The Relationship Between Customer Satisfaction and Brand Loyalty

The Robustness of the Effects of Consumers’ Participation in Market Research that pointed out three different point of customer service.” The first expecting to evaluate on the service provider’s performance evaluation is enduring and lasts beyond the immediate aftermath of the service

Customer satisfaction and service quality are the two important components that direct anyone’s attention in every concept related to marketing, services, etc. (Spreng and Mackoy, 2006). In today’s competitive era, the success lies in

In my opinion our company is relatively strong in 2 of the 4 characteristics of “analytic competitor” as described in the text. Our goal as company is to be superior in customer service and customer loyalty. To that end we have tools developed that assist everyone in the company and we are committed, from the CEO down to line-level team member, to review the same statistics used for continuous improvement. Where we lack strength is having a distinctive capability and due to some system limitations in data warehousing, we still do quite a bit of individual reporting. Prior to working for this company I worked at the Well Established Casino (WEC) organization for 10 years. I learned quite a bit about standard reporting at WEC. Digging into how things worked and what interpretations were used to categorize casino player behavior was very rewarding. While WEC was superior in bucketing and appropriately setting expectations in future customer behavior, their reporting lacked some details preventing marketing operations from quickly responding to outlier influences and climate changes in the industry. I moved onto HTC where most of the reporting was financial in nature. Having opened newer casino properties our corporate structure did not immediately embrace the need for marketing analysis to potentially improve revenue streams that were already robust enough. I came on board with HTC in late 2010 as the Regional Director of Marketing Analysis when they opened casino number two.

In the current dynamic business environment stay align with the needs and demands of consumer is a challenge for the organizations as the changing market trends provides a tough time to organizations and more specifically the retail companies. For the purpose of present report, a survey had been conducted to evaluate the consumer behaviour of ALDI, which is a large retail store in Australia. The organizational management wanted to improve the product and service quality for better customer service. For the purpose a survey has been conducted and some of the ALDI’s regular shopper has been asked to provide their responses by filling up the designed questionnaire. The responses have been recorded and evaluated to take further steps to improve overall customer service by understanding their buying behaviour at ALDI. The findings of questionnaire

Technology is developing so rapidly that it has started to affect different aspects of the society especially business. Online business was invented in 20th century in the UK and has quickly spread all over the world. With an increasing popularity of the online shopping, more and more retailers start to sell online, which makes the marketplace become more competitive. In order to be successful, it is important for the retailers to understand the most important factors that satisfy the customers when they purchase online. Once the level of the e-satisfaction increases, the purchase intention will increase and online retailers can gain more profit. Among all the factors that will potentially affect online satisfaction, the aim of this essay

To offer good customer service consistently is not an easy task as retail employees are hard to train and less consistent than machines. However, good customer service still can be developed with considerable amount of time and effort that retailers put in. Once a retailer has earned a good service reputation, it can sustain this advantage for a longer time as it is hard for competitor to develop a comparable reputation. A retailer may achieve a sustainable competitive advantage through their merchandise offerings by having exclusively merchandise and use its distribution system to respond quickly to meet the target market segment. One good example is how retailers positioning themselves to complement their private label merchandise with national brands that appeal to their target market in order to gain long-term competitive advantage. In order to develop loyal customers, retailers must offer a consistent retail mix. For example, a department store is projecting its image of providing excellence service with most up to-date fashionable merchandise. The customers will expect to find the excellent service with latest in fashions from this store. The customers might shift to another store if they find the store did not provide the consistently most fashionable merchandise with well-trained service-oriented salespersons to assist

To fully understand how brand loyalty influences customer purchasing you need to first understand what brand loyalty is as well as the positive and negative factors that influence the consumer purchasing behavior from an academic point of view.

Brand loyalty is one of the hottest subjects in marketing today. Customer’s brand loyalty play an significant role in company’s development. There are a range of definitions of this term, but in this essay ‘brand loyalty’ refers to people being willing to buy products from the same manufacturer repeatedly rather than from other suppliers. More and more companies are tried to investing in optimizing the benefits of their brand externally and internally. Various researchers (Ballester and Aleman, 1999) refer that brand loyalty generates benefits like substantial entry barriers to competitors, better ability to respond to competitive threats, greater sales and revenues and the customers’ lower sensitivity to marketing efforts of competitors. The purpose of this essay is to help the entrepreneur to explore which factor can have important influence for customer’s brand loyalty. Clearly a study of this type is inevitably restricted by various constrains. Because customer’s brand loyalty has been influenced by many factors we can not illustrate all of them. The essay is structured as follows. The first section presents an example on the highly successful Apple company, analyzing the company’s approaches to encourage ‘brand loyalty’ among their customers. The second part focuses on factors distinguish which factors can have a significant influence on customer, make customers to try out products instead of remaining loyalty to brand.

Some researchers have hypothesized that there is no relationships between customer satisfactions and loyalty. Henning states that research done on relationships between customer satisfaction and loyalty would be weak and nonexistent. He critically examines the satisfaction-retention relationship and investigates customer retention based on customer perception (Henning, 1998). In Dr. Silvestro’s research customer satisfaction and loyalty do

Today’s marketplace is constantly changing and requires a completive advantage which includes giving excellent service which satisfies customers. Most businesses are based customer based and most business that deliver a service rely on their frontline employees to make a link between the customer and the organization. Research has found that good customer service is essential for a relationship between the customer and a business.

The term “Brand Loyalty” also called as “Customer Loyalty” has been in the business industry since a very long time as a model to be used in conducting business. But it wasn’t until the mid to late 1900’s that the term was actually given its due importance by making it a vital part of advertising and marketing. The concept of marketing evolved substantially from being focused on sales of a product to having Customer satisfaction to be its focal point. Studies further revealed that there was a positive correlation between customer satisfaction and Brand Loyalty.

According to previous studies, it shows that customer satisfaction is important to company because customer satisfaction will lead to customer loyalty which will result to company profitability (Hallowell, 1996).

Study the influence of Service Quality with product leads to customer loyalty in Telecom Sector (Ufone)

Customer satisfaction and brand loyalty are the most significant factors that influence the telecom industry. Customer satisfaction contributes in brand loyalty especially in mobile telecom sector. The study is conceptual in nature and secondary data is used to shape the paper. The main objective of this study is to find out the interrelationships and effect of customer satisfaction on brand loyalty. Findings suggest that there is high positive relationship between the concepts of customer service satisfaction and brand loyalty. Deep study of literatures has been done to reach at outcome of the study.

In this Literature Review, the author will focus specifically on the definition of brand loyalty, how brand loyalty has developed and finally, how to manage and measure the loyalty