Oliver in 1997 had defined satisfaction that is the customer reports to judge a product or service, provide a “pleasurable level of consumption-related fulfillment”. Customer satisfaction should be measured for influence customer buying and repurchases. In last decades, online shopping speedily develops and deeply impacts traditional shopping. Customers and retailers are allowed to run business without limitation of geography and temporal barriers around world. By the advantages of Internet, lower prices will be provided in online markets while improve social welfare (Bapna et al. 2008), more selected product , and higher efficiency than traditional markets (Ghose et al. 2006). With online shopping development, online customer satisfaction will be more considered than before. There are 7 most important factors during 3 buying process will influence customer satisfaction. Before buying process, website quality and product information and retailer information will influence customer satisfaction and buying activity. Payment security and pricing are other most important factors during buying activity will affect customer satisfaction. After that, delivering and customer service will be last two factors affecting customer satisfaction. In this essay, each factor will be discuss and explain influence for customer satisfaction.
Before buying process, website quality and product information and retailer information will influence customer satisfaction. A good website design will
The company knows the demands of the customers and they are well orientated in the service and the knowledge of the products and this is the element that makes them prosperous. Jean’s Rare Find Books belief in customer service and satisfaction enables a comfortable and peaceful atmosphere and in return produces a strong customer loyalty for the company. Customer satisfaction and customer retention externally and internally is measured by the perspective of the customers and thus implements the reason for the company’s prosperity. Customer perspective is a key factor on how the customer views the company.
Online shopping has emerged in India as a new trend of shopping now a days and is quickly absorbed in our routine life . Due to wide spread internet access by shoppers and e - commerce widely usage by traders, online shopping is rapidly growing in recent years. Students have been the majority online shoppers so this study finds out the attitude of students towards online shopping. This paper attempted to find out the impact of factors like easy payment, wide variety of products, educational qualification on online shopping . The study was undertaken among the students of Ludhiana. The results of the study is that educational qualification of the respondents and factors influencing online shopping are independent.
Without customer there is no market. As the customers are regarded as the superiors in today’s market, their satisfaction level and their preferences should be keenly studied
Warren Buffet once said that 'do not save what is left after spending, but spend what is left after saving'. The quotes tells us to be wise in spending money as the world today provides various ways to buy things such as online shopping and shopping at the mall. As I look back on my experience to buy items via online shopping and shopping at the mall, there are three features that I compromise which are the knowledge of items, the time taken to purchase items and the period to receive the items officially.
When browsing online at the different websites, someone could find good, bad and even ugly websites that would not attract visitors to view it again. Today many people buy online and e-businesses are each day more attractive and successful for companies. If the company creates an effective Web presence, the results could bring the business success in the expansion of the business, otherwise, it could affect the image of the business. So it is important to keep in mind how to design a good website. In other to accomplish this, first, is important to create a plan on how the website is going to design, know about the audience that the website is targeting, and making sure that the web has a logical and consistent organization. “If you
There is a lot of stuff which can make a customer stop visiting a web site, so to stop that you have to make the web site user friendly and put in time in usability which in turn will raise customer satisfaction as mentioned
This chapter discusses literature review of theories and models and conceptual framework which is evidence of the study variables - Quality of service and customer satisfaction. The definition of Service, quality, customer satisfaction, the concept of quality of service, and the relationship between service quality and customer satisfaction is briefly discussed.
Websites are becoming increasingly important in today's society. They are seen as the image of the company and reflects its standards. The most important quality would be functionality, if it is not user friendly then it will be passed on by. Second to that is appearance, aesthetic is a major factor in the modern day culture. The website needs to deliver the message that the company is trying to convey, wether it is a store, news, or social site it should be instantly recognizable as such. The internet has become a part of the populations lives and if a business wishes to be successful then they must utilize this vital tool.
In 1979, Michael Aldrich gave birth to an idea called online shopping. This idea is a form of electrical commerce in which buyers can directly sell to their consumers without any help of an intermediary and this communication would happen electronically. This simple idea has turned into a trillion dollar industry making it possible for the average Joe to order something online and get it delivered to his/her door step from the seller, eliminating the need to go to a shopping mall to buy new things and overcoming the geographic limits. Nowadays, shopping can be the in the comfort of one’s home making this activity not to be obligated with going to a mall. Also it has had huge impacts in our society, economy and us humans. The online shopping industry has changed the world in drastic measures some good and some bad, nonetheless we continue to shop online increasing the usage and dependency. We as the people have made innovative advances in shopping, we use online shopping in which one can get anything one desires delivered right to their door step with a use of a computer or even a phone. The social impact of this new age of technology has been tremendous and also the different strategies used by the online retailer to convince the public to buy more.
Although Internet shopping mall deals with physical and digital products or services, the basic concept of product quality is not different from that of traditional commerce. The most influential factors appear to be product quality and product variety. Product quality means the actual functionality of the product, consistency between the quality specification of Internet shopping mall and real quality of the physical product. Variety is the assortment or a range of goods available from a shop. Customers are likely to visit an Internet shopping mall with various and high-quality products. If the product quality meets their expectation, customers tend to regard the Internet shopping mall as useful and continue to visit it. Keeney posited that maximization of product quality is one of the ‘‘fundamental objectives’’ for
As the fast growth of technology, people prefer online shopping more than shopping in the physical store. A lot of surveys show us there’s a great increase in online shopping. For people to choose to shop online, pros should be more valuable than cons in their beliefs.
Online shopping is where people can purchase products or services directly from seller through internet. The internet has created another alternative method of shopping and is a type of e-commerce where the customers buys good without any intermediary services. According to Muhammad Rizwan (2014), where customers visit various
Customer satisfaction has been a famous topic in marketing practice and study research since Cardozo's (1965) earlyl study of customer effort, demands and satisfaction. In spite of many try to measure and explain customer satisfaction, there still does not show to be a accord regarding its explanation (Giese and Cote, 2000). Customer satisfaction is commonly outline as a old used idea judgment concerning a specific work or service (Gundersen, Heide and Olsson, 1996). It is the answer of an estimate process that against pre purchase requirements with perceptions of performance during and after the consuming know-how (Oliver, 1980).
Satisfaction of the consumer is one of the main goals for a company to achieve. Customer satisfaction is defined as the feeling that results when an offering meets a consumer’s expectations. Companies around the world are doing many surveys, in order to measure the satisfaction of their consumers because the importance of consumer satisfaction is one of the main factors for a company. According to the question, should a company be happy or concerned if most consumers are satisfied, the answer is concerned. The reason of this answer is that if all consumers would be satisfied then
The two types of investigation that would be needed is a field study interviewing customers immediately after their visit to a retail establishment and an on-line survey after the computer user visited the website. In both surveys, questions regarding customer service will be asked. They would inquire as to the details that pertained to their specific opinion of that day’s retail service quality. The service quality could be questioned immediately after the persons’ shopping experience; whether in person as they exited the store or on-line, which should help with their ease of recall. Questions would pertain to reliability, problem solving, and their personal interaction, as well as the store policies. Personal interaction would be determined by using a graded scale of the customer’s perception of their attitude, problem solving, and overall care by the sales professional.