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Radio Is Becoming More Prolific

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Like all media, radio is rapidly changing. In fact, Lacey (2013) states that “Radio is arguably becoming more prolific, more fragmented, more manipulable, more mobile, and more global”. This is evidenced by the fact that radio distribution has become more pervasive, production technology has dramatically changed and the consumption habits of listeners have become diverse. There are several reasons as to why these changes are happening and a prime example of this change in radio is Mediaworks multi-platform morning news and current affairs show, Paul Henry.

On Tuesday 7th of April 2015, Mediaworks launched their first ‘multi-platform’ breakfast show Paul Henry (“Paul Henry reveals”, 2015). With Henry at the helm of the show, viewers could …show more content…

Here, “radio waves are sent from a transmitter to radio receivers using allotted frequencies in the electromagnetic spectrum” (Chignell, 2009, p1). In other words, speech from a person talking in a studio is turned into a radio wave, beamed across the airwaves to a receiving radio set and then turned back into speech again for people to listen to. There are three main frequencies used in analogue radio - amplitude modulation, frequency modulation and short wave. At first, Amplitude modulation or AM was the dominant frequency, however, people found that the quality was poor particularly during the night. FM or frequency modulation soon took over as the preferred frequency as the sound quality was better and there was no interference day or night (Chignell, 2009). For FM radio, they also found that the potential geographical reach could be manipulated by altering the amount of power going into the transmitter. For example, a 100,000-watt transmitter could reach an area with a radius of 104 kilometres whereas a 50,000-watt transmitter could only reach an area with a radius of 72 kilometres (Chignell, 2009). Analogue frequencies are still a common form of distribution in New Zealand, but up until recently, this was the basis for all forms of radio communication.

Research ratings tell us that fewer Kiwis are listening in to the conventional form of radio. Over the past 15 years, listener numbers have dropped 20 percent (“People are

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