There are more radio stations in New Zealand per head of population than any other country in the world. This means individual stations need to jostle for their unique positioning in the market. One way to evaluate the similarities and differences between radio stations is to conduct a Content analysis. Radio stations define their market positionings through differences in structure, talk focus, announcing style, music, advertisements, self-promotion, competitions, types of callers and news information. We can see this by contrasting Mediaworks hip hop station ‘Mai FM’ to New Zealand Media and Entertainment’s (NZME) boomers station ‘Coast. '
First developed by Harold Lasswell in 1927, Content analysis was initially a way of studying propaganda in the mass media (Macnamara, 2011). The methodology has evolved over the years, but the most basic way to describe content analysis is that it summarises any form of content by counting various aspects of the content (Franzosi, 2008). According to Berelson (as cited in Macnamara, 2011) some purposes of content analysis include to discover certain trends in communication texts, to compare media and how they communicate and to predict the effects of content on audiences. The reason I am using content analysis as oppose to more systematic and objective approaches is that it allows me to develop precise explanations concerning trends in media content whereas impressionistic approaches are better for describing the content, as there is no
In conclusion, there are 3 elements that should be thought of when analyzing propaganda. Diction to show how the persuade with words and language.Imagery and color to catch the eyes of citizens when they are out and looking. Also parallelism to show what is needed and what is important to the government. Propaganda is a big part of the world today to persuade and convince, these elements are
The mass media has become a big part of our society and its counterparts. In a time span of 50 years this medium has influenced society to an extent where it has created wonders. This immaculate tool can control almost every action we perform, from speaking to the actions that every human being performs in society. The mass media has brought upon a new era of idea's and changes in the world we live in. As we analysis media in depth we will find many aspects of media which overlap and some of the smallest factors and aspects of media, which create the biggest impact on society.
The ideology of the media is broad and manifests in the communicativity of the media. To facilitate ideological analysis, however, the key is the fit between the images and texts in a specific media output, plus the manner thought and discussion on social and cultural issues. Questions, however, arise as to how the media content (shaped by ideologies) depict real life. This begs the question of function and ethics. The ideological analysis further attempts to answer questions about what the media messages depict of the society and its people.
Both the radio and records have had significant impact on the development on rock n’ roll. Similarly, the radio and records gave musical artists an extended ability to stretch their audiences. Strongly intertwined, while they both gave listeners the ability to find artists they like, there are some clear differences between each the developments of the radio and that of records. In the years prior, the music industry was built on the “Tin Pan Alley” system that strictly controlled musicians and popular music (Schloss, Starr, and Waterman, p. 2-7). And much like the spirit of rock n’ roll itself, people within the industry eventually grew tired of conformity and no longer felt the need to follow the rules. Radio stations started forming separate licensing companies (BMI), which allowed them to play what they want (Schloss, Starr, and Waterman, p. 7). With an “open door” policy that allowed broadcasters to play music they wanted, radio stations had the important job of sharing a variety of music that could be heard all across the country. The radio began to function as a way of transporting records and genres of music all over the country from the traditional cultures they formed, which includes R&B, blues, and country. This reshaped the music industry by expanding its reach to new audiences. This, “allowed songwriters working outside of mainstream pop to claim royalties on the use of their songs on broadcasted
Rhetorical analysis is a way of analyzing material. The goal of rhetorical analysis is to consider several aspects of writing in order to conclude if a specific message was shown in the way the author intended. These aspects include the materials content, the purpose of the material, the authors background, the structure of the material, where and when the material was published, and the topic. The process of rhetorical analysis is mostly based on three pasts: critical read, rhetorical strategies, and persuasive appeals. Critical reading, the first step of rhetorical analysis, is used to understand if the material successfully conveys the message the author intended. To do this you should take the material
Yet some readers may challenge my view by insisting that the radio industry is a dying industry and that a new website is a waste of resources. While it is true that the radio industry isn’t what it once was it doesn’t mean that it can’t adapt to the changing times. A new website will help the radio station get with the times. It will also help keep the station financially afloat by bringing in new users and ideally those new users would lead to donations.
