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Bella Healthcare India
2012, HBS #4441
STRAT MAGT – Internationalization; product development; “local for local” strategy
UD: 12/12/2012

Overview and Objectives:
The case traces the path taken by an overseas operation from low cost manufacturing to higher value-added activities such as R&D. It asks students to consider the factors driving the evolution and this timing and circumstances that would make it successful. It creates the opportunity to discuss the tensions of designing for marketing vs. designing for manufacturing, the challenges of product development in a cross cultural setting, and the reasons why localized R&D may be successful. vs. adaptation, and the structures and …show more content…

Suggested Questions:
1. What are the strategic challenges of reconfiguring a company like Coloplast in which it transforms from a company with only domestically located activities to have offshored most of its production to a number of foreign locations?
2. Discuss the problematic introduction of the matrix structure. Why can matrix structures be problematic in large organizations? What could have made the matrix structure more successful?
3. The case illustrates how Coloplast reconfigured its organization from being only domestically located to become truly multinational. What are the organizational consequences of reconfiguring the company on a global scale?
4. Coloplast went through an extensive learning journey since the decision to offshore production facilities. Which key learning points were achieved, and how can the company ensure that this knowledge is embedded in future strategic considerations?
5. Identify, describe, and discuss the competitive environment and market characteristics if the industry in which Coloplast belongs.

Levendary Café: The China challenge
2011, HBS #4357
STRAT MAGT – Internationalization; expansion in China; standardization vs. adaptation; relationship HQ-subsidiary
UD: 12/12/2012

Overview and Objectives:
The case describes the establishment of Levendary Café’s subsidiary in China and its evolving relationship with its parent company during the first

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