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Quality Monitoring And Coaching By Dr. Jon Anton And Anita Rockwell ( Free Download From Benchmark Portal )

Better Essays

My mind was racing after a recent #ICMIchat on the subject of contact center quality programs. As the group exchanged ideas I felt inspired to develop my qualities philosophies into something you could implement to improve your quality program today!

This might sound familiar – a 100+ point quality form that covers everything from how to answer the phone to the number of times you should use the customer’s name. Line by line the agent is told all the ways they could improve with a final “pass/fail” score.

As Ladona Stork discusses in her article, Why You Should Stop Nit-Picking Your Call Center Rep 's Work, line by line nit-picking doesn’t work. Specifically, Ladona points out 2 common issues with this approach:
1. The agent becomes overwhelmed
2. The agent feels unappreciated

Further proving the point, a study titled “Best Practices in Quality Monitoring and Coaching” by Dr. Jon Anton and Anita Rockwell (free download from Benchmark Portal) noted the most common negative feelings expressed by agents regarding their quality evaluation program:

¥ They are only trying to catch me doing something wrong
¥ I am being policed
¥ I feel like “big brother” is watching me
¥ I do not do as well when I am being watched
¥ I get very nervous when someone is watching me work

This isn’t news to you. You have heard/experienced this in your center. So how do we do better? How can we measure the quality of our service and ensure a positive customer experience without crushing the

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