When making a literary or rhetorical analysis, I will consider who my audience is and how I can best convey my thoughts and opinions to them. If my audience isn’t familiar with the topic, then I will provide more context and details. I will also think about how the work affects its intended and unintended audience along with how culture and stereotypes influence that. This will be useful when writing my upcoming analysis essay. Without fully understanding the term, it would be very difficult to effectively write my own
To address the questions comprehensively, the researcher conducted a historical research that blended the research elements of documentary research and content analysis. The use of historical research provided opportunity to travel through time and trace the origin and evolution of
This research paper’s purpose is to examine how the media is received, based on an audience analysis on the Orlando nightclub shooting in June 2016. His follows on from the findings of a content analysis on the same topic and used to understand how both the public and the media represent the shooter, Omar Mateen. An audience analysis is used to determine how the public and viewers responded to media content and is used to shape media content (Napoli, 2012, pp.79). A survey responded by peers was used to gather the results, which will be analysed and compared throughout this paper with the findings of the content analysis, and used to understand, not only the representation of Omar Mateen, but also the relationship between the public and the media.
The popular music industry in the late 1990s was dominated by a small number of integrated corporations with headquarters in Europe, the United States and Japan. This music market starts simply with an artist and moves along through many steps to the consumer. Everything has its start when a musician presents his music to a music manager, and if he/she finds the music promising, a contract is signed between the two, recordings are made and a marketing plan is drafted for the
The music industry has been around for over two centuries (PBS). Its volatility can be measured by its ability to shift and change according to its time period, the technologies that arise through the ages and the public’s shift in musical taste. The music industry is comprised of many different components, organizations and individuals that operate within it. Some of these components include the artists who compose the music themselves, the producers that engineer the sounds created by the artists, the companies that handle distribution and promotion of the recorded music, the broadcasters of the music such as radio
First and foremost, we must understand the concept of propaganda and mass media in contemporary world. According to Noam Chomsky, and Edward S. Herman on “Manufacturing Consent: The political Economy of the Mass Media” propaganda model was defined as
Mass media plays an important role in the society by providing entertainment, information and acting as the government’s overseer. Several scholars have developed philosophies that help people understand how mass media fulfills its roles in the society. For example, Horkheimer and Adorno have constructed theories that explain the functions and impacts of mass media in the society across the globe (Mosco, 2008). The central theme in all mass communication models entails the meaning of media contents, which include the images and texts and their influence on the target audience. The perception of the target audience concerning the text and images in the media are what form the basis of these theories. This essay discusses two hypothetical frameworks: the political economy and cultural studies theories, including their similarities and differences, and how they help in understanding the relationship between the media and society.
The propaganda model was developed by Edward Herman and Noam Chomsky in 1988. The propaganda model was published in the book of Manufacturing Consent, sought to provide an analytical framework that attempts to explain the behavioral and performance of the mass media in the United States (Herman, 2000). Herman and Chomsky (2002) argued that the propaganda model contains five filters which determine what is ‘news’. The first filter is the size, ownership, and profit orientation of the media, which refers to the cooperation between the mainstream media and the large conglomerate. The second filter is advertising, which refers to the mass media using advertising as the central source of income. The third filter is sourcing, which refers to the mass media dependency of information from the government, business and experts. The fourth filter is “flak”, which refers to the negative response that discipline the media. The fifth filter is anti-communism, which refers to the control mechanism of the
Content analysis is a research technique focused on the actual content of media texts including internal features. Du Plooy, GM (2009:261-264) identifies eight creative concepts: • Provoking curiosity- in this creative concept a desire to understand something unusual is provoked by the body copy,’ for an example’, in a Jaguar advertisement the body copy implies that the XF, XJ and XK models of Jaguar do things that machines cannot do.