotel. A hotel’s main objective is to provide the best service and tend to all of the guests’ needs and requirements. If there is no service then there would be no business. When running a business, the costumer is always placed first. Poor services can results in a complaint from a guest. But that complaint can be used to better the business in the future.
Food and Beverages. Generally upscale crowds like our target audience enjoy fine dining so it is important to lock down a reliable and promising caterer as soon as possible so they have feasible time to develop, event menus, gourmet recipes, and coordinate with me for table arrangements, setup procedures, and schedules. Some entrepreneurial and or competing restaurant owners my be seeking to promote their business platforms so it is possible for a manager to outsource this type of labor at an extremely generous discounted rate depending on a caterers intentions.