as a result of the overlap of creativity and commerce. They argue that business activities corrupt creativity, transforming it into a tool for profitability rather than an outlet for expression. Artists insist that Spotify deters album sales, favors established artists and fails to support them financially. However, Spotify was created for consumers. It delivers an accessible alternative to purchasing and downloading music. The interplay between creativity and commerce is changing the nature of the
The relationship between art and commerce has always been subject of hot discussion. Many people look at creativity as a vehicle for economic interest, while others view it as pure dedication for personal creative needs. The world as we live in today sees the creative industry, including visual and performing arts, sound recording, book publishing, and movie making, a highly commercialized global enterprise. People constantly buy and sell art products in a highly active market. Although it is difficult
Luxury retail is built on foundations of creativity, innovation, exclusivity, and craftsmanship. High-end, luxury stores invest heavily in the creativity in their products as well as their retail merchandising in their elegantly embellished stores to match its brand image. Exquisite showrooms with private booking is just one way to accommodate a
Coca-Cola is able to market to a large and diverse amount of people by making relationships with any person that comes in contact with the product. Mustard Knet (Chief Operating Officer and President of the Coca-Cola Company), “developing cross-cultural relationships is the reason as to why we are the largest beverage company globally… and why almost 80% of our profits and revenues come from outside North America. Coca-Cola is ranked first in selling iridescent beverage in North America and Coca-Cola
End-User License Agreements are legal contracts between software author/publishers and users. It allows the author/publisher to control, though not necessarily enforce, and inform consumers how digital products can be used after purchase. Any deviations from the contract can be followed by legal actions
Annotated Bibliography and Outline Malik, S. (2012). A Study of Relationship between Leader Behaviors and Subordinate Job Expectancies: A Path-Goal Approach. Pakistan Journal of Commerce & Social Sciences, 6(2), 357-371. The quality of an organization 's products and the performance of the managers are instrumental in the success of the organization. It is worth noting that the manager 's leadership style has a fundamental relationship to an organization 's success because the decision made by the
PERNA ARTS: MANAGING THE COMPLEXITY OF CREATIVITY AND COMMERCE This Tutor Marked Assignment (TMA4) in Fundamentals of Senior Management explained about PERNA ARTS: Managing the Complexity of Creativity and Commerce. In this TMA I will discuss about three main points, the role of project manager, complexity theory and recommendation for Perna Arts. Question One. Manager's leadership role is great in motivating people and creating an effective working environment in order for the
According to the case study, in 2012, a movie production company located in Mumbai, India called Perna Arts was encountering major challenges to deliver 2-4 hit movies per year which will accelerate multiple revenues in production commerce. Perna Arts was the first to recruit a professional manager as a chairman i.e. executive director (CEO), Bashu Khatri, a charismatic screenwriter, producer, and director who controls the difficulties of film making strategy and tactics of sound management principles
purchasing behavior, up to 33.7% of people in Taiwan thinks clothes and accessories are tend to let them conduct purchase in online shopping. That’s even higher than games or items for online games (33.2%). In the “Visa Customer Research for E-commerce”, it also shows that clothes and shoes and the most possible to-buy items in next six months, which 42% of customers approved. (TABLE 2.) Another interesting part reveals in last report is that the top-2 reasons people love to buy in online-shopping
investigates the link among mechanistic and organic structures, leadership, relationship styles, and change management. Transformational leadership style is associated with organic structures; transactional leadership style is associated with mechanistic structures; idea generation is significantly related to Transformational leadership; implementation is significantly related to transactional leadership; and, the relationship style (between the management and the organization, the employees and the organization